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Website & Marketing Add-ons
Second App Store
Your app's listing improved on both the App Store and Google Play, each written for how that store works.
Most apps live in two stores, but their listings are often written once and pasted into both. Apple and Google read listings differently, so copy that works in one can fall flat in the other. Second App Store adds the other store to your App Store Optimization order, with its own keyword research, rewritten copy and a screenshot brief sized for it.
- Keyword research specific to the second store
- Title, short text and description written for its fields
- A screenshot brief sized for the second store
$525
10–20 working days
What it is
Second App Store is an add-on for App Store Optimization that covers the other store for the same app. If we optimize your App Store listing, we add Google Play, or the other way round. It includes keyword research for the second store, a new title, subtitle or short description, full description and a screenshot brief.
Why businesses buy it
The App Store and Google Play look similar from the outside, but their search works differently. One uses a hidden keyword field, the other reads your description. Character limits, screenshot sizes and shopper habits differ too. Copying one listing into the other leaves results on the table. This add-on researches and writes the second listing properly, in the same project as the first, so both stay consistent without being identical. Rankings and installs still depend on the stores and your app.
Problems this solves
Your app is polished in one store but neglected in the other
If we optimize your App Store listing, this add-on covers Google Play, or the other way round. The second store gets its own title, short text and full description.
Keywords that suit one store miss searches in the other
We research keywords for the second store separately, because each store handles search its own way. The title and descriptions are then written around what its users search for.
Listing text gets cut off by the store's character limits
Every field is checked against the store's character limits and rules before handoff. That covers the title, subtitle or short description and the full description, logged in a change log.
Screenshots fail to show people why the app is worth installing
You receive a screenshot brief your designer can work from, setting out what each screenshot should show. Screenshot and video design are not part of this add-on.
A good fit if
You are buying App Store Optimization for one store and your app is also live in the other.
Your Google Play and App Store listings say different things, or one was copied from the other.
You want both listings improved in one project, with one change log.
Your audience or features differ slightly between iOS and Android, and the copy should reflect that.
Not the right fit if
Your app is only in one store. App Store Optimization on its own covers it.
You need screenshots or a preview video designed. Add a note at checkout for a Change Quote.
You want paid install campaigns in either store. Those are outside this add-on.
You want a second app optimized rather than a second store. Order App Store Optimization again for that app.
How it works
- You invite us to the second store's console and note any differences in features or audience between the two.
- We research keywords for the second store, because Apple and Google read listings in different ways.
- We write the title, subtitle or short description and full description to fit the second store's fields and limits.
- We prepare a screenshot brief sized for the second store, so your designer can adapt the visuals.
- You review the copy with one revision round, and we update the listing and add it to your change log.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Access to the second store's console by invite.
- Any differences in features or audience between your iOS and Android apps.
- One person who approves the copy.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Add-on ordered. Second store access is due within 72 hours.
Week 1
Keyword research for the second store.
Weeks 1–2
Title, subtitle or short description and full description written.
Week 2
Screenshot brief for the second store prepared, copy sent for review.
Week 2
One revision round, rule check and listing updated.
Delivery
Both stores recorded in one change log.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $525 |
What you receive at handover
- Keyword research for the second store
- A new app title
- A subtitle or short description
- A full description
- A screenshot brief (screenshot and video design are not included)
- A listing change log
Expected benefits and how to measure them
- Your app can be easier to find in both stores.
- Consistent messaging across stores helps people know what to expect.
- Search impressions in the second store
- Compare search impressions in App Store Connect or Google Play Console for the month before and after changes.
- Listing conversion
- Compare product page views against installs in the store console across the same periods.
- Target keyword positions
- Search the chosen keywords in the store and note your app's position before and after the update.
Before you start: Before changes go live, export the second store's impressions, product page views and installs for the last month or two.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
There are no running costs. The work happens in your existing developer accounts, and no paid tools are needed on your side.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
This is a one-time add-on, so the second listing, screenshot brief and change log are yours once delivered. Questions are covered by the same support period as your App Store Optimization order.
How this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Copy | The same text pasted into both stores | Often priced as a second project | Written for the second store's fields and search |
| Keywords | One keyword list reused for both | Depends on the team | Separate research for the second store |
| Screenshots | IOS screenshots stretched for Android, or the reverse | Design priced separately | A brief sized for the second store |
Questions about this product
Can I buy Second App Store without App Store Optimization?
No. This add-on is only offered with App Store Optimization, which covers your app's first store. Second App Store extends the same project to the other store. Order both together, and tell us which store you want handled first when you check out.
Why not use the same listing copy in both app stores?
Because the stores work differently. The App Store has a subtitle and a hidden keyword field, while Google Play reads keywords from the short and full descriptions. Character limits and search behavior differ too. Copy written for one store usually underperforms in the other, so we research and write each separately.
Do you design screenshots for the second store?
No. You get a screenshot brief sized for the second store, explaining what each screen should show and say. Screenshot and preview video design are outside this add-on. If you would like the design quoted, add a note at checkout for a written Change Quote.
Can Second App Store guarantee more installs on Google Play or iOS?
No. Apple and Google decide rankings, and installs depend on your app, ratings and competition. What the add-on gives you is a listing researched and written for the second store, checked against its limits and rules. That gives your app a fair chance in both places.
What if my iOS and Android apps have different features?
Tell us at intake and we write each listing to match what that version actually does. It is common for one platform to have a feature the other lacks, or a slightly different audience. Listing a feature that is not in that version leads to poor reviews, so we keep each store accurate.
Is the second store done at the same time as the first?
Yes. Both stores are handled in the same project, and the research for one often helps the other. You review both listings and get one change log covering everything. On the App Store, some text changes only go live with your next app release, which we flag in advance.
Cover both app stores in one go
Add Second App Store and your app's other listing gets its own keyword research, rewritten copy and a screenshot brief.
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