Websites, Stores and Search
Generative engine optimization: how to get cited by AI search
What generative engine optimization really is, what the research shows, and a step-by-step plan to get your pages cited by AI search.
Content Writing
Topical Authority Content Hub
One subject covered in depth on your site, from a pillar page down to eight linked articles built on your experts' own knowledge.
Scattered blog posts rarely make a business the obvious source on anything. Topical Authority Content Hub covers one subject your buyers search, in depth and in one go. We map the topic, gather your expert's views through a written questionnaire, then write a pillar page of about 3,000 words and 8 supporting articles of about 1,500 words. Everything is linked, given schema and published.
- One pillar page and eight linked supporting articles
- Built on written answers from your own expert
- Answer-first sections, FAQs and schema for search and AI assistants
$4,775
25–35 working days
What it is
Topical Authority Content Hub is a one-time content project that covers one topic in depth. We map the topic from keyword research and buyer questions, send your expert a written questionnaire, then write and publish a pillar page of about 3,000 words and 8 linked articles of about 1,500 words, each with answer-first summaries, FAQs and schema.
Why businesses buy it
Search engines and AI assistants tend to trust sites that cover a subject thoroughly and consistently. A few unrelated posts rarely do that. This hub covers one topic properly, with a pillar page that answers the big question and eight articles that go deeper. Your expert's written answers give each piece experience generic writers cannot fake. Every piece is fact-checked against that input and edited before publishing. The pieces link to each other and to your service pages. No one can promise rankings or citations, so we focus on depth and accuracy.
Problems this solves
Your blog covers many topics but none in real depth
The hub covers one topic fully, with a pillar page and 8 articles mapped from keyword research and buyer questions.
Articles read like everyone else's because they lack real expertise
Your expert's written answers shape every piece. Each one is fact-checked against that input and edited before publishing.
Related posts sit apart with few links between them
Internal links join the pillar, the articles and your service pages. Article and FAQ schema helps search engines read the structure.
Answers are buried too deep for searchers and AI assistants to find
Every piece opens with an answer-first summary and closes with FAQs. Readers and AI tools can find the direct answer quickly.
A good fit if
You are a B2B, SaaS or professional firm that wants to be the source people and AI assistants cite on one topic.
Someone on your team knows the subject well and can answer a written questionnaire about it.
You can name the topic and the services it should lead readers toward.
You would rather publish one complete set of linked content than add a post now and then.
Not the right fit if
You want new articles every month rather than one complete hub. See Content Pack: 4 Articles or Content Pack: 8 Articles.
You only want a plan and article briefs for your own writers. See Content Strategy Plan.
You do not know which topic to own yet. See Competitor SEO Gap Analysis, or the Content Authority Bundle that includes it.
Your existing articles are out of date and need updating, not replacing. See Content Refresh.
You need backlinks to the hub. See Link Building.
How it works
- At intake you name the topic and the services it should support, share CMS access and name the expert who will answer our questionnaire.
- We map the topic cluster from keyword research and real buyer questions, then agree the pillar and 8 article titles with you.
- Your expert answers a written questionnaire, with follow-up questions by email, and we gather any data, examples or case notes you are happy for us to cite.
- We write the pillar page and 8 articles with answer-first summaries and FAQs, fact-check them against your expert's input and edit each one.
- You review every piece, with two revision rounds, before we add internal links, Article and FAQ schema and images, publish and request indexing.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- CMS access by invite, or a key you control.
- The topic and the services it should support.
- One expert to answer a written questionnaire.
- Any data, examples or case notes we may cite.
- One person who approves each piece.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Order placed. Topic, CMS access and your expert's availability are due within 72 hours.
Week 1
Topic and keyword map agreed, and the expert questionnaire answered.
Weeks 2–4
Pillar page and 8 articles written, fact-checked and edited.
Weeks 4–5
Your review of every piece, with two revision rounds.
Week 5
Internal links, schema and images added, then the hub is published and indexing requested.
After launch
14 days of post-launch support, plus the content map and a short written handover report.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 25–35 working days | $4,775 |
What you receive at handover
- A topic and keyword map for one cluster
- Written questionnaire answers from your expert, with follow-up by email
- A pillar page of about 3,000 words and 8 articles of about 1,500 words, published
- Internal links, Article and FAQ schema and indexing requests
- A content map and a short written handover report
- 14 days of post-launch support
Expected benefits and how to measure them
- Gives your site complete, linked coverage of one subject
- Turns your expert's knowledge into content you own
- Gives sales a set of pages to share with buyers
- Hub impressions
- Filter Search Console by the hub pages and track impressions and clicks each month.
- Topic queries
- Count the search queries related to the topic that show your pages in Search Console.
- Visits to service pages
- Track clicks from hub pages to your service pages in analytics.
Before you start: Export Search Console queries and clicks for the topic and note current visits to the related service pages before the hub goes live.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
There are no running costs. The hub is published on your existing website, and the free stock images we use carry no fees.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
This is a one-time project, so there is no ongoing fee. The content map shows how the pieces fit together, so new articles on the topic can link into the hub. Facts and examples age, so reviewing the hub once or twice a year keeps it accurate. Content Refresh can update pieces later, and the Content Packs can keep adding articles each month.
How this compares
| Do it yourself | Hire a traditional agency | Upmark Labs | |
|---|---|---|---|
| Depth | AI drafts on loosely related keywords | Posts written one at a time | One topic covered by a pillar page and 8 linked articles |
| Expertise | General web knowledge | Writer research, sometimes a client call | Written answers from your own expert |
| Accuracy | You check every claim yourself | Edited, fact checks vary | Fact-checked against your expert's input and edited before publishing |
| Structure | Links added if you remember | Depends on the brief | Internal links, Article and FAQ schema and answer-first summaries throughout |
Questions about this product
What is a pillar page in a topical authority content hub?
A pillar page is the main guide to a topic, here about 3,000 words. It answers the broad question and links out to 8 supporting articles of about 1,500 words, each covering one narrower question in depth. Those articles link back to the pillar and to each other. Together they show readers and search engines that you cover the subject fully.
Why does the content hub need input from our own expert?
Because real experience is what makes the content worth citing. A written questionnaire, with follow-up questions by email, gives us your expert's views, examples and the questions customers actually ask. We build the hub around that and fact-check every piece against it. Generic research alone produces content that reads like everyone else's, which gives readers and AI assistants little reason to trust it.
Can one content hub cover two different topics?
No. One hub covers one topic cluster: a pillar page and 8 supporting articles. Spreading 9 pieces across two subjects would make both too thin to be useful. If you want a second topic, order a second hub, or add a note at checkout for a written Change Quote covering the extra work.
Will a topical authority hub make AI assistants cite our company?
No one can promise that. AI assistants and search engines decide what to cite and rank. The hub is built to give them clear reasons: answer-first summaries, FAQs, schema, consistent internal links and real expertise from your team. Whether it then gets cited depends on competition, your site's history and how those systems change.
Should I choose the content hub or Content Pack: 8 Articles?
Choose the hub if you want one topic covered completely, quickly and in one project, built on your expert's input. Choose Content Pack: 8 Articles if you want a steady flow of new articles every month across your plan. Some firms start with the hub to own one subject, then add a monthly pack to keep publishing.
Who owns the pillar page and articles once they are published?
You do, in full. The pillar page, the 8 articles, the content map and your expert's answers are yours. They are published on your own CMS, and you can edit, reuse or republish them as you wish. You can remove our CMS access once the 14 days of post-launch support end.
Are images and graphics included in the content hub?
Images, yes; custom graphics, no. We add images you supply or free stock images to each piece. Original photography, custom illustrations, diagrams and charts are outside this project. If the topic needs custom graphics, add a note at checkout and we send a written Change Quote.
What happens after the content hub goes live?
You get 14 days of post-launch support, the content map and a short written handover report. After that the hub is yours to maintain. New articles on the topic should link into it, and facts should be reviewed from time to time. Content Refresh, Link Building or a monthly Content Pack can help, but none is required.
Guides on this topic
All guides Become the obvious source on your topic
Order the Topical Authority Content Hub for a pillar page and 8 linked articles built from your expert's input, fact-checked, given schema and published for you.
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