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Add-ons for AI Products, Websites and Marketing

Add-ons are fixed-scope extras that extend a product or service: an extra channel, integration, control, page or monthly volume. Each one is bought together with a compatible product, by ticking it on that product's Scope Card, and each has its own written scope and a fixed price from the catalog.

AI add-ons

Extras for Upmark Labs AI products: new channels, integrations, security and access controls, quality checks, reporting and training. One-time prices from $1,500 to $2,500. See the AI add-ons.

Website and marketing add-ons

Extras for website builds and marketing services: more pages, products, languages, articles, platforms or campaigns. From $125 one-time, and monthly add-ons follow their service's 3-month minimum. See these add-ons.

Where to buy them

Open the product or service you want in the Store. Its Scope Card lists only the add-ons that work with it. Tick the ones you need and they join your order as their own lines.

All Add-ons Extensions Website & Marketing Add-ons

Products in this category

  • Wooden baton wrapped in a note passing between two stands, a conversation handed to a person with context.
    Extensions

    Human Handoff Setup

    Adds live-agent handoff with full conversation context. Works with voice agents, messaging agents, knowledge chatbots and action agents.

    From $1,500 Delivery in 10–20 working days
  • Square ceramic frame holding a folded note, direct messages answered instead of waiting in an inbox.
    Extensions

    Instagram DM Channel Add-on

    Connects an existing agent to Instagram direct messages. Works with voice agents, messaging agents, knowledge chatbots and action agents.

    From $1,500 Delivery in 10–20 working days
  • New cloth-bound volumes added to a shelf row, more approved material for an agent to answer from.
    Extensions

    Knowledge Base Expansion

    Adds and indexes additional knowledge sources for an existing agent. Works with any Upmark Labs AI product.

    From $1,500 Delivery in 10–20 working days
  • Cards sorted along a tray with the first few marked, new leads ranked by likeness to past wins.
    Extensions

    Lead Scoring Model Add-on

    Adds a scoring model trained on your historical outcomes. Works with growth systems, analytics products and action agents.

    From $2,500 Delivery in 10–20 working days
  • Brass loupe on an open notebook beside a pressed leaf card, one language read closely and corrected.
    Extensions

    Localization QA Pass

    A full QA pass on one language your team or another provider translated; languages added with the Additional Language Pack already include testing. Works with any Upmark Labs AI product.

    From $1,500 Delivery in 10–20 working days
  • Three ceramic tiles with the middle one raised beside rose swatches, a logo chosen from three concepts with its colors.
    Website & Marketing Add-ons

    Logo and Mini Brand Kit

    Adds a logo and mini brand kit to any website or store build, Social Media Starter, Social Media Growth or Social Media Pro.

    From $1,025 Added to a package
  • Three different ceramic vessels on one wooden tray, separate brands sharing a single product underneath.
    Extensions

    Multi-Brand Setup

    Configures one product for several brands with separate voices and knowledge. Works with any Upmark Labs AI product.

    From $2,500 Delivery in 10–20 working days
  • Five ceramic bowls of blank metal discs in different finishes, one store taking payment in several currencies.
    Website & Marketing Add-ons

    Multi-Currency Store Setup

    Adds local currencies to your Shopify or WooCommerce store build, so shoppers in the UK, Europe, Australia and the Gulf see prices and pay in their own currency.

    From $775 Added to a package
  • Wooden house blocks linked by threads to one brass pin, several branches served by one shared setup.
    Extensions

    Multi-Location Setup

    Configures one product for several locations or branches. Works with any Upmark Labs AI product.

    From $2,500 Delivery in 10–20 working days
  • Wooden track splitting three ways at a brass switch, each task sent down the path to the right model.
    Extensions

    Multi-Model Routing Add-on

    Lets one existing product route tasks between several AI models; the single-product version of AI Model Router. Works with any Upmark Labs AI product.

    From $2,500 Delivery in 10–20 working days
  • Half-open ceramic drawer of rolled paper bundles under a closed one, data copied and kept somewhere safe.
    Extensions

    Offline Export and Backup

    Adds scheduled export and backup of an existing product's data. Works with any Upmark Labs AI product.

    From $1,500 Delivery in 10–20 working days
  • An index card with a fountain pen and a wax seal, one page of copy written clearly and signed off.
    Website & Marketing Add-ons

    Page Copywriting

    Adds copy written for 1 page, up to 400 words, to any website or store build or to Website Copywriting, in your brand voice.

    From $275 Added to a package
  • Index card with lines covered by charcoal tape beside a brass dispenser, personal details masked before use.
    Extensions

    PII Redaction Layer

    Redacts personal data before it reaches AI models or logs. Works with any Upmark Labs AI product.

    From $2,500 Delivery in 10–20 working days
  • Wrapped product boxes lined up on a wooden roller conveyor, a tidy feed sent out ready for listing.
    Extensions

    Product Feed Optimization

    AI-written titles and attributes for the product feed an Upmark Labs AI catalog build sends to Google Merchant Center and marketplaces. Works with content and creative products and analytics products.

    From $1,500 Delivery in 10–20 working days
  • Three linked coffee canisters in a row with a scoop in front, products that reorder themselves on a schedule.
    Website & Marketing Add-ons

    Product Subscriptions Setup

    Adds subscribe-and-save to up to 10 products in your Shopify or WooCommerce store build or migration, with discounts, a customer portal, renewal emails and test renewals.

    From $825 Added to a package
  • Two cups holding paper scrolls beside a tipped brass balance, two prompt versions weighed against each other.
    Extensions

    Prompt A/B Testing

    Adds side-by-side testing of prompt versions. Works with content and creative products, action agents and knowledge chatbots.

    From $1,500 Delivery in 10–20 working days
  • Brass latch on a wooden frame holding back a folded note, unwanted instructions stopped at the gate.
    Extensions

    Prompt Injection Guardrails Add-on

    Adds input and output guardrails to one existing agent; the single-agent version of AI Prompt Injection Defense. Works with any Upmark Labs AI product.

    From $2,500 Delivery in 10–20 working days
  • A ribbon looping from a shop doorstep around a brass boomerang and back, showing visitors invited to return.
    Website & Marketing Add-ons

    Retargeting Setup

    Adds retargeting audiences and 1 retargeting campaign to Ads Launch, Ads Management or Shopping Ads Launch, to reach people who visited but did not buy.

    From $475 Added to a package

What is an add-on, and how do you buy one?

A product's Scope Card sets clear limits: the channels, integrations, pages or monthly volumes it includes. An add-on raises one of those limits by a fixed amount, at a fixed price, without turning your order into a custom project.

You cannot buy an add-on on its own. You add it from the Scope Card of the product it belongs to, so the Store only offers add-ons that are compatible with that product. Removing the product from your cart removes its add-ons too, and each order line records which product the add-on belongs to.

AI add-ons: what each group is for

AI add-ons extend an Upmark Labs AI product. Which ones you see depends on the kind of product. Channel add-ons, Human Handoff Setup and Conversation QA Scoring suit voice agents, messaging agents, chatbots and action agents. Approval Workflow Layer suits products that take actions on their own. Security, reporting and training add-ons work with any AI product.

  • Channels: web chat, WhatsApp, voice, email, SMS, Instagram, Messenger, Slack or Teams
  • Integrations: an extra CRM, helpdesk, calendar or store, an API, Zapier or Make, Google Sheets
  • Control and security: single sign-on, roles, audit logs, PII redaction, guardrails
  • Quality: evaluation tests, prompt A/B testing, conversation QA and sentiment
  • Reporting: dashboards, executive reports, custom report templates, cost alerts
  • Team and rollout: training workshop, admin playbook, staging, extended hypercare

Website and marketing add-ons: what each group is for

Website and marketing add-ons extend a website or store build or a digital marketing service. Each one names the packages it works with, so Extra 50 Products appears only on store builds and Extra Article only on the Content Packs and Growth SEO.

  • Website builds: Extra Page, Page Copywriting, Blog Setup, Extra Language, Booking Module, Custom Section or Feature
  • Stores: Extra 50 Products and a Google Merchant Center Feed
  • SEO and AI search: Backlink Pack, Citation Pack, Schema Markup Pack, Content Refresh, Extra 50 Prompts Tracked
  • Social and content: Extra Social Platform, 4 Extra Short Videos, Community Replies, Extra Article
  • Email: Extra Email Flow, SMS Flows, 2 Extra Campaigns, Email Platform Migration
  • Ads and conversion: Second Ads Platform, Ad Creative Add-on, Campaign Landing Page, Retargeting Setup, Extra CRO Test

When should a business consider an add-on?

Consider one when the product fits your need but one limit does not. You need a second channel, one more integration, a few more pages, or more posts each month than the package includes. Choosing the add-on keeps the fixed price and written scope, instead of waiting for a custom quote.

If the gap is bigger than one add-on, look at a bundle, which combines several products for one goal, or describe what you need in a Custom requirements note at checkout. You get a written Change Quote before any extra work starts.

How add-on pricing works

Every add-on shows a fixed price from the catalog. AI add-ons are one-time prices, charged at the same delivery speed (Standard, Express or Rush) you choose for the product, and they are covered by that product's maintenance plan. Website and marketing add-ons are either one-time or monthly. A monthly add-on is billed with its service and follows the same 3-month minimum, then runs month to month.

Third-party costs, such as software plans, ad spend or AI usage, are paid by you directly to the provider, as with the main product. See pricing and maintenance plans for the full rules.

Questions buyers ask

Can I buy an add-on on its own?

No. Every add-on is bought together with a compatible product, by ticking it on that product's Scope Card. The Store only shows the add-ons that work with the product you are viewing, so a Creative Template Pack appears on creative products and Extra 50 Products only on store builds. Need an extra for something you bought earlier? Ask from that order's message thread.

How much do add-ons cost?

Each add-on has a fixed price shown before you buy. AI add-ons cost $1,500 to $2,500 one-time, at the delivery speed you chose for the product. Website and marketing add-ons start at $125 one-time, and monthly ones are billed with their service and follow its 3-month minimum. Third-party fees, such as software plans or ad spend, are paid by you.

Is the Compliance Documentation Pack a certification?

No, and its Scope Card says so plainly. It documents the data flows, controls and processing of an existing product so your own team can use that material in compliance reviews. Any certification or audit decision stays with you and your auditors. Think of it as a solid starting file for those conversations, not a stamp of approval.

Do any add-ons help my team run the product day to day?

Yes, several are built for exactly that. The Admin Playbook and SOP Pack gives admins written procedures that new staff can follow, and every build already comes with a written handover report. Cost and Usage Alerts tell you when spend or usage starts to move.

Start from the product you own or are buying

Add-ons are chosen on a product's Scope Card, so you only see the ones that fit. Browse the Store to find your product, or ask an expert which add-on closes your gap.

Browse the Store Ask which add-on fits