Website & Marketing Add-ons
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Website & Marketing Add-ons
Extra Email Flow
One more automated email flow, such as win-back or replenishment, written, built, tested and switched on.
The core flows cover new subscribers, carts and first orders. But some customers buy once and go quiet, and some products simply run out. Extra Email Flow adds one more automated flow to Email Flows Build, such as win-back, replenishment or sunset. We plan the timing, write and design up to three emails, test everything and switch it on.
- One extra automated flow of your choice
- Up to 3 emails written and designed in your brand
- Tested end to end before it goes live
$425
10–20 working days
What it is
Extra Email Flow is a one-time add-on for Email Flows Build. It adds one more automated flow of your choice, such as win-back, replenishment or sunset. We plan the triggers, write and design up to 3 emails in your brand, build the flow in your email platform, test it end to end and switch it on.
Why businesses buy it
Most online stores set up a welcome and an abandoned cart flow, then stop. Past customers who could buy again receive nothing until the next promotion. A win-back or replenishment flow speaks to them at the right moment, without anyone having to remember. Adding it while Email Flows Build is underway means it shares the same platform setup, brand and handoff, so nothing is built twice. How many customers respond is never guaranteed, but the flow keeps working quietly in the background.
Problems this solves
Past customers drift away and nobody reminds them to come back
You choose one more automated flow, such as win-back, replenishment or sunset. We plan the triggers and write up to 3 emails, so customers hear from you at a sensible moment.
Emails added in a hurry look different from your brand
Each email in the new flow is written and designed in your brand, then tested on desktop and mobile. It sits comfortably beside the flows you already have running.
Flows get drafted but never properly tested or switched on
We build the flow in your email platform, test it end to end and switch it on. A testing report shows what was checked, and the flow is covered in your written handover report.
A good fit if
You are buying Email Flows Build and want a fifth flow beyond the core four.
Customers buy once and drift away, and you want a win-back flow to bring them back.
You sell products that run out, such as skincare, coffee or supplements, and want replenishment reminders.
Your list has many inactive contacts, and a sunset flow would help keep it healthy.
Not the right fit if
You do not have Email Flows Build. This add-on is offered only with it; start there.
You want text messages as well as emails. See SMS Flows.
You want one-off promotional sends rather than automation. See Email Campaigns.
You are not sure which flows you need. See Email Program Audit first.
How it works
- You choose the flow and share any offers or discount rules that belong in it.
- We plan the trigger, timing and exit rules, so the right people enter and leave at the right point.
- We write and design up to 3 emails in your brand, with 2 rounds of revisions.
- We build the flow in your email platform and test every email on desktop and mobile, then test the whole flow end to end.
- The flow is switched on and included in your Email Flows Build testing report and written handover report.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Email platform access, shared with your Email Flows Build order, by invite or through a key you control.
- The offers and discount rules for this flow, if any.
- One person who approves the emails.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Add-on ordered with Email Flows Build. Offers and discount rules are due within 72 hours.
Week 1
Flow plan agreed: trigger, timing and exit rules.
Weeks 1–2
Up to 3 emails written and designed for your review.
Week 2
Your revisions, then the flow built in your platform.
Week 2
Every email and the full flow tested, then switched on.
Handoff
The extra flow covered in the written handover report and testing report.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $425 |
What you receive at handover
- A flow plan with its triggers
- Up to 3 emails written and designed in your brand
- One flow built and switched on in your email platform
- A testing report
- The flow covered in your written handover report
Expected benefits and how to measure them
- Can bring customers back without extra sending effort each week.
- Customers get timely emails based on what they actually do.
- Flow conversions
- Check orders or revenue attributed to the new flow in your email platform's flow report each month.
- Open and click rates
- Compare the new flow's figures with your existing flows in the same platform report.
- Returning customers or repeat orders
- Compare your store's repeat-order figures for three months before launch with the three months after.
Before you start: Before launch, note your repeat-purchase or returning-customer figures. Record what your existing flows bring in each month.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
There are no running costs beyond your email platform plan. The flow runs inside the platform you already use. Some platforms charge by contacts or sends, so a busy flow may count towards your plan's limits.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
Once it is live, the extra flow runs on its own alongside your other flows. It is covered by Email Flows Build's post-launch support. If you choose the optional Upmark maintenance after that support ends, the extra flow is looked after with the rest: monitoring, fixes, updates when your platform or store changes, a monthly health report and change hours for new offers.
How this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Cost | Your own time learning the flow builder | Another line on a project quote | One fixed price shown before you buy |
| Emails | Often a single reminder | Agreed in the brief | Up to 3 emails written and designed in your brand |
| Logic | Default triggers left as they are | Usually planned | Trigger, timing and exit rules planned for your customers |
| Testing | A test email to yourself | Varies | Every email tested on desktop and mobile, and the flow tested end to end |
Questions about this product
Which package is Extra Email Flow offered with?
Only Email Flows Build. That package sets up the core four flows: welcome, abandoned cart, browse abandonment and post-purchase. Extra Email Flow adds one more of your choice, built in the same platform and covered in the same handoff. If you want two extra flows, add a note at checkout and we will send a written Change Quote.
Which flow should I choose as my extra email flow?
It depends on how your customers buy. Win-back suits stores where customers buy once and drift away. Replenishment suits products that run out on a predictable cycle. A sunset flow suits large lists with many inactive contacts. Other flows, such as a birthday or review request, are possible too, and we can help you choose.
How many emails are in the extra flow?
Up to 3 emails. That is enough for most flows, such as a reminder, a follow-up and a last nudge. Each one is written and designed in your brand, with 2 rounds of revisions. If your flow needs more emails, or branches into different paths, the extra work can be quoted through a Change Quote.
Can the extra flow include a discount code?
Yes, if you want one. You tell us the offer and the rules, such as the amount, who gets it and when it expires. We build it into the emails using your platform's own discount tools where available. We never invent offers, so nothing is promised to customers without your approval.
Will a win-back flow bring customers back?
Some may come back, but no result is promised. A well-timed reminder gives past customers a reason to return, and the flow keeps working without anyone pressing send. How many respond depends on your products, your offer and your list. Your platform's reports show how each email performs once the flow is live.
What happens after the extra flow is switched on?
It runs automatically alongside your other flows. You are covered by Email Flows Build's post-launch support, and the written handover report shows how to edit it. After that, optional Upmark maintenance can look after all your flows together, including monitoring, fixes and change hours for new offers. You keep the flow either way.
Add the flow your store is missing
Add Extra Email Flow to Email Flows Build for one more automated flow, such as win-back or replenishment, written, tested and switched on.
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