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Add-ons for AI Products, Websites and Marketing

Add-ons are fixed-scope extras that extend a product or service: an extra channel, integration, control, page or monthly volume. Each one is bought together with a compatible product, by ticking it on that product's Scope Card, and each has its own written scope and a fixed price from the catalog.

AI add-ons

Extras for Upmark Labs AI products: new channels, integrations, security and access controls, quality checks, reporting and training. One-time prices from $1,500 to $2,500. See the AI add-ons.

Website and marketing add-ons

Extras for website builds and marketing services: more pages, products, languages, articles, platforms or campaigns. From $125 one-time, and monthly add-ons follow their service's 3-month minimum. See these add-ons.

Where to buy them

Open the product or service you want in the Store. Its Scope Card lists only the add-ons that work with it. Tick the ones you need and they join your order as their own lines.

All Add-ons Extensions Website & Marketing Add-ons

Products in this category

  • Wooden frames of different shapes pressed into clay, each new creative cut from the same on-brand mould.
    Extensions

    Creative Template Pack

    Adds a set of on-brand templates for creative or video products. Works with content and creative products and analytics products.

    From $1,500 Delivery in 10–20 working days
  • Wooden sieve letting most paper slips through and catching a few, valid rows loaded and bad rows held back.
    Extensions

    CSV Import Pipeline

    Adds a validated CSV import route into an existing product. Works with document processing, analytics products and workflow automations.

    From $1,500 Delivery in 10–20 working days
  • Brass plug about to meet a ceramic socket, an AI product connected to one documented system.
    Extensions

    Custom API or Webhook Integration

    Connects an existing product to one documented third-party or in-house API. Works with any Upmark Labs AI product.

    From $2,500 Delivery in 10–20 working days
  • Fan of ceramic color swatches beside a matching glazed button, a chat widget styled to the brand palette.
    Extensions

    Custom Chat Widget Design

    Designs a chat widget matched to your brand system. Works with messaging agents, knowledge chatbots and action agents.

    From $1,500 Delivery in 10–20 working days
  • Tuning pegs beside fabric swatches, an agent's tone adjusted to match a brand.
    Extensions

    Custom Persona and Brand Voice Tuning

    Tunes an existing agent's persona, tone and style rules. Works with voice agents, messaging agents, knowledge chatbots, action agents and content and creative products.

    From $1,500 Delivery in 10–20 working days
  • Blank booklet beside a letterpress composing stick and squared card sheets, a report set in a fixed layout.
    Extensions

    Custom Report Template

    Adds one custom report format to an existing product. Works with analytics products and growth systems.

    From $1,500 Delivery in 10–20 working days
  • A custom-shaped piece lowered into a wooden puzzle board, one feature built to fill a gap the theme left.
    Website & Marketing Add-ons

    Custom Section or Feature

    Adds 1 custom Shopify section or WordPress block to any website or store build, built for a layout or feature the theme does not offer.

    From $475 Added to a package
  • Brass tuning fork beside three ceramic bells of different sizes, a voice chosen and tuned to sound right.
    Extensions

    Custom Voice Selection and Tuning

    Selects and tunes the voice, pace and pronunciations for a voice agent. Works with voice agents.

    From $1,500 Delivery in 10–20 working days
  • Index cards carried on a brass tray from an old drawer to a new one, a bot's content moved into the new agent.
    Extensions

    Data Migration from Existing Bot

    Migrates flows, FAQs and history from your current bot or tool. Works with voice agents, messaging agents, knowledge chatbots and action agents.

    From $2,500 Delivery in 10–20 working days
  • Archive boxes shrinking in size beside an hourglass, data kept for a set time then removed.
    Extensions

    Data Retention and Deletion Configuration

    Configures retention periods and deletion workflows. Works with any Upmark Labs AI product.

    From $1,500 Delivery in 10–20 working days
  • A brass balance scale holding a card and a stone in level pans, a website's trust signals weighed with care.
    Website & Marketing Add-ons

    E-E-A-T Trust Review

    Adds a trust review of author bios, About page, sources and trust signals, with a fix list, to SEO audits, Growth SEO, fix sprints and AI search audits.

    From $675 Added to a package
  • A brass letter tray beside a three-slot sorting frame, showing structured e-invoices sorted into the approval flow.
    Extensions

    E-Invoice Intake

    Adds XRechnung, ZUGFeRD/Factur-X and Peppol e-invoice intake to AI Invoice Intelligence or AI Accounts Payable Agent, validated and sent through your existing approval rules. Works with any Upmark Labs AI product.

    From $1,500 Delivery in 10–20 working days
  • Stack of envelopes with one opened by a brass letter opener, routine email answered by an agent.
    Extensions

    Email Channel Add-on

    Lets an existing agent read and reply to a shared inbox. Works with voice agents, messaging agents, knowledge chatbots and action agents.

    From $1,500 Delivery in 10–20 working days
  • Cards moving from an old index box to a new one across a brass bridge, showing contacts moved to a new email platform.
    Website & Marketing Add-ons

    Email Platform Migration

    Adds a move to a new email platform to Email Flows Build, Email Campaigns or the Email Program Audit: up to 25,000 contacts and up to 10 templates.

    From $1,625 Added to a package
  • Rack of glass test tubes each with a tag, one marked green, a fixed set of checks run before each change.
    Extensions

    Evaluation Test Suite

    Adds an automated test set that checks an agent's answers before each change. Works with any Upmark Labs AI product.

    From $2,500 Delivery in 10–20 working days
  • Sealed brief beside a pen and a desk clock, a scheduled summary ready for leadership.
    Extensions

    Executive Reporting Pack

    Adds a scheduled leadership summary for an existing AI product. Works with any Upmark Labs AI product.

    From $1,500 Delivery in 10–20 working days
  • Young seedling tied to a stake beside a brass watering can, a new product looked after through its first month.
    Extensions

    Extended Hypercare (30 Days)

    Adds 30 days of close post-launch monitoring and tuning. Works with any Upmark Labs AI product.

    From $1,500 Delivery in 10–20 working days
  • A wooden tray of twenty slots, half filled with tied rolls and half being filled, showing more listings added to the batch.
    Website & Marketing Add-ons

    Extra 10 Amazon Listings

    Adds 10 more Amazon listings to Amazon Listing Optimization, each with keyword research, a title, bullet points, backend search terms and an A+ content brief.

    From $975 Added to a package

What is an add-on, and how do you buy one?

A product's Scope Card sets clear limits: the channels, integrations, pages or monthly volumes it includes. An add-on raises one of those limits by a fixed amount, at a fixed price, without turning your order into a custom project.

You cannot buy an add-on on its own. You add it from the Scope Card of the product it belongs to, so the Store only offers add-ons that are compatible with that product. Removing the product from your cart removes its add-ons too, and each order line records which product the add-on belongs to.

AI add-ons: what each group is for

AI add-ons extend an Upmark Labs AI product. Which ones you see depends on the kind of product. Channel add-ons, Human Handoff Setup and Conversation QA Scoring suit voice agents, messaging agents, chatbots and action agents. Approval Workflow Layer suits products that take actions on their own. Security, reporting and training add-ons work with any AI product.

  • Channels: web chat, WhatsApp, voice, email, SMS, Instagram, Messenger, Slack or Teams
  • Integrations: an extra CRM, helpdesk, calendar or store, an API, Zapier or Make, Google Sheets
  • Control and security: single sign-on, roles, audit logs, PII redaction, guardrails
  • Quality: evaluation tests, prompt A/B testing, conversation QA and sentiment
  • Reporting: dashboards, executive reports, custom report templates, cost alerts
  • Team and rollout: training workshop, admin playbook, staging, extended hypercare

Website and marketing add-ons: what each group is for

Website and marketing add-ons extend a website or store build or a digital marketing service. Each one names the packages it works with, so Extra 50 Products appears only on store builds and Extra Article only on the Content Packs and Growth SEO.

  • Website builds: Extra Page, Page Copywriting, Blog Setup, Extra Language, Booking Module, Custom Section or Feature
  • Stores: Extra 50 Products and a Google Merchant Center Feed
  • SEO and AI search: Backlink Pack, Citation Pack, Schema Markup Pack, Content Refresh, Extra 50 Prompts Tracked
  • Social and content: Extra Social Platform, 4 Extra Short Videos, Community Replies, Extra Article
  • Email: Extra Email Flow, SMS Flows, 2 Extra Campaigns, Email Platform Migration
  • Ads and conversion: Second Ads Platform, Ad Creative Add-on, Campaign Landing Page, Retargeting Setup, Extra CRO Test

When should a business consider an add-on?

Consider one when the product fits your need but one limit does not. You need a second channel, one more integration, a few more pages, or more posts each month than the package includes. Choosing the add-on keeps the fixed price and written scope, instead of waiting for a custom quote.

If the gap is bigger than one add-on, look at a bundle, which combines several products for one goal, or describe what you need in a Custom requirements note at checkout. You get a written Change Quote before any extra work starts.

How add-on pricing works

Every add-on shows a fixed price from the catalog. AI add-ons are one-time prices, charged at the same delivery speed (Standard, Express or Rush) you choose for the product, and they are covered by that product's maintenance plan. Website and marketing add-ons are either one-time or monthly. A monthly add-on is billed with its service and follows the same 3-month minimum, then runs month to month.

Third-party costs, such as software plans, ad spend or AI usage, are paid by you directly to the provider, as with the main product. See pricing and maintenance plans for the full rules.

Questions buyers ask

Can I buy an add-on on its own?

No. Every add-on is bought together with a compatible product, by ticking it on that product's Scope Card. The Store only shows the add-ons that work with the product you are viewing, so a Creative Template Pack appears on creative products and Extra 50 Products only on store builds. Need an extra for something you bought earlier? Ask from that order's message thread.

How much do add-ons cost?

Each add-on has a fixed price shown before you buy. AI add-ons cost $1,500 to $2,500 one-time, at the delivery speed you chose for the product. Website and marketing add-ons start at $125 one-time, and monthly ones are billed with their service and follow its 3-month minimum. Third-party fees, such as software plans or ad spend, are paid by you.

Is the Compliance Documentation Pack a certification?

No, and its Scope Card says so plainly. It documents the data flows, controls and processing of an existing product so your own team can use that material in compliance reviews. Any certification or audit decision stays with you and your auditors. Think of it as a solid starting file for those conversations, not a stamp of approval.

Do any add-ons help my team run the product day to day?

Yes, several are built for exactly that. The Admin Playbook and SOP Pack gives admins written procedures that new staff can follow, and every build already comes with a written handover report. Cost and Usage Alerts tell you when spend or usage starts to move.

Start from the product you own or are buying

Add-ons are chosen on a product's Scope Card, so you only see the ones that fit. Browse the Store to find your product, or ask an expert which add-on closes your gap.

Browse the Store Ask which add-on fits