Websites, Stores and Search
Generative engine optimization: how to get cited by AI search
What generative engine optimization really is, what the research shows, and a step-by-step plan to get your pages cited by AI search.
Paid Ads
Shopping Ads Launch
Your products showing in Google Shopping, with a clean feed, one campaign and purchase tracking you can trust.
Google Shopping can put your products, prices and photos in front of people searching to buy. Getting there means Merchant Center, a clean product feed, the right campaign and tracking that actually records sales. Shopping Ads Launch handles all of it for up to 500 products from your Shopify or WooCommerce store. Tracking is tested with a live purchase before anything goes live.
- Merchant Center and a product feed built from your store
- One Shopping or Performance Max campaign around your priority products
- Purchase tracking tested with a live order before launch
$1,125
10–20 working days
What it is
Shopping Ads Launch is a one-time setup that gets your store ready to sell through Google Shopping. We set up or review Merchant Center, build a product feed for up to 500 products, fix feed issues, build one Shopping or Performance Max campaign and test purchase tracking with a live order.
Why businesses buy it
Many stores give up on Google Shopping at the feed stage. Merchant Center warnings are hard to read, and products get held back for reasons that seem small. Others launch a campaign with tracking that never records a sale, so they cannot tell what the budget is doing. This package does the setup in the right order: account, feed, campaign, then tracking tested with a real purchase. You keep everything in your own accounts. Approval and results still depend on Google and your market, so we report honestly on what we could fix.
Problems this solves
Your products are missing from Google Shopping results
We set up or review Merchant Center, then build a product feed for up to 500 products. It connects to your Shopify or WooCommerce store, though product approval remains Google's decision.
Feed errors and warnings keep products from running
We fix feed issues and give you a report of the errors and warnings found. The feed is checked again before launch, so the campaign starts on clean data.
Shopping ads run without showing which ones make sales
Purchase conversion tracking is set up through Google Tag Manager and tested with a live purchase before launch. Sales from the campaign are recorded from the first order.
Choosing between Shopping and Performance Max feels like guesswork
We build one Shopping or Performance Max campaign suited to your store. The launch report explains the setup and which numbers to watch in the first weeks.
A good fit if
You run a Shopify or WooCommerce store and want your products to appear in Google Shopping results.
You have up to 500 products with clear prices, good images and shipping rates already set.
You tried Merchant Center before and got stuck on feed errors or warnings you did not understand.
You want purchase tracking tested properly before you put a budget behind Shopping ads.
Not the right fit if
You want search or social ads for a service business rather than product listings. See Ads Launch.
Your Shopping campaign already runs and you want it looked after every week. See Ads Management.
You only want free product listings in Google, with no paid campaign. The Google Merchant Center Feed add-on covers that alongside a store build or Ecommerce SEO.
You want to know what is wrong with an existing ad account before changing anything. See Ads Account Audit.
How it works
- You invite us to Google Ads, Merchant Center and your store, and share your budget and priority products.
- We set up or review Merchant Center, link it to Google Ads and confirm your shipping, returns and tax settings.
- We build the product feed from your store for up to 500 products and fix the errors and warnings we can.
- We build one Shopping or Performance Max campaign around your priority products and budget, for your approval.
- We install purchase tracking and test it with a live purchase, then launch once you approve the campaign.
- You get a launch report with what to watch, followed by post-launch support for your questions.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Admin access to Google Ads and Merchant Center by invite, or approval to create them in your name.
- Staff or admin access to your Shopify or WooCommerce store by invite.
- Your shipping rates, return policy and tax settings.
- Your monthly ad budget and the products you most want to promote.
- One person who approves the campaign before launch.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Order placed. Access, shipping and tax details are due within 72 hours.
Week 1
Merchant Center set up or reviewed and linked to Google Ads.
Weeks 1–2
Product feed built from your store and feed issues worked through.
Week 2
Campaign built and purchase tracking installed and tested.
Week 2
Your approval, launch and the launch report.
After launch
14 days of support for questions about the feed and campaign.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $1,125 |
What you receive at handover
- A Merchant Center account set up or reviewed
- A product feed for up to 500 products, connected to your store
- A feed issues and warnings report
- One Shopping or Performance Max campaign built
- Purchase conversion tracking set up and tested with a live order
- A launch report and a post-launch support period
Expected benefits and how to measure them
- Can put your products in front of shoppers searching on Google
- Helps you see which ad spend turns into sales
- Gives you a clean feed and campaign to build on later
- Return on ad spend
- Read conversion value divided by cost in Google Ads after the first full month.
- Approved products
- Track approved versus disapproved products in Merchant Center diagnostics.
- Shopping sales
- Compare sales from Google Shopping in your store analytics with total online sales each month.
Before you start: Note your monthly online sales and any existing Google traffic before launch. Record how many products you want listed.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
Your ad budget is the running cost, paid directly to Google from your own account. We never handle your ad spend. Merchant Center itself is free to use, and the setup work is charged once.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
This is a one-time setup, so the feed, campaign and launch report are yours from day one. For 14 days after launch you can send us questions. Shopping campaigns need regular care as products, prices and search terms change. If you would rather hand that over, Ads Management picks up from here each week.
How this compares
| Do it yourself | Hire a traditional agency | Upmark Labs | |
|---|---|---|---|
| Feed | You map product data yourself and chase errors alone | Often bundled into a larger retainer | Built from your store for up to 500 products, with issues reported |
| Tracking | Installed from a guide, rarely tested | Depends on who sets it up | Tested with a live purchase before launch |
| Campaign | Default settings and guesswork | Agreed in a proposal | One Shopping or Performance Max campaign built around your priority products |
| Ownership | Yours | Sometimes held in the agency's own account | Your accounts, with ad spend paid by you to Google |
Questions about this product
Can you make sure Google approves all my products in Shopping ads?
No. Product approval is decided by Google, not by us. We build the feed carefully and fix the errors and warnings we can, then give you a feed issues report. Some products can still be held back for policy reasons, such as restricted items, missing details or website problems that need a change on your side.
Should I choose a Shopping campaign or Performance Max?
It depends on your products, budget and how much control you want. A standard Shopping campaign gives clearer control over products and bids. Performance Max can reach more of Google's placements but shows less detail. We recommend one based on your catalog and budget, explain why, and build it once you agree.
What if my store has more than 500 products?
The feed in this package covers up to 500 products. If your catalog is larger, we can build the feed around your 500 most important products, or you can add a note at checkout for a written Change Quote to cover the rest. Many stores start with best sellers and expand once the first campaign is running.
Which store platforms work with Shopping Ads Launch?
Shopify and WooCommerce. We connect the feed to your store so prices and stock stay in step with what customers see. If your store runs on another platform, add a note at checkout before ordering. We will confirm whether we can build the feed and send a written Change Quote if extra work is needed.
Is my Google ad budget part of the Shopping Ads Launch price?
No. All ad spend is paid directly to Google from your own account. Our price covers the setup work only. You choose the monthly budget, and we build the campaign around it. You can change or pause the budget at any time in Google Ads without asking us.
Will Shopping ads guarantee more sales for my store?
No. Nobody can honestly guarantee sales, because results depend on your prices, products, website, competition and Google's own systems. What we commit to is a clean feed, a properly built campaign and purchase tracking tested with a live order, so you can see what your budget brings in from day one.
Who looks after the Shopping campaign after launch?
You do, unless you hand it to us. You keep the launch report and get 14 days of support for questions. After that, you can manage the campaign yourself, or move to Ads Management for weekly bid, budget and search-term care. The account, feed and data stay in your name either way.
Guides on this topic
All guides Put your products in front of Google shoppers
Order Shopping Ads Launch for a clean Merchant Center feed, one well-built campaign and purchase tracking tested with a real order.
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