Website & Marketing Add-ons
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Website & Marketing Add-ons
Page Copywriting
Clear words for one page of your site, written in your brand voice from a short brief.
A well-designed page still falls flat if the words are vague. Page Copywriting adds one page of copy, up to 400 words, to your website or store build or to Website Copywriting. We write it in your brand voice from a short brief, plan the headline, subheadings and call to action, and include a meta title and description, with a search phrase where it fits naturally.
- Up to 400 words for one page, in your voice
- Headline, subheadings and call to action planned
- Meta title and description written for the page
$275
10–20 working days
What it is
Page Copywriting adds copy for one page, up to 400 words, written in your brand voice from a short brief. It covers the headline, subheadings, body text and call to action, plus a meta title and description, with one revision round. It is offered with our website and store builds and with Website Copywriting.
Why businesses buy it
Writing your own website copy is harder than it looks. Most people either write too much, bury the point, or end without telling the visitor what to do next. A page written to a short brief fixes that. It leads with what the visitor needs, uses your own facts and proof points, and ends with a clear call to action. It also gets a meta title and description, which are easy to forget. Adding it to your build means the page arrives with words that fit the design.
Problems this solves
You have a page planned but no words to fill it
We write up to 400 words for one page from a short brief, in your brand voice. It covers the headline, subheadings, body text and call to action.
Self-written copy rambles and buries the main point
The page is structured with a clear headline and subheadings, so readers can scan it quickly. One revision round lets you sharpen anything that feels off.
Pages launch without a meta title or description
Each page comes with a meta title and description written to match the copy. Search results can then show a clear summary instead of whatever text the search engine picks.
A good fit if
You know what a page should say but struggle to write it.
You can share a short brief, facts, offers and proof points.
You want the copy to sound like your brand, not like a template.
You are buying a website or store build, or Website Copywriting, and need one or more pages written.
Not the right fit if
You need every page on your site written. See Website Copywriting.
You need product descriptions for a store. See Product Descriptions Pack.
You need the copy translated. Translation is outside this add-on; see Extra Language for a second language.
You need articles for a blog. See Blog Setup or a Content Pack.
How it works
- You send a short brief on the page's purpose and audience, plus facts, offers and proof points.
- We plan the headline, subheadings and call to action, and choose a search phrase where it fits.
- The copy is written in your brand voice, up to 400 words, with a meta title and description.
- It is proofread, checked against your facts and delivered in a shared document for one revision round.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- A short brief on the page's purpose and audience.
- Facts, offers and proof points for the page.
- Site access by invite or a key you control, only if we place the copy on your site.
- One person who approves the copy.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Brief, facts and proof points reviewed.
Week 1
Headline, structure and call to action planned.
Weeks 1–2
Copy written in your brand voice, with meta title and description.
Week 2
Proofread and checked against your brief and facts.
Week 2
Your review and one revision round.
Go-live
Final copy delivered, or placed on the page in your build.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $275 |
What you receive at handover
- Copy for one page, up to 400 words, in a shared document
- A headline, subheadings and call to action
- A meta title and description for the page
- One revision round
Expected benefits and how to measure them
- Saves you writing a page you have been putting off
- Can make the page clearer and more likely to prompt action
- Helps the page show a tidy summary in search results
- Engagement time
- Check average engagement time for the page in Google Analytics after it goes live.
- Conversions from the page
- Count enquiries or sales that start on the page in analytics.
- Search click-through rate
- Read the page's click-through rate in Search Console once it is indexed.
Before you start: If the page already exists, export its visits, engagement and conversions before the new copy goes in.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
There are no running costs. The copy is written once and is yours to use on your site.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
There is nothing to keep running. Once paid in full, the copy is yours to edit and reuse. If the page changes later, your team can update the text, or you can order another Page Copywriting.
How this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | Free, but it takes far longer than expected | A copywriter's day rate or project fee | Ours is one fixed price per page, shown before you buy |
| Structure | A block of text with no clear next step | Planned by the writer | Ours plans the headline, subheadings and call to action |
| Search basics | Meta title and description often missed | Included if SEO is in the brief | Ours writes a meta title and description for the page |
Questions about this product
Which packages can Page Copywriting be added to?
Page Copywriting is offered with WordPress Landing Page, WordPress Business Website, Corporate Website, Booking Website, Membership Website, WooCommerce Store Build, Shopify Store Build, Website Redesign, Website Migration to WordPress and Store Migration, and with Website Copywriting when you need extra pages written. Add one Page Copywriting for each page you want written.
How long is one page of copy?
Up to 400 words, which suits most service, about and location pages. That includes the headline, subheadings and a call to action, and comes with a meta title and description. If a page needs much more, such as a detailed guide, note it at checkout for a Change Quote.
How do you match our brand voice?
From your short brief and anything you already have, such as your current site, brochures or social posts. Tell us words you use and words you avoid. We write in that voice and check the copy against your facts and brief. One revision round lets you adjust the tone or detail before it is final.
Will the page copy be written for search engines?
Yes, in a practical way. It includes a search phrase where it fits naturally, a clear headline and subheadings, and a meta title and description. That gives the page a sound start. It is not keyword research or an SEO service, and no copy can guarantee rankings. For a wider plan, compare SEO Audit and Roadmap.
Do you interview our team to write the page?
No. The page is written from your short brief, plus the facts, offers and proof points you send. Interviews and research beyond the brief are outside this add-on. If the page needs input from several people, collect their notes into the brief first. That keeps the copy accurate and on schedule.
Where is the page copy delivered?
In a shared document, such as Google Docs, where you can comment and approve. If the copy is for a site we are building, it is placed on the page as part of the build. If we place it on your existing site, we need site access by invite or a key you control.
Get the words right on the pages that matter.
Add Page Copywriting and get one page of clear, on-brand copy with a headline, call to action and meta description ready for your site.
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