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Paid Ads
Ads Account Audit
A clear view of where your ad budget goes, and a ranked list of the fixes worth making first.
Ad platforms make it easy to spend and hard to see where the money went. Ads Account Audit gives you an outside view of one Google Ads or Meta Ads account. We check tracking, structure, targeting and ads, then show you the spend that brought nothing back. You get a fix list ranked by impact and effort, and a written walkthrough that explains it.
- A waste report on search terms, audiences and placements
- Tracking, structure, targeting and ads checked in one review
- Fixes ranked by impact and effort, explained in writing
$625
5–15 working days
What it is
Ads Account Audit is a one-time review of one Google Ads or Meta Ads account. We check structure, settings, conversion tracking, targeting, ads and landing pages across up to 12 months of data. You get a waste report, a fix list ranked by impact and effort, and a written walkthrough of the findings.
Why businesses buy it
Most ad accounts build up waste quietly. Broad search terms, old audiences and broken tracking keep spending while nobody looks closely. The platforms' own suggestions rarely help, because they tend to recommend spending more. An independent audit works from read-only access and your real data, so nothing changes without your say. Every finding is checked against the account before it goes in the report. You end up knowing what to fix first, whether you make the changes yourself or hand them over.
Problems this solves
Ad money goes out every month with unclear return
We review up to 12 months of data in one Google Ads or Meta Ads account. A waste report shows spend on search terms, audiences and placements that did not convert.
Conversion tracking may be counting the wrong things
We check conversion tracking against your Google Analytics data, using read-only access. You learn whether the figures behind your bidding and budget decisions are accurate.
Account structure grew messy as campaigns piled up
We review structure and settings across the whole account. The prioritized fix list ranks each problem by impact and effort, so the biggest issues can be tackled first.
Ads send clicks to landing pages that do not match
The ads and landing page review checks whether each ad's message carries through to the page it links to. Mismatches are listed in the fix list.
A good fit if
You already spend on Google Ads or Meta Ads and are not sure which part of the budget is working.
Your results have slipped and you want an outside view before changing settings or agencies.
You suspect conversion tracking is wrong, so the numbers in the account may not match real sales or leads.
Your team or freelancer can make changes but needs a clear, ranked list of what to do first.
Not the right fit if
You have never run ads and need an account, tracking and campaigns built. See Ads Launch.
You want someone to make the changes every week, not just a list. See Ads Management.
Your main concern is that analytics and conversion data are wrong across the whole site. See Tracking and Analytics Setup.
You want an AI tool that keeps analyzing campaigns for your own team. See AI Campaign Analysis.
How it works
- You invite us with read access to the ad account and viewer access to Google Analytics, and share your goals and budget.
- We review account structure and settings, then check that conversion tracking records what it should.
- We go through search terms, audiences and placements to find spend that brought no results.
- We review your ads and the landing pages they send people to, against your offer and goals.
- Every finding is checked against account data and ranked by impact and effort in a fix list.
- We send a written walkthrough of the findings, then answer follow-up questions by email.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Read access to your Google Ads or Meta Ads account, added by invite.
- Viewer access to Google Analytics, added by invite.
- Your goals, your main offer and your monthly ad budget.
- Any past ad reports you have, if they help explain earlier changes.
- One person to read the findings and send any follow-up questions.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Order placed. Read access, goals and budget are due within 72 hours.
Week 1
Access checked, account structure and settings reviewed.
Week 1
Conversion tracking checked against analytics data.
Week 1
Waste review of search terms, audiences and placements.
Week 1
Ads and landing pages reviewed, fix list ranked and delivered with a written walkthrough.
After delivery
14 days of follow-up questions about the findings.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 5–15 working days | $625 |
What you receive at handover
- An account structure and settings review
- A conversion tracking check
- A waste report on search terms, audiences and placements
- An ads and landing page review
- A prioritized fix list (recommendations; making the fixes is not included)
- A written walkthrough of the findings and a follow-up period
Expected benefits and how to measure them
- Shows where ad budget may be leaking and why
- Helps you trust, or correct, the numbers you make decisions on
- Gives a ranked plan for you or any manager to act on
- Wasted spend
- Compare spend on non-converting terms or audiences in the waste report with the same figure a month after fixes.
- Cost per conversion
- Compare it in the ad platform for the month before fixes and the month after.
- Tracking match
- Compare platform conversions with real leads or orders in your records once tracking is corrected.
Before you start: Note your monthly spend, conversions and cost per conversion, and how many real leads or sales you logged in the same months.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
There are no running costs. The audit uses read-only access to your existing accounts and needs no new tools. Any fixes you later make, and your ad spend, stay your own choice.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
This is a one-time audit, so there is nothing to keep running. The report, fix list and written walkthrough are yours, and you have 14 days to send follow-up questions. If you want the fixes made and the account looked after each week, Ads Management picks up from here.
How this compares
| Do it yourself | Hire a traditional agency | Upmark Labs | |
|---|---|---|---|
| Viewpoint | The platform's own recommendations, which often suggest spending more | A review that may lead into a retainer pitch | An independent review with no ongoing commitment |
| Waste | You dig through search terms and placements yourself | Depth varies | A waste report on search terms, audiences and placements |
| Priorities | A long list of suggestions in no order | Agreed in a presentation | Every fix ranked by impact and effort |
| Access | Full access, since it is your account | Often asks for admin access | Read-only access, removable at any time |
Questions about this product
Does the Ads Account Audit cover Google Ads and Meta Ads together?
No. The audit covers one account on one platform, either Google Ads or Meta Ads. If you run both, choose the account with the larger budget or the bigger worry first. For a second account, add a note at checkout and we will send a written Change Quote before any extra work starts.
Will you change anything in my ad account during the audit?
No. We only ask for read access, so we cannot change campaigns, budgets or ads. Every finding goes into the report and fix list instead. You stay in full control and can remove our access the moment the audit is delivered, or keep it while you ask follow-up questions.
How far back does the ad account review look?
Up to the last 12 months of data in the account. That is usually enough to see seasonal patterns, past changes and where spend has gone over time. If your account is newer, we review whatever history exists. Accounts with very little spend may give fewer firm conclusions, and we say so plainly.
Can the audit promise I will save money on ads?
No. We cannot guarantee savings or sales, because results depend on your market, offer, website and the platforms themselves. What the audit gives you is a clear list of spend that brought no results and the fixes most likely to help, ranked so you can act on the important ones first.
Who makes the fixes after the PPC audit?
You choose. The fix list is written so your own team or freelancer can follow it, with the reason for each change. If you would rather we make the changes and keep the account in shape, Ads Management covers weekly care. Specific one-off fixes can also be quoted through a Change Quote.
What is in the written walkthrough of the ad audit?
It takes you through the waste report and the top fixes in plain language, with the reasoning behind each one. Anyone on your team can read it, so people who were not involved can catch up. After delivery you have 14 days to send further questions by email about anything in the findings.
Guides on this topic
All guides See where your ad budget really goes
Order the Ads Account Audit for an independent look at one Google Ads or Meta Ads account, a waste report and a ranked list of fixes.
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