Core AI products
$2,100–$20,900
One AI system with one fixed job, such as answering support emails, qualifying leads or booking appointments. Every other AI price builds on a core product.
- Price
- Fixed per product, shown on its page
Pricing: fixed prices you can read before you buy
Every product in the store has a fixed price, shown before you pay, with its scope written on a Scope Card. AI products, AI stacks and app builds come two ways: own the code for a one-time price, or license it yearly and we host and run it. This page explains how prices are set for AI products, editions, bundles, add-ons, websites and marketing services, what faster delivery and maintenance cost, and which costs you pay to other providers. All prices are in US dollars.
Own it: one-time price$2,100 to $14,900 to own an AI product, with the full code in your accounts (above that, a quote). Covers everything on the Scope Card.
Or license it yearlyA lower first-year price, then a yearly renewal. We host, run and update it. [How each works](/ownership-and-licensing/)
Optional monthly maintenanceFor products you own: 5% of the build price for AI products, 3.5% for other builds, after support ends.
Bring your own keyAI usage, call minutes and every other tool run on your own accounts and keys, billed to you by the providers, with no markup.
AI product prices
Every AI price starts from a core product. Editions add a fixed amount for an industry or a platform, and bundles take a discount off several core products. Every AI product includes Standard delivery in 20–30 working days, testing, revision rounds, a handoff and post-launch support, as listed on its Scope Card.
Industry editions
$3,500–$17,400
A core product set up for one industry, with that industry's workflows, wording and common questions built in.
- Price
- The core product plus $1,000
Integration editions
$3,400–$17,400
A core product with a native connection to one platform you already use, such as HubSpot, Salesforce or Shopify.
- Price
- The core product plus a set amount for the platform, shown on each product page
Bundles
$5,000–$35,600
Several core products delivered as one project, with one combined intake and handoff.
- Price
- 10% off for 2 to 3 products, 15% off for 4 to 5 products, 20% off for 6 or more, rounded to the nearest $100
Add-ons
$1,500–$2,500
An extra capability for an AI product you own or are buying, such as another language, channel, integration or control.
- Maintenance
- No separate fee; its share is added to the main product's maintenance
Custom projects
Above $15,000
Enterprise rollouts, multi-agent teams or bespoke work that no catalog product covers. You get a reply by email and, if it fits, a fixed written quote.
- Price
- Quoted in writing before any work starts
Delivery speed and faster delivery
Delivery time counts from the working day after your intake is complete and your access is checked. Standard is included in every AI product price. Express and Rush are paid options you choose at checkout.
Standard
20–30 working days
Included in the build price.
Express
15–25 working days
Paid option. Adds a share of the build price, from the table below.
Rush
10–20 working days
Fastest paid option. Adds a larger share, from the table below.
| Build price | Express adds | Rush adds |
|---|---|---|
| $1,500 to $2,499 | +20% | +40% |
| $2,500 to $4,999 | +17.5% | +35% |
| $5,000 to $7,499 | +15% | +30% |
| $7,500 to $9,999 | +12.5% | +25% |
| $10,000 to $15,000 | +10% | +20% |
Example: a $4,900 product costs $5,750 with Express and $6,600 with Rush. Faster-delivery prices are rounded to the nearest $50, and every product page shows its own three prices before you buy.
Website and marketing services have no Express or Rush option. Their delivery time is shown on each product page.
Website and marketing service prices
Websites, stores and marketing work are sold the same way: a fixed price, a Scope Card and a delivery time on each product page. Two things differ from AI products. There is no Express or Rush option, and monthly services are billed per month with a 3-month minimum.
Websites and stores
$1,625–$14,775 one-time
WordPress and corporate websites, WooCommerce and Shopify stores, redesigns, migrations, design sprints and accessibility fixes.
- After launch
- WordPress and WooCommerce care by webcare24; Shopify and other builds 3.5% a month, minimum $199
One-time marketing projects
$475–$8,475 one-time
Audits, setups and launches with a fixed end: SEO and AI search audits, ads launches, email flows, tracking setup, copywriting and brand kits.
- Maintenance
- Not needed
Monthly marketing services
$575–$3,600 a month
Ongoing SEO, social media, content, email, ads and review management, with set monthly deliverables listed on each product page.
- Billing
- 3-month minimum paid at checkout, then month to month; ad spend and paid tools billed to you directly
Service add-ons
$175–$1,625 one-time
Extras added to a website or marketing package, such as an extra page, language, integration, location or campaign.
- Also
- Monthly extras $225–$6,000 a month
Maintenance after launch
Maintenance is optional. It starts after post-launch support ends, is billed monthly as a share of the build price, and you can cancel it any month. It covers monitoring, fixes, updates when your tools or AI models change, a monthly health report and change hours.
AI products
5% of the build price a month
Core products, editions, bundles and their add-ons. Minimum $249 a month.
Shopify stores and other builds
3.5% of the build price a month
Shopify stores and other non-WordPress builds. Minimum $199 a month.
Change hours included
1 hour per $100 of the fee
Never fewer than 2 hours a month. Unused hours do not roll over.
Built on WordPress or WooCommerce? Care after launch, including updates, backups, security, speed and fixes, is handled by webcare24, our WordPress care brand, so there is no Upmark Labs maintenance fee on those builds. Monthly marketing services need no maintenance either.
Monthly fee examples
| Build price | AI product | Shopify store or other build |
|---|---|---|
| $2,900 | $249 a month | $199 a month |
| $4,900 | $249 a month | $199 a month |
| $9,000 | $450 a month | $315 a month |
| $15,000 | $750 a month | $525 a month |
The build price includes add-ons and any bundle discount, and leaves out Express or Rush premiums. Fees are rounded to the nearest $5. Each product page shows its exact monthly fee before you buy.
Advice and scoping before you buy
Optional services for buyers who want help choosing or need custom requirements written down. Both scoping fees are credited in full if you order within 30 days.
Expert Consultation
Free reply by email
Written advice by email from an Upmark Labs expert to discuss requirements, choose the right product or clarify scope. Advice only: no build, configuration, documentation or other execution work is included.
Ask an expertScope Finalisation & Documentation (Catalog Product)
$975
Our team finalises the scope for a catalog product with custom requirements: requirement review, one round of written questions, and a written scope document with acceptance criteria and a fixed quote for the custom part.
Fully credited against the order if the customer buys within 30 days. Delivered in 3 working days after your answers.
Ask about scopingSolution Design & Documentation (Custom Project)
$2,900
For projects above $15,000: a written discovery questionnaire with follow-up questions by email, solution architecture, integration map, detailed specification, milestone plan and a fixed quote.
Fully credited against the project if the customer signs within 30 days. Delivered in 5–15 working days after your discovery answers.
Ask about scopingWhat you pay separately
Everything runs on your own accounts and keys, whether you own the product or license it, so third-party costs are billed to you directly by those providers. Nothing runs through us, so there is no markup, and we are not responsible for those costs. Each product page shows a typical monthly range for its running costs.
- AI model usage, including during build and testing
- Call minutes
- WhatsApp conversation fees
- Hosting
- Software plans, such as your CRM, helpdesk or store platform
- Ad spend and paid marketing tools
Questions about prices
Is the price on the product page the final price?
Yes, for everything on the Scope Card. The build price is fixed before you pay. The total changes only if you choose Express or Rush delivery, add add-ons, or accept a written Change Quote for extra work. Any applicable tax is shown at checkout. Third-party running costs, such as AI usage, are billed by those providers to your own accounts.
What is the difference between a core product and an edition?
A core product is one AI system with a fixed job. An industry edition is the same product set up for one industry's workflows and costs $1,000 more. An integration edition adds a native connection to one platform, such as HubSpot or Salesforce, and costs $500 to $1,500 more depending on the platform. Each one has its own Scope Card and price.
How do bundle discounts work?
A bundle combines several core products into one project. Its price is the sum of the included core prices minus 10% for 2 to 3 products, 15% for 4 to 5 products, or 20% for 6 or more, rounded to the nearest $100. Each bundle page lists the included products, their combined value and the discount, so you can check the sum yourself.
Do I have to buy maintenance?
No. Maintenance is optional and starts after the post-launch support period. It costs 5% of the build price a month for AI products, with a $249 minimum, and 3.5% for Shopify stores and other builds, with a $199 minimum. You can cancel at any time, effective at the end of the paid month. WordPress and WooCommerce care is offered by webcare24.
How are monthly marketing services billed?
Monthly services such as SEO, social media, content, email and ads management have a 3-month minimum. The first three months are paid at checkout. After that the service continues month to month at the same price, and you can stop at the end of any paid month. Ad spend and paid tools are billed to you directly by those platforms.
How can I pay?
Prices are in US dollars, and payment is due in full before work starts unless a written quote says otherwise. Online payment through PayPal is being connected. Bank transfer is available on request: we email an invoice with our bank details, and your order starts when the funds clear. You pay any bank or currency fees on your side.
Found your price range? Check the exact figures.
Each product page shows its build price, Express and Rush prices, monthly maintenance fee and typical running costs, all before you pay.