Legal
Company Details
This page tells you who runs this website and who you are dealing with when you buy from us. Upmark Labs is a brand of UPMARK, a sole proprietorship owned by Amit Govil. It is not a company. Below you will find our registration details, our place of business, our tax status, the email addresses to use for support, privacy and security, a short description of what we sell, and links to all of our other legal documents.
1. Who we are
Upmark Labs is a brand of UPMARK, a sole proprietorship owned by Amit Govil (“we”, “us”, “our”).
A sole proprietorship is a business owned and run by one person. It is not a separate legal entity from its owner. This means the contracts you make on this website are made with UPMARK, and Amit Govil is the person legally responsible for the business.
In this document, “you” and “your” mean the business that visits our website, makes a request or places an order, and the person acting for it.
2. Definitions
| Term | Meaning |
|---|---|
| Trading name | The brand name customers see on our website, invoices and emails: Upmark Labs. |
| Legal name | The registered business name of the sole proprietorship that owns the brand and enters into contracts: UPMARK. |
| Proprietor | The individual who owns the sole proprietorship: Amit Govil. |
| Constitution | The legal form of the business, meaning how it is set up in law. |
| Place of business | The address from which we run the business. |
| Product | A fixed-scope AI system listed in our catalogue, including Core products, Industry Editions, Integration Editions, Bundles and Add-ons. |
| Scope Card | The section on each product page that lists what is included, what you must provide and what is excluded. The Scope Card in force when you buy is the contract scope for your order. |
| Legal documents | The terms, policies and agreements listed in section 7. |
3. Business details
These are the official details of the business behind Upmark Labs.
| Detail | Information |
|---|---|
| Trading name | Upmark Labs |
| Other brand | webcare24 (webcare24.agency): WordPress fixes and care plans |
| Legal name | UPMARK |
| Constitution | Sole proprietorship registered in India |
| Proprietor | Amit Govil |
| Registration | C/1653345, under the Madhya Pradesh Shops and Establishments Act, 1958 |
| Place of business | 3/3 B, Saket Nagar, Bhopal, Madhya Pradesh 462024, India |
| GST status | Not registered for GST. Turnover is below the registration threshold, so no GST is charged or collected. |
3.1 Taxes
Our current tax status is shown in the table above. Our prices exclude taxes. Where taxes apply, they are shown at checkout. If you are outside India, you are responsible for any taxes, duties or reverse-charge obligations that apply in your own country. If our registration status changes, we will update this page and any applicable tax will be shown at checkout.
4. How to contact us
We handle all contact by email. Please use the address that matches your question so it reaches the right place.
| Purpose | |
|---|---|
| Orders, intake, delivery, support, billing, refunds and general questions | hello@upmarklabs.com |
| Personal data and privacy requests | hello@upmarklabs.com |
| Reporting a security vulnerability or incident | hello@upmarklabs.com |
When you write about an order, please include your order number.
4.1 Legal notices
Formal notices under our Terms of Use are given by email. Notices to us go to hello@upmarklabs.com. Notices to you go to the email address on your account.
4.2 Never send secrets by email
Do not send passwords, API keys or other access details to any of these addresses. We will never ask you to. To give us access to your systems, invite our team as users or create API keys that you control and can revoke at any time. Our Security page explains how this works.
5. What we sell
We sell fixed-scope AI systems (“products”) online to businesses worldwide, priced in US dollars. Our catalogue includes Core products, Industry Editions, Integration Editions, Bundles of two or more products delivered as one project at a stated discount, and Add-ons bought with or for an existing product. We also sell website and online store builds on WordPress, WooCommerce and Shopify, and marketing services such as social media management, SEO, content writing, email marketing and ads management, some of them monthly with a 3-month minimum term. Each product page has a Scope Card that sets exactly what we build, and nothing outside it is included. We build each system in your own accounts, and third-party running costs, such as AI model usage, are billed by those providers directly to you. We also offer optional monthly maintenance, priced as a share of the build price. Larger or bespoke work is handled through a Custom AI request, which leads to a written quote, and you can send a free discovery request through “Ask an expert”. The full rules for orders, delivery and acceptance are in our Terms of Use.
6. Who we sell to
We sell to businesses only. We do not sell to consumers. The person who places an order confirms that they have authority to bind the business they order for. Our website and services are not directed at anyone under 18.
7. Our legal documents
The documents below explain how we work with you. When you place an order, you agree to the versions in force at that time, and those versions stay with your order.
| Document | What it covers |
|---|---|
| Terms of Use | The contract for orders and for use of our website: scope, intake, delivery, acceptance, payment, ownership of work, liability, governing law and disputes. |
| Privacy Policy | What personal data we collect through our website, accounts, orders and request forms, why we use it, and your rights. |
| Cookie Policy | The cookies and browser storage our website uses. Today these are strictly necessary only. |
| Refund and Cancellation Policy | When you can cancel, what refund applies at each stage, and how to ask for one. |
| Data Processing Addendum | The terms that apply when we process personal data on your behalf while we build and support your system. |
| Subprocessors | The third parties we use to run our website and our own operations. |
| AI Usage Policy | How AI outputs work, their limits, and where human review is required. |
| Acceptable Use Policy | What you may not use our products or website for. |
| Security | How we protect our website and access to your systems, and how to report a vulnerability. |
| Accessibility Statement | Our accessibility target for this website, known issues, and how to report a problem. |
7.1 Governing law
Our contracts with you are governed by the laws of India. How disputes are resolved is set out in our Terms of Use.
8. Changes to these details
If any detail on this page changes, such as our address, registration or tax status, we will update this page. The date and version shown on this page tell you when it last changed. Changes do not affect the documents you accepted on an order you have already placed, except where the law requires otherwise.
Version history
| Version | Date | Change |
|---|---|---|
| 1.1 | October 14, 2026 | Maintenance is now priced as a share of the build price, and websites, stores and monthly marketing services were added. Added our webcare24 brand. |
| 1.0 | October 13, 2026 | First published version. |