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Paid Ads
LinkedIn Ads Launch
Your first LinkedIn campaign live and tracked, reaching the job titles and companies you actually sell to.
LinkedIn is where many business buyers spend their working hours, but its ad tools are easy to get wrong. LinkedIn Ads Launch sets up your first campaign properly. We install and test the Insight Tag, build two audiences by job title, industry or company, and write and design four ads. You approve everything before it goes live, and the account stays yours.
- Insight Tag installed and conversion tracking tested
- Two audiences built around your ideal buyer
- Four ads written and designed in your brand
$975
10–20 working days
What it is
LinkedIn Ads Launch is a one-time setup of your first LinkedIn ad campaign. We set up or review Campaign Manager, install the Insight Tag, test conversion tracking, build two audiences by job title, industry or company, and write and design four ads. You get a launch report and post-launch support.
Why businesses buy it
LinkedIn ads can reach decision makers no other platform targets as precisely. They also cost more per click, so a weak setup wastes money quickly. Common mistakes include audiences that are too broad, missing tracking and ads that read like a brochure. This launch covers the parts that matter most: tracking you can trust, audiences built from your real buyer and four ads written for your offer. You keep the account and the data. Results still depend on your offer, budget and LinkedIn itself.
Problems this solves
Your buyers hold specific job titles that broad ads miss
We build two LinkedIn audiences by job title, industry or company. Your campaign reaches the decision makers you sell to rather than a broad crowd.
LinkedIn leads cannot be traced back to any campaign
We install the Insight Tag on your website and set up conversion tracking. Both are tested before launch, so leads can be traced back to the campaign.
Campaign Manager is confusing and easy to set up wrong
We set up or review your Campaign Manager account before building anything. Settings are configured on purpose, and the launch report explains what was done.
B2B ads look generic and get scrolled past in the feed
We write and design four ads aimed at your two audiences. Several versions let you see which message works best once the campaign is running.
A good fit if
You sell to other businesses and your buyers can be described by job title, industry or company size.
You have a clear offer for decision makers, such as a demo, a consultation or a useful guide.
You have never run LinkedIn ads, or tried once without tracking and could not tell what worked.
You can share your logo, photos and a monthly budget, and name one person to approve the ads.
Not the right fit if
You want ads on Google or Meta rather than LinkedIn. See Ads Launch.
You want to build a personal presence on LinkedIn through posts, not paid ads. See LinkedIn Founder Growth.
Your campaign already runs and needs weekly care. Add a note at checkout for a Change Quote, because ongoing LinkedIn management is quoted separately.
You have no page to send people to. Add the Campaign Landing Page add-on alongside this launch.
How it works
- You invite us to Campaign Manager, your LinkedIn Page and your website or Tag Manager, and share your offer, ideal buyer and budget.
- We install the LinkedIn Insight Tag on your website and set up conversion tracking for the action that matters to you.
- We build two audiences from job titles, industries, seniority or company lists that match your ideal buyer.
- We write and design four ads in your brand and build one campaign with budget and schedule, for your approval.
- Tracking and conversions are tested, then the campaign launches once you approve it.
- You get a launch report on what to watch, plus post-launch support for questions.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Admin access to LinkedIn Campaign Manager and your LinkedIn Page by invite, or approval to create the ad account in your name.
- Website or Google Tag Manager access by invite, so we can add the Insight Tag.
- Your offer, a description of your ideal buyer and your monthly ad budget.
- Your logo and any photos you want used in the ads.
- One person who approves the ads before launch.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Order placed. Access, offer and buyer details are due within 72 hours.
Week 1
Campaign Manager set up or reviewed, Insight Tag installed.
Week 1
Conversion tracking set up and two audiences built.
Weeks 1–2
Four ads written and designed, campaign built and sent for approval.
Week 2
One revision round, tracking tested, launch and launch report.
After launch
14 days of support for questions about the campaign.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $975 |
What you receive at handover
- A Campaign Manager account set up or reviewed
- The Insight Tag installed on your website, with conversion tracking tested
- Two audiences and one campaign built
- Four ads written and designed
- A launch report
- A post-launch support period (ad approval is decided by LinkedIn)
Expected benefits and how to measure them
- Can put your message in front of the exact roles you sell to
- Helps you link LinkedIn spend to real leads
- Gives you a tested starting point for later campaigns
- Cost per lead
- Read it in Campaign Manager after the first full month.
- Click-through rate by ad
- Compare the four ads in Campaign Manager to see which message performs best.
- Lead quality
- Tag LinkedIn leads in your CRM and track how many become qualified opportunities.
Before you start: Note how many qualified B2B leads you get each month today and where they come from.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
Your ad budget is the running cost, paid directly to LinkedIn from your own account. LinkedIn sets the cost of each click or impression through its auction, and we never handle your ad spend.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
This is a one-time setup, so the campaign, audiences, ads and launch report are yours from launch day. You get 14 days of support for questions after launch. LinkedIn campaigns usually need new ads and audience changes over time. If you want help with that, ask an expert or ask for a Change Quote.
How this compares
| Do it yourself | Hire a traditional agency | Upmark Labs | |
|---|---|---|---|
| Targeting | Broad audiences picked from the menu | Agreed during a discovery phase | Two audiences built from your ideal buyer's titles, industries or companies |
| Tracking | Insight Tag often missing or untested | Depends on the brief | Insight Tag installed and conversions tested before launch |
| Ads | Written and designed between other jobs | Creative often priced separately | Four ads written and designed in your brand |
| Ownership | Yours | Sometimes run from the agency's account | Your ad account, with spend paid by you to LinkedIn |
Questions about this product
Who can LinkedIn ads reach for a B2B company?
People described by their work details. LinkedIn lets you target by job title, function, seniority, industry, company size and named companies. We build two audiences from your ideal buyer description, so the ads reach decision makers rather than everyone in a region. Reach still depends on how large and active that audience is on LinkedIn.
Is LinkedIn ad spend included in the launch price?
No. All ad spend is paid directly to LinkedIn from your own account. Our price covers the setup, tracking, audiences and four ads. LinkedIn clicks often cost more than on other platforms, so we talk through a realistic budget for your audience size before the campaign launches.
Can you guarantee leads from LinkedIn ads?
No. Nobody can honestly guarantee leads, because results depend on your offer, audience, budget and LinkedIn's own auction. What we commit to is a campaign built for the right people, four ads written for your offer, and tracking tested so you can see what the budget brings in from the start.
What kind of ads do you create for the LinkedIn campaign?
Four single-image ads, written and designed in your brand using your logo and photos. Each has its own headline and text, so you can see which message lands best. Video ads are not included. If you want video, add a note at checkout and we will send a written Change Quote.
Do I need a LinkedIn Page before ordering?
Yes. LinkedIn ads run from a company Page, so you need one before launch. If you do not have a Campaign Manager ad account yet, we can create it in your name once you approve. You add us as a user by invite, and you can remove our access whenever you like.
What happens if LinkedIn rejects one of the ads?
We fix and resubmit it. Ad approval is decided by LinkedIn, not by us. If an ad is rejected, we read the reason, change the wording or image to meet LinkedIn's rules and send it back for review. Within the support period, this costs you nothing extra, but we cannot promise any ad will be approved.
Guides on this topic
All guides Reach the people who sign off on deals
Order LinkedIn Ads Launch for tested Insight Tag tracking, two audiences built from your ideal buyer and four ads ready for approval.
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