Websites, Stores and Search
Generative engine optimization: how to get cited by AI search
What generative engine optimization really is, what the research shows, and a step-by-step plan to get your pages cited by AI search.
Content Writing
Website Copywriting
Clear, persuasive words for up to eight website pages, written in your voice and ready to paste in.
A good-looking website still falls flat if the words are vague, long-winded or all about you. Website Copywriting gives your site clear, persuasive copy for up to eight pages. We start with a discovery call, outline each page, then write headlines, body copy and calls to action in your voice, with SEO titles and two rounds of revisions.
- Copy for up to eight pages, written in your voice
- Headlines, calls to action and SEO titles included
- Two revision rounds before final sign-off
$2,275
10–20 working days
What it is
Website Copywriting is a one-time service that writes the copy for up to 8 website pages, up to 3,000 words in total. After a discovery call, we outline each page, write headlines, body copy and calls to action in your voice, add SEO titles and meta descriptions, and revise twice.
Why businesses buy it
Copy is often the last thing finished on a website, and the first thing visitors judge. Owners know their business inside out, but writing about it clearly is a different skill. Drafts drag on for weeks, or the site launches with stopgap wording that never gets replaced. This service gives you a writer who asks the right questions, shows you the plan first and delivers copy you can paste straight in. Better copy makes your offer easier to understand, though results still depend on your offer, design and traffic.
Problems this solves
Your site says what you do but not why it matters
After a recorded discovery call, we outline each page and write headlines, body copy and calls to action in your voice. Up to eight pages and 3,000 words are covered.
Pages give visitors no clear next step
Each page gets a call to action matched to its purpose, such as booking, buying or enquiring. The outline agreed up front records the goal of every page.
Search titles and meta descriptions are missing or duplicated
We write an SEO title and meta description for every page. Search results can then show a clear, page-specific summary instead of whatever text happens to be first.
Copy drafts bounce around in emails and nobody knows the final version
Final copy arrives in Google Docs, ready to paste into your site. Both revision rounds happen in the same documents, so there is always one current version.
A good fit if
You are launching or refreshing a website and the words are the part holding everything up.
Your current copy talks about you rather than what customers need, and it shows in enquiries.
You know your business well but find it hard to explain simply in writing.
You need up to eight pages, such as home, about, services and contact, written in one consistent voice.
Not the right fit if
You need descriptions for many products in an online store. See Product Descriptions Pack.
You want regular blog articles rather than website pages. See Content Pack: 4 Articles.
You need the website designed and built as well as written. See WordPress Business Website, and add Page Copywriting there.
You only need a few pages written as part of a website build we are already doing. See the Page Copywriting add-on.
How it works
- We start with a recorded discovery call about your services, customers and what makes you different.
- We send a page outline showing what each page will say and in what order, for your approval.
- We write headlines, body copy and calls to action for each page, plus SEO titles and meta descriptions.
- You review the copy with two rounds of revisions, and every fact is checked with you.
- The final copy arrives in Google Docs, laid out page by page and ready to paste into your site.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Your services, your audience and what makes you different from competitors.
- Any existing copy, brochures, proposals or notes we can work from.
- Access by invite to your website or shared drive, if you want us to work from it.
- One person for the discovery call who also approves the final copy.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Order placed. Your notes, existing copy and call availability are due within 72 hours.
Week 1
Discovery call and page outline sent for approval.
Weeks 1–2
Copy written for every page, with SEO titles and meta descriptions.
Week 2
Two rounds of revisions based on your feedback.
Go-live
Final copy delivered in Google Docs, ready to paste in.
After delivery
14 days of support for small questions while you publish.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $2,275 |
What you receive at handover
- A recorded discovery call and a page outline
- Copy for up to 8 pages, up to 3,000 words
- An SEO title and meta description for each page
- Two rounds of revisions
- Final copy in Google Docs, ready to paste in (designing or building pages is not included)
- A post-delivery support period
Expected benefits and how to measure them
- Can help visitors understand your offer faster
- Helps more readers take the next step you want
- Gives search engines clearer titles and descriptions to show
- Page conversion rate
- Compare enquiries or sales per visit on rewritten pages for the eight weeks before and after the new copy goes live.
- Search click-through rate
- Compare click-through rate for the rewritten pages in Search Console before and after.
- Engagement time
- Check average engagement time on each rewritten page in Google Analytics.
Before you start: Export traffic, conversions and click-through rate for the pages being rewritten before the new copy goes live.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
There are no running costs. The copy is delivered in Google Docs, and you can paste it into any website platform without buying extra tools.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
This is a one-time writing project, so there is nothing to keep running. The copy is yours to use, edit and reuse anywhere. If you later add pages or need more words, the Page Copywriting add-on or another order can follow the same voice.
How this compares
| Do it yourself | Hire a traditional agency | Upmark Labs | |
|---|---|---|---|
| Cost | Your own time, often weeks of it | A project fee after a proposal | One fixed price shown before you buy |
| Scope | Unclear until you finish | Agreed in a proposal | Up to eight pages and 3,000 words |
| Voice | Your own, if you have time to polish it | Depends on the writer | Built from a discovery call about your business |
| SEO basics | Often forgotten | Sometimes extra | SEO titles and meta descriptions included |
Questions about this product
How do you learn enough about my business to write the copy?
Through a recorded discovery call and the material you send. On the call we ask about your services, customers, common objections and what makes you different. We also read your existing copy, brochures or proposals. The page outline then shows our understanding before writing starts, so misunderstandings are caught early.
What counts as a page in Website Copywriting?
One web page with its own purpose, such as home, about, a service page or contact. Up to eight pages are included, with up to 3,000 words across them. Short pages leave more words for longer ones. If you need more, the Page Copywriting add-on covers extra pages in the same voice.
Will the new copy improve my search rankings?
It can help, but it cannot guarantee rankings. We write clearly around what customers search for and include SEO titles and meta descriptions for each page. Rankings also depend on your site's technical health, links and competition. If search is your main goal, SEO Audit and Roadmap or Growth SEO cover the wider work.
Do you upload the copy to my website?
No. The copy is delivered in Google Docs, laid out page by page, so you or your developer can paste it in. Designing or building the pages is not included. If we are also building your website, the copy can be placed during the build instead.
What if I do not like the first draft?
That is what the two revision rounds are for. Tell us what feels wrong, even if it is just a sense that it does not sound like you, and we rework it. Most changes come from details only you know. If the direction needs to change completely, we talk it through before rewriting.
What happens after the website copy is delivered?
The copy is yours to publish, edit and reuse. You get 14 days of support for small questions while you put it live, such as trimming a heading to fit a design. Further rewrites or new pages after that are quoted through a Change Quote or ordered as Page Copywriting.
Guides on this topic
All guides Find the right words for your website
Order Website Copywriting for up to eight pages of clear copy in your voice, with SEO titles and two rounds of revisions.
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