Websites, Stores and Search
Generative engine optimization: how to get cited by AI search
What generative engine optimization really is, what the research shows, and a step-by-step plan to get your pages cited by AI search.
Content Writing
Product Descriptions Pack
Fifty product or category descriptions in your brand voice, built around what shoppers search for and ready to import.
Thin or copied product descriptions make it harder for shoppers to choose and for search engines to tell your pages apart. Product Descriptions Pack replaces them with 50 original descriptions in your brand voice. Each one leads with benefits, lays out key details for easy scanning and targets a keyword shoppers use. You get them in a spreadsheet ready to import.
- 50 original product or category descriptions in your brand voice
- A target keyword chosen for each product
- Delivered in an import-ready spreadsheet
$1,625
10–20 working days
What it is
Product Descriptions Pack is a one-time writing service for online stores. We agree a brand voice sample with you, then write 50 product or category descriptions. Each leads with benefits, lays out key details for easy scanning and targets a keyword shoppers use. Everything arrives in an import-ready spreadsheet.
Why businesses buy it
Writing product descriptions is the job every store owner postpones. It is repetitive, it needs care with details, and the manufacturer's text is always there as a shortcut. The result is pages that look like everyone else's and answer few of the shopper's questions. This pack writes 50 descriptions in one consistent voice, agreed in a sample first, and checks each against your product data. It gives your best-selling or most important products proper pages. Sales and rankings still depend on price, demand and competition.
Problems this solves
Product pages use manufacturer text copied across many sites
We write 50 original product descriptions that lead with benefits, in your brand voice. A voice sample is approved before writing starts, so every description sounds like your store.
Shoppers cannot quickly find size, material or spec details
Each description sets out key details and specifications in a layout that is easy to scan. Every one is checked against your product data before delivery.
Products miss searches because pages target no keyword
We choose a target keyword for each product and work it into the description naturally. Each page gets a clear search focus that matches how shoppers look for it.
Updating dozens of products by hand eats the team's week
Everything arrives in an import-ready spreadsheet, or we upload it to your store platform if agreed. All 50 descriptions can go live in a single import.
A good fit if
Your store uses manufacturer copy that appears word for word on many other sites.
Product pages are thin, with a line or two that does not answer shoppers' questions.
You sell on a platform such as Shopify or WooCommerce and can export or import a product spreadsheet.
You can share names, details and specifications for the 50 products or categories you want written first.
Not the right fit if
You need copy for your website's main pages, such as home and about. See Website Copywriting.
You sell mainly on Amazon and need marketplace listings. See Amazon Listing Optimization.
You want product pages optimized for search every month, including schema and feed checks. See Ecommerce SEO.
You have more than 50 products to cover. Add the Extra 50 Product Descriptions add-on for each extra batch.
How it works
- You send a product spreadsheet with names, details and specifications, plus any brand voice notes or example copy.
- We write a short brand voice sample and agree it with you before the full batch starts.
- We choose a target keyword for each product from what shoppers actually search for.
- We write 50 descriptions that lead with benefits and lay out key details for scanning, each checked against your product data.
- You review the batch with one revision round, then receive an import-ready spreadsheet, or we upload it if you prefer.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- A product spreadsheet with names, details and specifications.
- Brand voice notes or example copy you like.
- Store staff access by invite, if you want us to upload the descriptions.
- One person who approves the voice sample.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Order placed. Product spreadsheet and voice notes are due within 72 hours.
Week 1
Brand voice sample written and approved.
Weeks 1–2
Keywords chosen and all 50 descriptions written.
Week 2
Your review and one revision round.
Go-live
Import-ready spreadsheet delivered, or descriptions uploaded.
After delivery
14 days of support for questions while you import.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $1,625 |
What you receive at handover
- An approved brand voice sample
- 50 product or category descriptions
- A target keyword for each product
- An import-ready spreadsheet
- One revision round
- A post-delivery support period
Expected benefits and how to measure them
- Can help shoppers decide faster with clear, original descriptions
- Helps product pages show up for the searches shoppers make
- Saves your team the job of writing and loading descriptions
- Product page conversion
- Compare add-to-cart or purchase rate for the 50 products in store analytics before and after.
- Organic clicks to the products
- Track Search Console clicks to the 50 product pages over the following three months.
- Pre-sale questions
- Count customer questions about these products' details before and after the new descriptions.
Before you start: Export views, add-to-cart rate and organic clicks for the 50 chosen products before the new copy goes live.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
There are no running costs. The descriptions arrive in a spreadsheet that your store can import, and you do not need any extra apps to use them.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
This is a one-time writing project, so there is nothing to keep running. The descriptions are yours to use on your store and elsewhere. When you add new products, the agreed voice sample helps keep them consistent, and the Extra 50 Product Descriptions add-on covers more batches.
How this compares
| Do it yourself | Hire a traditional agency | Upmark Labs | |
|---|---|---|---|
| Cost | Hours of your own writing time | Priced per word or per product after a quote | One fixed price for 50 descriptions, shown before you buy |
| Voice | Varies as you tire of writing | Depends on the writer | Agreed in a sample before the batch starts |
| Keywords | Often guessed | Sometimes included | A target keyword chosen for each product |
| Delivery | Pasted in one by one | Documents you reformat | An import-ready spreadsheet |
Questions about this product
Why not just use the manufacturer's product descriptions?
Because many other stores use the same words. Search engines tend to show only one version of identical text, which is rarely yours. Manufacturer copy also describes features rather than why a shopper should care. Original descriptions give your pages a better chance in search and help shoppers decide, though no one can guarantee rankings or sales.
How long is each product description?
Long enough to answer what shoppers ask, which varies by product. Simple items may need a short paragraph and a few details. Technical products may need more on specifications, sizing or use. We agree a typical length and layout in the brand voice sample, so the whole batch is consistent before writing starts.
Can you upload the descriptions to my store?
Yes, if you add us as a staff user. Otherwise we deliver an import-ready spreadsheet that matches your platform's import format, such as Shopify or WooCommerce. Either way, every description is checked against your product data first, so specifications and details match what you sell.
What if a product has missing details in my spreadsheet?
We flag it rather than invent anything. If a size, material or specification is missing, we list the gaps and ask you to fill them. Guessing facts can lead to returns and complaints, so we would rather wait for the right information than write something that turns out to be wrong.
Can I order more than 50 descriptions at once?
Yes. Add the Extra 50 Product Descriptions add-on for each extra batch of 50. The extra descriptions use the same voice, the same keyword approach and the same spreadsheet. If you have hundreds of products, tell us at checkout and we will suggest a sensible order to tackle them in.
What happens after my product descriptions are delivered?
The descriptions are yours to use on your store, in marketplaces or in marketing. You get 14 days of support for questions while you import them, such as fixing a column that does not map. After that, edits or new products can be quoted through a Change Quote or ordered as another batch.
Can the pack include category page descriptions?
Yes. The 50 descriptions can be any mix of product and category pages. Category descriptions introduce a range, help shoppers choose within it and target the search phrase for that category. We agree the mix, and a typical length for each type, in the brand voice sample before the full batch starts.
Guides on this topic
All guides Give every product a proper description
Order the Product Descriptions Pack for 50 original descriptions in your brand voice, delivered in a spreadsheet ready to import.
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