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Add-ons for AI Products, Websites and Marketing

Add-ons are fixed-scope extras that extend a product or service: an extra channel, integration, control, page or monthly volume. Each one is bought together with a compatible product, by ticking it on that product's Scope Card, and each has its own written scope and a fixed price from the catalog.

AI add-ons

Extras for Upmark Labs AI products: new channels, integrations, security and access controls, quality checks, reporting and training. One-time prices from $1,500 to $2,500. See the AI add-ons.

Website and marketing add-ons

Extras for website builds and marketing services: more pages, products, languages, articles, platforms or campaigns. From $125 one-time, and monthly add-ons follow their service's 3-month minimum. See these add-ons.

Where to buy them

Open the product or service you want in the Store. Its Scope Card lists only the add-ons that work with it. Tick the ones you need and they join your order as their own lines.

All Add-ons Extensions Website & Marketing Add-ons

Products in this category

  • A small card in a brass holder on a shop counter, inviting every customer to leave a review.
    Website & Marketing Add-ons

    Review Request Setup

    Adds a review-request email or SMS flow, QR card artwork and reply templates to Local SEO, Google Business Profile Setup or Review Management.

    From $375 Added to a package
  • Key board with differently tagged keys on hooks, each role given only the access it needs.
    Extensions

    Role-Based Access Control

    Adds user roles and permissions to an existing product. Works with any Upmark Labs AI product.

    From $2,500 Delivery in 10–20 working days
  • A stack of ceramic tiles each fitted with a brass label plate, web pages labeled so machines can read them.
    Website & Marketing Add-ons

    Schema Markup Pack

    Adds Organization, LocalBusiness, Service or Product and FAQ schema to up to 15 pages, for SEO, AI search, Local SEO and website build packages.

    From $525 Added to a package
  • Two linked brass compasses pointing the same way, showing two ad platforms steered by one plan.
    Website & Marketing Add-ons

    Second Ads Platform

    Adds a second ad platform to Ads Management, so both your Google Ads and Meta Ads accounts are managed, optimized and reported on together.

    $425/mo Added to a package
  • Matching tiles on a rounded and a squared stand, linked by brass, showing one app listed well in two different stores.
    Website & Marketing Add-ons

    Second App Store

    Adds the second store to App Store Optimization, so the same app's listing is improved on both the App Store and Google Play.

    From $525 Added to a package
  • Unmarked brass dial with its needle tilted beside a jar of pebbles, customer mood read in each conversation.
    Extensions

    Sentiment Analysis Layer

    Adds sentiment detection and alerts to an existing product. Works with voice agents, messaging agents, knowledge chatbots and action agents.

    From $1,500 Delivery in 10–20 working days
  • Ceramic boxes each tied with a blank wooden tag, pages labeled so search engines know what they hold.
    Extensions

    SEO Schema Pack

    Adds structured data markup for pages produced by an existing product. Works with content and creative products and analytics products.

    From $1,500 Delivery in 10–20 working days
  • One brass key before a ceramic door, a single company login opening the AI product's admin.
    Extensions

    Single Sign-On Setup

    Adds SSO (SAML or OIDC) to an existing product's admin. Works with any Upmark Labs AI product.

    From $2,500 Delivery in 10–20 working days
  • Row of ceramic tiles with a card propped on one, an agent answering inside one team chat channel.
    Extensions

    Slack or Teams Channel Add-on

    Makes an existing agent available inside Slack or Microsoft Teams. Works with voice agents, messaging agents, knowledge chatbots and action agents.

    From $1,500 Delivery in 10–20 working days
  • Small ceramic message block with two paper slips, two-way texts answered by an existing agent.
    Extensions

    SMS Channel Add-on

    Adds two-way SMS to an existing agent. Works with voice agents, messaging agents, knowledge chatbots and action agents.

    From $1,500 Delivery in 10–20 working days
  • Three tiny folded notes in a line beside a brass bell, showing short automated text messages sent at the right time.
    Website & Marketing Add-ons

    SMS Flows

    Adds up to 3 SMS flows, such as welcome, abandoned cart and post-purchase, to Email Flows Build or Email Campaigns, in Klaviyo or a similar tool.

    From $625 Added to a package
  • Two matching wooden models, one being rearranged and one finished, changes tried on a copy before going live.
    Extensions

    Staging Environment Setup

    Adds a separate staging environment for safe changes. Works with any Upmark Labs AI product.

    From $2,500 Delivery in 10–20 working days
  • Five brass bells on an oak bar with one swinging, each key visitor action recorded the moment it happens.
    Website & Marketing Add-ons

    Tracking and Analytics Add-on

    Adds GA4, Tag Manager, 5 conversion events and the Meta pixel to any website or store build, Ads Launch, Shopping, LinkedIn or TikTok Ads Launch, or Email Flows Build.

    From $675 Added to a package
  • A brass balance weighing river stones beside blank paper slips, tax set evenly for each market a store sells to.
    Website & Marketing Add-ons

    VAT and GST Store Setup

    Adds cross-border tax settings to your store build: UK and EU VAT, Australian GST and Gulf VAT rates as your accountant confirms, tax-inclusive prices and invoices that show tax.

    From $575 Added to a package
  • Telephone receiver resting on a blank notebook beside a tuning fork, a text agent given a voice.
    Extensions

    Voice Channel Add-on

    Gives an existing text agent a phone line with voice conversations. Works with messaging agents, knowledge chatbots and action agents.

    From $2,500 Delivery in 10–20 working days
  • Ceramic speech bubble beside a brass door bell, a website chat door opening onto an existing agent.
    Extensions

    Web Chat Channel Add-on

    Adds a branded website chat widget channel to an existing agent. Works with voice agents, messaging agents, knowledge chatbots and action agents.

    From $1,500 Delivery in 10–20 working days
  • Blank ceramic phone tile with two pebble bubbles, an existing agent answering messages on WhatsApp.
    Extensions

    WhatsApp Channel Add-on

    Connects an existing agent to the WhatsApp Business Platform. Works with voice agents, messaging agents, knowledge chatbots and action agents.

    From $1,500 Delivery in 10–20 working days
  • A small stack of cartons beside a larger palleted stack with a key, one store serving shoppers and trade buyers.
    Website & Marketing Add-ons

    Wholesale B2B Store Setup

    Adds trade accounts to your Shopify or WooCommerce store: approval-based sign-up, up to 3 price lists, minimum order rules, a quick-order form and invoice payment where supported.

    From $1,375 Added to a package

What is an add-on, and how do you buy one?

A product's Scope Card sets clear limits: the channels, integrations, pages or monthly volumes it includes. An add-on raises one of those limits by a fixed amount, at a fixed price, without turning your order into a custom project.

You cannot buy an add-on on its own. You add it from the Scope Card of the product it belongs to, so the Store only offers add-ons that are compatible with that product. Removing the product from your cart removes its add-ons too, and each order line records which product the add-on belongs to.

AI add-ons: what each group is for

AI add-ons extend an Upmark Labs AI product. Which ones you see depends on the kind of product. Channel add-ons, Human Handoff Setup and Conversation QA Scoring suit voice agents, messaging agents, chatbots and action agents. Approval Workflow Layer suits products that take actions on their own. Security, reporting and training add-ons work with any AI product.

  • Channels: web chat, WhatsApp, voice, email, SMS, Instagram, Messenger, Slack or Teams
  • Integrations: an extra CRM, helpdesk, calendar or store, an API, Zapier or Make, Google Sheets
  • Control and security: single sign-on, roles, audit logs, PII redaction, guardrails
  • Quality: evaluation tests, prompt A/B testing, conversation QA and sentiment
  • Reporting: dashboards, executive reports, custom report templates, cost alerts
  • Team and rollout: training workshop, admin playbook, staging, extended hypercare

Website and marketing add-ons: what each group is for

Website and marketing add-ons extend a website or store build or a digital marketing service. Each one names the packages it works with, so Extra 50 Products appears only on store builds and Extra Article only on the Content Packs and Growth SEO.

  • Website builds: Extra Page, Page Copywriting, Blog Setup, Extra Language, Booking Module, Custom Section or Feature
  • Stores: Extra 50 Products and a Google Merchant Center Feed
  • SEO and AI search: Backlink Pack, Citation Pack, Schema Markup Pack, Content Refresh, Extra 50 Prompts Tracked
  • Social and content: Extra Social Platform, 4 Extra Short Videos, Community Replies, Extra Article
  • Email: Extra Email Flow, SMS Flows, 2 Extra Campaigns, Email Platform Migration
  • Ads and conversion: Second Ads Platform, Ad Creative Add-on, Campaign Landing Page, Retargeting Setup, Extra CRO Test

When should a business consider an add-on?

Consider one when the product fits your need but one limit does not. You need a second channel, one more integration, a few more pages, or more posts each month than the package includes. Choosing the add-on keeps the fixed price and written scope, instead of waiting for a custom quote.

If the gap is bigger than one add-on, look at a bundle, which combines several products for one goal, or describe what you need in a Custom requirements note at checkout. You get a written Change Quote before any extra work starts.

How add-on pricing works

Every add-on shows a fixed price from the catalog. AI add-ons are one-time prices, charged at the same delivery speed (Standard, Express or Rush) you choose for the product, and they are covered by that product's maintenance plan. Website and marketing add-ons are either one-time or monthly. A monthly add-on is billed with its service and follows the same 3-month minimum, then runs month to month.

Third-party costs, such as software plans, ad spend or AI usage, are paid by you directly to the provider, as with the main product. See pricing and maintenance plans for the full rules.

Questions buyers ask

Can I buy an add-on on its own?

No. Every add-on is bought together with a compatible product, by ticking it on that product's Scope Card. The Store only shows the add-ons that work with the product you are viewing, so a Creative Template Pack appears on creative products and Extra 50 Products only on store builds. Need an extra for something you bought earlier? Ask from that order's message thread.

How much do add-ons cost?

Each add-on has a fixed price shown before you buy. AI add-ons cost $1,500 to $2,500 one-time, at the delivery speed you chose for the product. Website and marketing add-ons start at $125 one-time, and monthly ones are billed with their service and follow its 3-month minimum. Third-party fees, such as software plans or ad spend, are paid by you.

Is the Compliance Documentation Pack a certification?

No, and its Scope Card says so plainly. It documents the data flows, controls and processing of an existing product so your own team can use that material in compliance reviews. Any certification or audit decision stays with you and your auditors. Think of it as a solid starting file for those conversations, not a stamp of approval.

Do any add-ons help my team run the product day to day?

Yes, several are built for exactly that. The Admin Playbook and SOP Pack gives admins written procedures that new staff can follow, and every build already comes with a written handover report. Cost and Usage Alerts tell you when spend or usage starts to move.

Start from the product you own or are buying

Add-ons are chosen on a product's Scope Card, so you only see the ones that fit. Browse the Store to find your product, or ask an expert which add-on closes your gap.

Browse the Store Ask which add-on fits