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Paid Ads
TikTok Ads Launch
Your first TikTok campaign live, tracked and running four ads cut from footage you already have.
TikTok can put your product in front of a large audience, but only if the ads look native and the tracking works. TikTok Ads Launch sets up your first campaign. We install and test the pixel, build two audiences and one campaign, and edit four ads from your own footage with captions and text. You approve them before launch, and the account stays yours.
- Four ads edited from your own footage
- Pixel installed and events tested before launch
- Two audiences and one campaign built for your buyers
$975
10–20 working days
What it is
TikTok Ads Launch is a one-time setup of your first TikTok ad campaign. We set up or review TikTok Ads Manager, install the pixel and test its events, build two audiences and one campaign, and edit four ads from your own footage with captions and on-screen text. You get a launch report.
Why businesses buy it
TikTok rewards short, honest video, and many brands already have usable clips sitting on a phone. The hard part is turning them into ads and setting up an account that tracks what happens next. Without tested pixel events, you cannot tell whether a sale came from TikTok at all. This launch handles the setup and the editing together, using footage you already own. You stay in control of the account and the budget. Results depend on your product, footage and TikTok itself, and we say so upfront.
Problems this solves
You have good footage but no idea how to make TikTok ads
We edit four ads from your own footage, adding captions and on-screen text in a style suited to TikTok. No new filming is needed on your side.
TikTok sales cannot be traced without a working pixel
We install the TikTok pixel on your website and test its events before launch. Purchases or leads from the campaign can then be recorded in Ads Manager.
You are starting on a new ad platform with no audience plan
We build two audiences and one campaign in TikTok Ads Manager. You start with a clear structure and a launch report explaining what to watch.
Your TikTok presence is not set up for advertising yet
We set up TikTok Ads Manager, or review an account you already have. Settings and tracking are then in place before your first ad spend goes out.
A good fit if
You sell to consumers who spend time on TikTok, and you have a product or offer that shows well on video.
You have raw video footage, even phone clips, of your product, your team or customers using it.
You want the pixel and events tested properly, so you can see what the budget brings in.
You run a Shopify, WooCommerce or other website where we can add the TikTok pixel.
Not the right fit if
You have no footage and no way to film. TikTok ads need real video, so start with Ads Launch on Google or Meta.
You want regular organic TikTok videos rather than paid ads. See Short-Form Video Pack.
You want new ad designs every month across several platforms. See Ad Creative Pack.
You want creators or influencers to make content for you. That is outside this launch; ask for a Change Quote.
How it works
- You invite us to TikTok Ads Manager and your website or Tag Manager, and send your raw footage, offer, audience and budget.
- We install the TikTok pixel and set up the events that matter, such as purchases, sign-ups or enquiries.
- We build two audiences around your buyers and one campaign with budget and schedule.
- We edit four ads from your footage, adding captions and on-screen text, and send them for your approval.
- Pixel events are tested, then the campaign launches once you approve it.
- You get a launch report on what to watch, plus post-launch support for questions.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Admin access to TikTok Ads Manager by invite, or approval to create the account in your name.
- Website or Google Tag Manager access by invite, so we can add the pixel.
- Your raw video footage, shared through a folder you control.
- Your offer, your audience and your monthly ad budget.
- One person who approves the ads before launch.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Order placed. Access, footage and offer details are due within 72 hours.
Week 1
Ads Manager set up or reviewed, pixel installed.
Week 1
Pixel events set up and two audiences built.
Weeks 1–2
Four ads edited from your footage and sent for approval.
Week 2
One revision round, events tested, campaign launched with a launch report.
After launch
14 days of support for questions about the campaign.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $975 |
What you receive at handover
- A TikTok Ads Manager account set up or reviewed
- The TikTok pixel installed and its events tested
- Two audiences and one campaign built
- Four ads edited from your footage, with captions and on-screen text
- A launch report
- A post-launch support period (ad approval is decided by TikTok)
Expected benefits and how to measure them
- Can reach new buyers on TikTok using footage you already have
- Helps you see which ads lead to purchases or sign-ups
- Gives you a clean account to keep running or hand on
- Cost per purchase or lead
- Read it in TikTok Ads Manager after the first full month.
- Video view rate
- Compare two-second and six-second view rates across the four ads in Ads Manager.
- Click-through rate
- Compare clicks per impression for each ad to see which hook works.
Before you start: Note your current monthly sales or leads and any existing TikTok traffic to your site.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
Your ad budget is the running cost, paid directly to TikTok from your own account. TikTok sets a minimum daily budget for campaigns, and we never handle your ad spend.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
This is a one-time setup, so the campaign, audiences, edited ads and launch report are yours from launch day. You have 14 days to send questions after launch. TikTok ads tire quickly, so plan for fresh edits. Ad Creative Pack can supply new designs each month, and ongoing management can be quoted separately.
How this compares
| Do it yourself | Hire a traditional agency | Upmark Labs | |
|---|---|---|---|
| Video | Edited in an app on your phone | Often pushes new filming at extra cost | Four ads edited from footage you already have |
| Tracking | Pixel added, events rarely tested | Depends on the brief | Pixel events tested before launch |
| Targeting | Broad defaults | Agreed during discovery | Two audiences built around your buyers |
| Ownership | Yours | Sometimes run from the agency's account | Your ad account, with spend paid by you to TikTok |
Questions about this product
What footage do I need for TikTok ads?
Raw clips of your product, your team, your space or customers using what you sell. Phone footage filmed vertically works well. A few minutes of varied clips is usually enough for four ads. We edit, trim and add captions and on-screen text. Filming and new video production are not included in this package.
Can you create TikTok ads without any video from us?
No. This package edits ads from your own footage. TikTok rewards real, native-looking video, and footage of your actual product tends to work better than stock clips. If you have no footage yet, film a few short phone clips first, or start with Ads Launch on Google or Meta.
Is TikTok ad spend part of the launch price?
No. All ad spend is paid directly to TikTok from your own account. Our price covers setup, the pixel, two audiences, one campaign and four edited ads. TikTok has its own minimum daily budget per campaign, and we help you set a budget that fits your goals before launch.
Will TikTok ads make my product go viral?
No one can promise that. Reach, views and sales depend on your product, your footage, your offer and TikTok's own systems, which change often. We commit to a properly tracked campaign, sensible audiences and four ads edited for the platform, then report what the first results show.
Does the TikTok pixel work with Shopify and WooCommerce?
Yes. We can add the TikTok pixel to Shopify, WooCommerce and most other websites, either directly or through Google Tag Manager. We then test the events that matter to you, such as purchases or sign-ups, so the numbers in Ads Manager reflect what actually happens on your site.
What if TikTok rejects an ad during review?
We adjust and resubmit it. TikTok decides which ads are approved, and its rules on claims, music and some product types are strict. If an ad is held back, we read the reason, change the edit or wording to meet the rules, and send it for review again during the support period.
Guides on this topic
All guides Turn your footage into TikTok ads
Order TikTok Ads Launch for a tested pixel, two audiences and four ads edited from the clips you already have.
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