Website & Marketing Add-ons
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Website & Marketing Add-ons
Logo and Mini Brand Kit
A logo, color palette and font pairing ready before your site or social work starts.
A new site or social profile needs a logo and colors before design can begin. Logo and Mini Brand Kit gives you three logo concepts, two revision rounds on the one you choose, a color palette, a font pairing and a full logo file set for web, print and social. It all comes together on a one-page brand sheet, so your site and posts look consistent from the start.
- Three logo concepts and two revision rounds
- Color palette and font pairing chosen to work together
- Logo files in SVG, PNG and PDF for every use
$1,025
10–20 working days
What it is
Logo and Mini Brand Kit adds a logo and small brand kit to a website or store build or a social media package. It includes three logo concepts, two revision rounds on the chosen one, a color palette, a font pairing, SVG, PNG and PDF files in color and black and white, and a one-page brand sheet.
Why businesses buy it
Starting a website or social account without a logo usually means a stand-in that never gets replaced, or colors chosen in a hurry that clash later. Sorting the brand basics first saves rework, because the design of every page and post depends on them. This add-on keeps it focused: three concepts, two rounds to refine one, then a palette and fonts that work with it. You get files that are checked on light and dark backgrounds and at small sizes, ready for the build to begin.
Problems this solves
Your website or social work cannot start without a logo
This add-on creates your logo before your Upmark Labs site, store or social package begins. Three concepts and two revision rounds lead to one final logo.
Colors and fonts get picked ad hoc during the build
A color palette and font pairing are set with the logo, then recorded on a one-page brand sheet. Your site and social posts can use the same choices.
Your logo looks muddy on dark backgrounds or at small sizes
The final logo comes in color and black and white versions. Files are checked on light and dark backgrounds and at small sizes before delivery.
A good fit if
You are a new business, or rebranding, and have no logo you are happy with.
You are buying a website or store build, or a social media package, from us.
You want colors and fonts chosen to work with the logo.
You can share examples of logos and brands you like and dislike.
Not the right fit if
You need full brand guidelines. These are outside this add-on; quote them through a Change Quote.
You want a logo without buying a build or social package. See Logo and Brand Kit.
You need a trademark search or registration. Ask a trademark adviser.
You need packaging or print design. That is quoted through a Change Quote.
How it works
- At intake you share your business name, what you do, and logos and brands you like and dislike.
- We design three logo concepts and present them to you.
- You choose one, and we refine it over two revision rounds.
- We finish the color palette and font pairing, check the files on light and dark backgrounds and at small sizes, and deliver the file set and brand sheet.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Your business name and a short description of what you do.
- Examples of logos and brands you like and dislike.
- One person who approves the logo.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Business name, description and examples reviewed.
Week 1
Three logo concepts designed and presented.
Weeks 1–2
First revision round on the concept you choose.
Week 2
Second revision round, palette and font pairing finished.
Week 2
Files checked on light and dark backgrounds and at small sizes.
Go-live
Logo file set and one-page brand sheet delivered.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $1,025 |
What you receive at handover
- Three logo concepts
- A final logo in color and black and white, after two revision rounds
- A color palette and a font pairing
- A logo file set in SVG, PNG and PDF
- A one-page brand sheet
Expected benefits and how to measure them
- Lets your site or social work start with a finished brand
- Helps everything you launch look consistent from day one
- Approval rounds in the main project
- Count design revision rounds needed on the site or social work and compare with past projects.
- Brand consistency
- After launch, check your site, profiles and documents for use of the new logo, colors and fonts.
- File requests
- Note how often suppliers or staff need to ask for logo files.
Before you start: List where your current logo or name appears today, so you can track the switch to the new brand.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
There are no running costs. The logo and files are delivered once. If the font pairing uses a paid font, we tell you before you approve it; free fonts are the default.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
There is nothing to keep running. Once paid in full, the logo, files and brand sheet are yours to use on your site, social profiles, signs and print. Keep the SVG files safe, because they are the master copies.
How this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | A logo maker subscription or a template | A branding project quoted after discovery | Ours is one fixed price, shown before you buy |
| Concepts | Endless generated options with no guidance | Several concepts and a long process | Ours designs three concepts and refines one over two rounds |
| Files | A single image that blurs when enlarged | A full file set | Ours delivers SVG, PNG and PDF in color and black and white |
Questions about this product
Which packages can the Logo and Mini Brand Kit be added to?
It is offered with WordPress Landing Page, WordPress Business Website, Corporate Website, Booking Website, Membership Website, WooCommerce Store Build, Shopify Store Build, Website Redesign, Website Migration to WordPress and Store Migration, and with Social Media Starter, Social Media Growth and Social Media Pro. Add it in the same order, so the logo and colors are ready before the site or social design begins.
How is this different from the standalone Logo and Brand Kit?
This add-on is built to get a new site or social account started: three concepts, two revision rounds, a palette, a font pairing and a one-page brand sheet. Logo and Brand Kit is a standalone package you can buy on its own, with three revision rounds and a one-page style guide. Neither includes full brand guidelines.
Do we own the logo once it is finished?
Yes. Once the order is paid in full, the final logo and files are yours to use on your website, social profiles, signs and print. We do not run trademark searches or register the logo, so if you plan to trademark it, ask a trademark adviser to check it before you invest heavily in it.
Which logo file formats do we receive?
SVG, PNG and PDF, in color and in black and white. SVG suits websites and anything that needs to scale, PNG suits social media and documents, and PDF suits printers. Every file is checked on light and dark backgrounds and at small sizes, such as a browser tab icon or a social profile picture.
How many logo concepts will we see?
Three concepts, based on your business name, what you do and the examples you like and dislike. You pick one, and it is refined over two revision rounds. Clear feedback on why something works or does not helps most. Extra concepts beyond the three are outside this add-on and can be quoted through a Change Quote.
Why order the logo with the website build?
Because the site design depends on it. The logo, colors and fonts shape the layout of every page, so having them ready before design starts avoids rework. With a social media package, a consistent logo and palette help your profiles and posts look like one brand from the first post.
Start your site with a logo you are proud of.
Add the Logo and Mini Brand Kit and get a logo, palette, font pairing and full file set ready before your website or social design begins.
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