Website & Marketing Add-ons
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Website & Marketing Add-ons
Extra Article
One more researched article each month, planned with your other topics and written to the same standard.
Sometimes your content plan has one more topic worth covering than your package allows. Extra Article adds one more article of around 1,500 words a month to Content Pack: 4 Articles, Content Pack: 8 Articles or Growth SEO. It is planned with your other topics, written for people first, optimized for search, and edited and fact-checked by a person.
- One more article a month, around 1,500 words
- Planned with the rest of your monthly topics
- Edited and fact-checked by a person
$275/mo
3-month minimum, paid upfront
Up and running in 10–20 working days
What it is
Extra Article is a monthly add-on for Content Pack: 4 Articles, Content Pack: 8 Articles or Growth SEO. It adds one more article of around 1,500 words a month, planned alongside your other topics, written for people first and optimized for search, then edited and fact-checked by a person.
Why businesses buy it
Content plans rarely fit neatly into package sizes. You might have a seasonal topic, a new service to explain or a question customers keep asking, and no space left in the month. Moving to a bigger package can be more than you need. Extra Article fills that gap with one more article, written by the same team to the same standard and planned so it supports your other content. Publishing more helps you cover more questions, though traffic and rankings still depend on topic choice, competition and time.
Problems this solves
Your publishing pace cannot cover every topic your buyers search for
This add-on adds one more article of around 1,500 words each month. Its topic is planned alongside your others, so your coverage grows steadily without overlap or repeated subjects.
Rushed extra posts read like filler and help nobody
Each article is written for people first, then optimized for search with its own SEO title and meta description. A person edits and fact-checks every one before it reaches you.
Finished articles sit in drafts because nobody has time to upload
If you want, we publish the article in your CMS for you. Otherwise it arrives ready to post, and it is listed in your monthly content summary either way.
A good fit if
You buy Content Pack: 4 Articles, Content Pack: 8 Articles or Growth SEO, or are ordering one now.
Your package's monthly articles are not quite enough for the topics you want to cover.
You do not need the jump to a bigger package, just one more article a month.
You can share subject notes or expert input when a topic needs specialist knowledge.
Not the right fit if
You need four or more extra articles a month. Moving from Content Pack: 4 Articles to Content Pack: 8 Articles is usually the better fit.
You are not on a Content Pack or Growth SEO. Start with one of those, as this add-on only works alongside them.
You want existing pages rewritten rather than new articles. See the Content Refresh add-on.
You want a plan and briefs before writing anything. See Content Strategy Plan.
How it works
- We add one extra topic to your monthly plan, chosen with the same research as your other articles.
- You approve the topic and share any subject notes or expert input it needs.
- We write the article for readers first, with headings, internal links, an SEO title and a meta description.
- A person edits and fact-checks it, you review it with one round of changes, and we publish it if you want.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Subject notes or expert input when a topic needs it.
- Website editor access by invite, if you want us to publish.
- One person who approves the draft.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Add-on ordered. Any notes and publishing access are due within 72 hours.
Weeks 1–2
Extra topic added to your monthly plan and approved.
Each month
The extra article researched and written alongside your others.
Review
Edited, fact-checked and sent for your one round of changes.
Publish
Delivered ready to publish, or published in your CMS.
After month 3
The minimum term ends. Continue month to month, or cancel.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $825 |
What you receive at handover
- Each month, one extra topic in your content plan
- One article of around 1,500 words, edited and fact-checked by a person
- An SEO title and meta description for the article
- Publishing in your CMS if you want it
- If you stop, every article already delivered remains yours
Expected benefits and how to measure them
- Helps you answer more buyer questions over the course of a year.
- A steadier publishing pace can build search visibility over time.
- Clicks to the extra articles
- Track Search Console clicks for each extra article from the month it is published onwards.
- Searches each article appears for
- Count the queries listed for each article in the Search Console Performance report, filtered by page.
- Leads or sign-ups from articles
- Compare Google Analytics conversions from blog pages month by month, before and after the add-on starts.
Before you start: Before the first extra article, note monthly clicks and impressions to your blog section in Search Console. Record any conversions it brings in Analytics.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
There are no running costs beyond the monthly add-on itself. If you ask for paid stock images in an article, those are bought only with your approval and paid from your own account.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionHow billing works
There is no separate maintenance, because the extra article is written every month with your package. The first three months are paid upfront at checkout, matching the parent package's minimum term. After that the add-on runs month to month, and you can cancel it any month while keeping your package.
$275/mo
The first 3 months ($825) are paid at checkout. After that it runs month to month and you can stop any month.
Ask a questionHow this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Cost | Your own evenings and weekends | A per-article fee or a bigger retainer | One fixed monthly add-on price, shown before you buy |
| Planning | Separate from your main content | May be a different writer | Planned with your other monthly topics |
| Checking | Often skipped under time pressure | Depends on the team | Edited and fact-checked by a person |
| Publishing | You do it | Varies | Published in your CMS if you want |
Questions about this product
Which packages can I add Extra Article to?
Content Pack: 4 Articles, Content Pack: 8 Articles and Growth SEO. The extra article joins the same monthly topic plan, research and approval process as your package's articles. It cannot be bought without one of those packages, because it relies on their planning and voice.
How much does an extra article a month cost?
Extra Article is $275 a month for one additional article of around 1,500 words. The first three months are paid upfront at checkout, matching your package's minimum term. After that it runs month to month, and you can cancel the add-on any month while your package continues.
Can I order more than one Extra Article?
Yes. Each add-on adds one article a month, so two add-ons mean two extra articles. If you find yourself adding several, compare the cost with the next package size, because Content Pack: 8 Articles may suit you better. We are happy to suggest the simpler option.
Who writes the extra article?
The same team that writes your package's articles, following the voice and standards agreed at onboarding. Each article is written for readers first, then optimized for search. A person edits and fact-checks it before you see it, and nothing is published without your approval.
Can the extra article be a case study or interview?
Not usually. Case studies and interviews need calls with your customers or staff, which are outside this add-on. If you can supply the interview notes or recording, we can often write from them. Otherwise, tell us at checkout and we will quote the extra work through a Change Quote.
What happens to the extra articles if I cancel?
Every article we wrote is yours to keep, whether published or delivered as a document. Published articles stay on your site. When the add-on ends, your package continues with its normal number of articles, and the topic plan adjusts to match.
Publish one more article every month
Add Extra Article to your Content Pack or Growth SEO for one more fact-checked article of around 1,500 words each month.
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