Website & Marketing Add-ons
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Website & Marketing Add-ons
Second Ads Platform
Your Google Ads and Meta Ads managed side by side, with one budget plan and one monthly report.
Running ads on Google and Meta often means two dashboards, two sets of numbers and nobody comparing them. Second Ads Platform adds the other platform to your Ads Management service. The second account gets the same weekly optimization, budget pacing and tracking checks, and both platforms appear in one combined monthly report. Your accounts and ad spend stay yours.
- Weekly optimization on Google Ads and Meta Ads together
- Budget paced across both platforms against one plan
- One combined monthly report instead of two
$425/mo
3-month minimum, paid upfront
Up and running in 10–20 working days
What it is
Second Ads Platform is an add-on for Ads Management that brings a second platform under the same care. If we manage your Google Ads, we add Meta Ads, or the other way round. The second account gets weekly optimization, tracking checks and budget pacing, and both appear in one combined monthly report.
Why businesses buy it
Google and Meta reach people at different moments. Search ads catch people looking for you, while social ads find people who did not know they needed you. Many businesses run both but manage them separately, so budget decisions rely on two reports that never agree. This add-on puts both platforms with the same team, on the same weekly rhythm. You see them compared in one report and decide the budget split with clear information. Results still depend on your offer, market and the platforms.
Problems this solves
Google and Meta ads are run separately with different priorities
This add-on brings your second platform under the same Ads Management care. One team looks after both, starting with an onboarding review of the second account.
Budget stays fixed on one platform while the other does better
We pace budget across both platforms within your combined monthly budget. Money can shift towards the platform bringing better results, and weekly optimization keeps the second account in shape.
Each platform seems to count conversions its own way
Conversion tracking is checked every month through Google Tag Manager or the Meta pixel. That way both platforms report on a sound footing before decisions are made.
Two separate reports make the whole picture hard to see
Both platforms appear in one combined monthly report. You see spend and results side by side, which makes it far easier to judge your advertising as a whole.
A good fit if
You already buy, or are buying, Ads Management for Google Ads or Meta Ads.
You run ads on both Google and Meta and want one team looking at both.
You want to see how the two platforms compare in one report, not two.
Your combined ad budget across both platforms meets the Ads Management minimum.
Not the right fit if
You only advertise on one platform. Ads Management on its own covers that.
You want a third platform, such as LinkedIn or TikTok. See LinkedIn Ads Launch or TikTok Ads Launch.
You need new ad designs every month for both platforms. See Ad Creative Pack.
You want an independent review before handing over a second account. See Ads Account Audit.
How it works
- You add us to the second ad account and confirm how you want the budget split between the two platforms.
- We review the second account, its tracking and its current campaigns as part of onboarding.
- Every week we adjust bids, budgets, audiences and keywords on the second platform, alongside the first.
- We pace spend across both platforms and check conversion tracking on each one every month.
- Both platforms appear in one monthly report, so you can see where each part of the budget works best.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Admin access to the second ad account by invite.
- Website or Tag Manager access by invite, so we can check tracking on the second platform.
- How you want your budget split between the two platforms.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Add-on ordered. Access and budget split are due within 72 hours.
Week 1
Second account and its tracking reviewed.
Weeks 1–2
First changes made and weekly optimization begins on both platforms.
Every week
Bids, budgets and targeting adjusted on both platforms.
Month end
One combined report covering both platforms.
After month 3
The minimum term ends. Continue month to month, or cancel.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $1,275 |
What you receive at handover
- An onboarding review of the second ad account
- Weekly optimization of the second platform
- Budget pacing across both platforms
- Monthly conversion tracking checks
- A combined monthly report for both platforms
- If you stop, both ad accounts and past reports remain yours
Expected benefits and how to measure them
- Budget can go where it works best across Google and Meta.
- One report makes it simpler to judge your total advertising return.
- Combined cost per lead or sale
- Follow the total across both platforms in the combined monthly report, month by month.
- Results by platform
- Compare each platform's conversions and cost per conversion in the report to see where budget works hardest.
- Tracked conversions against real ones
- Compare conversions in the report with enquiries or orders in your CRM or store for the same month.
Before you start: Before onboarding, note the second account's monthly spend, conversions and cost per conversion for the last three months.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
Your ad budget is paid directly to Google or Meta from your own accounts. The Ads Management fee of 12% applies to your combined monthly budget across both platforms (minimum $30,000 a month in total). This add-on covers the work on the second platform. We never handle your ad spend.
Ask about running costsCustom requirements
If you want a third platform managed, note it at checkout for a written Change Quote.
Request a custom versionHow billing works
This add-on runs on the same monthly rhythm as Ads Management: weekly changes, monthly tracking checks and one combined report. The first three months are paid upfront at checkout. After that it continues month to month, and you can cancel the add-on any month while keeping your main Ads Management service.
$425/mo
The first 3 months ($1,275) are paid at checkout. After that it runs month to month and you can stop any month.
Ask a questionHow this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Coverage | Two dashboards, checked when you can | Often a separate retainer per platform | Both platforms managed weekly by one team |
| Budget | Split by gut feel | Set per platform | Paced across both platforms against one plan |
| Reporting | Two sets of numbers that never quite match | Separate reports | One combined monthly report |
| Tracking | Rarely re-checked | Depends on the brief | Checked on both platforms every month |
Questions about this product
Which packages can the Second Ads Platform add-on go with?
Only Ads Management. Ads Management covers one platform, Google Ads or Meta Ads, and this add-on brings the other one under the same weekly care. It cannot be bought on its own or with Ads Launch, because it relies on the ongoing management service already running.
How does the ad budget work across two platforms?
The minimum of $30,000 a month is for both platforms together, not $30,000 each, and the 12% Ads Management fee applies to the combined budget. The split between Google and Meta is up to you, and we pace it through the month. Ad spend is always paid by you directly to each platform, never through us.
How does billing work for the second platform?
The add-on is $425 a month on top of Ads Management. The first three months are paid upfront at checkout. After that it runs month to month, and you can cancel the add-on any month while keeping your main Ads Management service running on one platform.
Will you move budget between Google and Meta?
Only with your agreement. We pace spend within the split you set, and if one platform is clearly doing better, we recommend a change in the monthly report or sooner if it matters. You approve any change to the split, because the budget and the decision stay yours.
Do I get new ads written for the second platform?
The add-on covers optimization, budget pacing, tracking checks and reporting on the second platform. If you need new designs for both platforms each month, Ad Creative Pack is the better route. Your Ads Management service already includes new ad variations on the main platform.
What happens to the second ad account if I cancel the add-on?
It stays in your name, exactly as we left it. Campaigns, audiences and history were always yours. When the add-on ends, we stop weekly work on that platform, and you either run it yourself or pause it. Your main Ads Management service carries on with the first platform as before.
Bring Google and Meta under one plan
Add Second Ads Platform to Ads Management and both platforms get weekly care, shared budget pacing and one combined report.
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