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Content Writing
Newsletter Writing
Two newsletter issues a month, planned with you and written in your voice, ready for you to send.
An email list is one of the few audiences you own, but it only helps if you write to it. Newsletter Writing gives you two issues a month without the blank-page struggle. We plan topics with you around your news, offers and expertise, write each issue in your voice with a subject line and preview text, and deliver it ready for you to send.
- Two newsletter issues a month, written in your voice
- Subject lines and preview text written for each issue
- Delivered as drafts in your platform or Google Docs
$575/mo
3-month minimum, paid upfront
Up and running in 10–20 working days
What it is
Newsletter Writing is a monthly service that writes two newsletter issues a month for your email list. We plan topics with you around your news, offers and expertise, write each issue in your voice with a subject line and preview text, and deliver drafts in your email platform or Google Docs.
Why businesses buy it
Most businesses collect email addresses and then go quiet. Writing a newsletter always seems less urgent than the day's work, so months pass between issues. When one finally goes out, readers have forgotten who you are. Newsletter Writing keeps a steady rhythm of two issues a month, with topics you approve and copy that sounds like you. You keep control of sending and your list. A regular newsletter keeps you in mind, but results still depend on your list and offers.
Problems this solves
Your list goes cold because nobody has time to write
We write two newsletter issues a month in your voice, built around your news, offers and expertise. Your subscribers hear from you on a regular rhythm.
Subject lines are an afterthought and opens suffer
Each issue comes with a subject line and preview text written alongside the content. The first thing people see in their inbox gets the same care as the body.
Newsletter topics get chosen in a rush at the last minute
A monthly topic plan is agreed with you before any writing starts. You can line issues up with launches, seasons or offers well ahead of time.
Drafts arrive in a format that needs reworking before sending
Issues are delivered as drafts in your email platform or in Google Docs. Every issue is proofread and every link checked, ready for you to send.
A good fit if
You have an email list but rarely write to it, because there is never time.
You want to stay in touch with customers between purchases, with useful content rather than constant offers.
You use an email platform such as Mailchimp, Klaviyo or HubSpot, and are happy to press send yourself.
You can share your news, offers and topics each month, and one person can approve each issue.
Not the right fit if
You want campaigns designed, sent and segmented for you each month. See Email Campaigns.
You need welcome, abandoned cart or post-purchase emails that run automatically. See Email Flows Build.
Your newsletter needs a new branded template first. See Email Template Design.
You want articles published on your website rather than emails. See Content Pack: 4 Articles.
How it works
- Onboarding covers your audience, tone of voice and past newsletters, so issues sound like you from the start.
- Each month starts with a short topic plan built around your news, offers and expertise, for your approval.
- We write two issues, each with a subject line and preview text, and check every link.
- You review each issue with one round of changes, then we place it as a draft in your email platform or in Google Docs.
- You or your team send each issue, and a monthly content summary sets up the next plan.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Your news, offers and topic ideas for each month.
- Tone of voice notes or a few past newsletters you liked.
- Email platform access by invite, if you want drafts built there.
- One person who approves each issue before it is sent.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Order placed. Voice notes, past issues and platform access are due within 72 hours.
Weeks 1–2
Onboarding and the first monthly topic plan sent for approval.
Mid-month
First issue written, approved and placed as a draft.
Late month
Second issue written, approved and placed as a draft.
Month end
Monthly content summary and next month's topic plan.
After month 3
The minimum term ends. Continue month to month, or cancel.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $1,725 |
What you receive at handover
- A monthly topic plan
- Two newsletter issues a month, each with a subject line and preview text
- Issues delivered as drafts in your email platform or Google Docs (sending and list management stay with you)
- A monthly content summary
- If you stop, you keep every issue written
Expected benefits and how to measure them
- Keeps your list warm with regular, well-written issues
- Frees you from writing while the voice stays yours
- Can bring readers back to your site and offers
- Open rate
- Read open rate for each issue in your email platform and compare with your earlier sends.
- Click rate
- Compare clicks per issue in your email platform month by month.
- Unsubscribes
- Track unsubscribes per issue to check the content stays welcome.
Before you start: Record list size, average open and click rates and how often you sent in the last six months.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
Your email platform plan is your own and is billed by the platform, such as Mailchimp, Klaviyo or HubSpot. The cost depends on your list size and plan. There are no other running costs beyond the monthly service itself.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionHow billing works
There is no separate maintenance, because the writing happens every month. The rhythm stays simple: agree the topics, write the issues, approve them, then you send. The first three months are paid upfront at checkout, which gives your list time to get used to hearing from you. After that it runs month to month, and you can cancel any month.
$575/mo
The first 3 months ($1,725) are paid at checkout. After that it runs month to month and you can stop any month.
Ask a questionHow this compares
| Do it yourself | Hire a traditional agency | Upmark Labs | |
|---|---|---|---|
| Cost | Your own writing time, often skipped | A retainer that usually bundles sending and design | One fixed monthly price shown before you buy, with a three-month minimum |
| Issues | Whenever someone finds time | Agreed in a proposal | Two issues a month |
| Voice | Yours, when you have energy for it | Depends on the writer | Built from your notes and past issues |
| Control | Full control | The agency often sends | You approve each issue and press send |
Questions about this product
Do you send the newsletters for me?
No. We write each issue and place it as a draft in your email platform, or in Google Docs if you prefer. You or your team review it and press send. This keeps your list, your sending schedule and your sender reputation under your control. If you want sending handled too, look at Email Campaigns.
What do the newsletter issues usually cover?
A mix of what your readers find useful and what you want to share. That might be a practical tip, a short story from your work, a product or service spotlight, company news or an offer. Each month starts with a topic plan you approve, so nothing is written without your say on the direction.
How do payment and the minimum term work for Newsletter Writing?
Newsletter Writing is $575 a month. The first three months are paid upfront at checkout, covering onboarding and six issues across those months. After that it runs month to month, and you can cancel any month. Your email platform plan stays separate and is billed by the platform.
Which email platforms can you write drafts in?
Most common platforms, including Mailchimp, Klaviyo and HubSpot. You add us as a user, and we place each issue as a draft in your existing template. If you would rather we did not touch your platform, we deliver each issue in Google Docs, ready to paste into whatever tool you use.
Will a newsletter bring in more sales?
It can help, but no one can promise sales. Regular, useful emails keep you in mind, so customers are more likely to come back when they need you. Results depend on your list, your offers and timing. The monthly summary shows what was covered, and your platform's reports show opens and clicks.
What happens to the newsletters if I cancel?
Everything we wrote stays with you. Sent issues remain in your email platform, and drafts or Google Docs are yours to keep and reuse. When the service ends, you remove our platform access. Your list, templates and sending history were always yours, so nothing changes on that side.
Guides on this topic
All guides Write to your list again
Order Newsletter Writing for two issues a month, planned with you, written in your voice and ready for you to send.
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