Websites, Stores and Search
Generative engine optimization: how to get cited by AI search
What generative engine optimization really is, what the research shows, and a step-by-step plan to get your pages cited by AI search.
Content Writing
Content Strategy Plan
A six-month content plan built from real search data, with 12 briefs ready for any writer to follow.
Publishing without a plan often means articles that overlap, miss what buyers search for or never get finished. Content Strategy Plan gives you a clear six months of work. We research what your buyers search for, group topics into three clusters and write 12 detailed briefs. A publishing calendar and a written walkthrough show your team, or ours, exactly what to do.
- Keyword research focused on what your buyers search for
- Three topic clusters and 12 ready-to-use article briefs
- A six-month calendar with a written walkthrough
$1,925
10–20 working days
What it is
Content Strategy Plan is a one-time planning service for your blog or resources section. We research what your buyers search for, group topics into 3 clusters, write 12 detailed article briefs and lay them out in a six-month publishing calendar. A written walkthrough explains how to use it.
Why businesses buy it
Many businesses know they should publish useful content, but the hard part is deciding what. Without research, teams write about what they find interesting rather than what buyers search for. Without briefs, writers guess at the angle and articles miss the mark. This plan settles those questions before anyone writes a word. It gives you search-backed topics, a structure that links articles together and briefs any writer can follow. Results still take months and depend on steady publishing, but you start with a clear direction.
Problems this solves
Blog posts get written with no plan behind them
We group topics into three clusters and lay out 12 articles in a six-month publishing calendar. Each post then has a clear place and purpose in the wider plan.
Writers start from scratch and miss what buyers search for
Each of the 12 detailed article briefs gives the writer a clear starting point. Briefs are checked by hand against live search results before you receive them.
Topics are picked by gut feel rather than search demand
A keyword research sheet shows what your buyers search for, drawing on Search Console, Google Analytics and live results. Topics are chosen from that evidence.
Content plans gather dust because nobody knows how to use them
A written walkthrough explains how to use the calendar and briefs. A follow-up period then covers any questions that come up as your writers get started.
A good fit if
You want to publish content but are not sure which topics are worth the effort.
You have writers, in-house or freelance, who need clear briefs rather than vague topic ideas.
Your blog has grown without a plan, and articles overlap or compete with each other.
You want a plan grounded in search data before committing to monthly content.
Not the right fit if
You want the articles written and published for you every month. See Content Pack: 4 Articles or Content Pack: 8 Articles.
You want a full technical and keyword review of your whole site. See SEO Audit and Roadmap.
You want planning, writing, fixes and links handled together each month. See Growth SEO.
You mainly want to write to your email list rather than publish on your site. See Newsletter Writing.
How it works
- You share Search Console and Analytics access, your services, audience and goals, and three competitors you watch.
- We research the keywords and questions your buyers search for, and check what already ranks for them.
- Topics are grouped into three clusters, each with a pillar article and supporting articles that link together.
- We write 12 article briefs with headings, questions to answer, target keywords and internal links.
- The briefs go into a six-month calendar, with one round of revisions, then a written walkthrough explains how to use them.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Viewer access to Google Search Console and Google Analytics, shared by invite.
- Your services, your audience and what you want content to achieve.
- Three competitors whose content you watch.
- One person who approves the plan and sends any questions.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Order placed. Access, goals and competitors are due within 72 hours.
Week 1
Keyword and question research, and a review of current results.
Week 1
Three topic clusters mapped with pillar and supporting articles.
Week 2
Twelve article briefs written and the six-month calendar laid out.
Go-live
Plan and written walkthrough delivered.
After delivery
14 days of follow-up questions about the plan.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $1,925 |
What you receive at handover
- A keyword research sheet
- Three topic cluster maps
- 12 article briefs (a plan to write from; the articles are not written in this service)
- A six-month publishing calendar
- A written walkthrough of how to use the plan
- A follow-up period for questions
Expected benefits and how to measure them
- Helps every article you pay for target a real search need
- Makes it easier to brief writers, in-house or outside
- Can build topical depth that search engines recognize over time
- Articles published on schedule
- Tick off each brief against the calendar and count how many go live on time.
- Organic clicks to new articles
- Track clicks to each published article in Search Console over its first three months.
- Cluster impressions
- Group Search Console queries by cluster and compare impressions before and after the articles go live.
Before you start: Export current organic clicks and impressions for your blog from Search Console. Note how many posts you published in the last six months.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
There are no running costs. The plan is delivered in Google Docs and Google Sheets, and you do not need to buy any SEO tools to use it.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
This is a one-time plan, so there is nothing to keep running. The research sheet, cluster maps, briefs and calendar are yours to use with any writer. If you would like us to write the articles, the Content Packs pick up the briefs each month.
How this compares
| Do it yourself | Hire a traditional agency | Upmark Labs | |
|---|---|---|---|
| Cost | Your time plus keyword research tools | Often part of a larger content retainer | One fixed price shown before you buy |
| Topics | Ideas from gut feel or a tool's list | Agreed in a proposal | Three clusters built from real search data |
| Briefs | A title and a keyword | Depends on the team | 12 detailed briefs with headings, questions and links |
| Handover | Notes only you understand | The plan assumes you keep the agency | A six-month calendar and a written walkthrough |
Questions about this product
What is a topic cluster?
A group of related articles built around one main subject. A pillar article covers the subject broadly, and supporting articles go deeper into specific questions, all linking to each other. This helps readers find related answers and helps search engines see that your site covers the subject well. Your plan includes three clusters.
What does each article brief include?
Everything a writer needs to start. Each brief has a working title, target keyword, search intent, suggested headings, questions to answer, internal links to add and notes on tone. It also shows what currently ranks, so the writer knows what a useful answer looks like. A competent writer can follow it without a long call.
Can my own team write the articles from the plan?
Yes. The briefs are written for any capable writer, in-house or freelance, and the written walkthrough explains how to use them. If you would rather hand the writing over, Content Pack: 4 Articles or Content Pack: 8 Articles can follow the same briefs each month.
Will following the content plan bring more traffic?
It gives your content a better chance, but no one can guarantee traffic or rankings. Topics are chosen from real search data and your goals, and the clusters make it easier for pages to support each other. Results still depend on writing quality, publishing consistency, competition and search engine changes over several months.
Why is the plan six months long?
Six months is long enough for clusters to take shape and short enough to stay accurate. Search behavior and your priorities change, so very long plans tend to go stale. Twelve articles over six months is a steady pace for most small teams. You can always revisit the research and extend the plan later.
What happens after the content plan is delivered?
You keep the keyword sheet, cluster maps, briefs and calendar, plus the written walkthrough. For 14 days you can send us questions about the plan. After that, your team can follow it alone, or the Content Packs can write the articles each month, starting with the briefs we have already prepared.
Guides on this topic
All guides Know what to write before you write it
Order a Content Strategy Plan for three topic clusters, 12 ready-to-use briefs and a six-month calendar built from search data.
Works well with
Content Writing
Topical Authority Content Hub
One pillar page and 8 supporting articles on a topic your buyers search, researched, written by people with your experts’ input, linked…
Content Writing
Newsletter Writing
Two newsletter issues a month, planned with you, written in your voice and delivered ready to send to your email list.
Content Writing
Product Descriptions Pack
Fifty SEO product or category descriptions written in your brand voice, built around what shoppers search for and delivered in a spreadsheet…