Website & Marketing Add-ons
Multi-Currency Store Setup
Adds local currencies to your Shopify or WooCommerce store build, so shoppers in the UK, Europe, Australia and the Gulf see prices…
Website & Marketing Add-ons
Content Refresh
Five older pages brought up to date for search and AI answers, keeping their URLs and the links pointing to them.
Pages that once brought in visitors often slip as searches change and facts go stale. Content Refresh rewrites five existing pages instead of replacing them. We choose them from your Search Console data, update them for current buyer questions, add answer-first sections AI assistants can cite and refresh the facts. Each page keeps its URL, so existing links still work.
- Five existing pages rewritten, not replaced
- Answer-first sections that AI assistants can cite
- Same URLs kept, so existing links still work
$825
10–20 working days
What it is
Content Refresh is a one-time add-on that rewrites 5 existing pages on your website. We pick them from your Search Console data, update them for current search intent and buyer questions, add answer-first sections AI assistants can cite, refresh facts and SEO titles, and keep every URL the same.
Why businesses buy it
Most websites have pages that did well once and then faded. The topic still matters, but the content has aged, competitors have written better answers and nobody has looked at it since. Rewriting from scratch throws away the history and links those pages have built up. Content Refresh keeps what works and updates the rest, guided by your own search data. Every rewrite is checked by a person and logged. Visibility may improve once search engines recrawl the pages, but no one can promise it.
Problems this solves
Pages that once brought steady traffic have slowly slipped away
We pick 5 existing pages using your Search Console data, focusing on ones worth saving. Each is rewritten for current search intent and the questions buyers ask today, not years ago.
Old facts and dates make your pages look neglected
Facts are refreshed on each of the 5 pages, and a person edits and fact-checks every one. Readers and search engines see current information instead of claims that have aged badly.
AI assistants skip your pages when answering buyer questions
We add answer-first sections that give a clear, direct reply near the top of the page. That format is easier for AI assistants to cite, though mentions are never something anyone controls.
Rewriting pages might break links and lose existing rankings
Every URL stays exactly the same, so existing links and bookmarks keep working. SEO titles and meta descriptions are updated, and a change log records what changed on each page.
A good fit if
You buy one of our SEO, AI search or Content Pack services, or are ordering one now.
Some pages used to bring in visitors but have slipped over the past year.
Articles or service pages contain old facts, prices, dates or offers.
You would rather improve pages that already have links and history than start new ones.
Not the right fit if
You need brand-new pages written. See Website Copywriting or Content Pack: 4 Articles.
You want 10 key pages reworked with schema and AI crawler checks too. See AI Search Fix Pack.
The pages need a new design rather than new words. That is outside this add-on, so note it at checkout for a Change Quote.
You are not buying one of the compatible packages. This add-on is only offered alongside them.
How it works
- We use your Search Console data to choose 5 pages that have lost ground or have clear room to improve, and agree them with you.
- Each page is rewritten for the questions people search for now, with an answer-first section near the top.
- Facts, figures and offers are updated using the information you give us, and SEO titles and meta descriptions are refreshed.
- Every page is edited and fact-checked by a person, keeps its URL, and goes live once you approve it, with a change log.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Website editor access by invite.
- Google Search Console access by invite.
- Any new facts, offers or figures the pages should include.
- One person who approves the rewrites.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Add-on ordered. Access and any new facts are due within 72 hours.
Week 1
Five pages chosen from your Search Console data and agreed.
Weeks 1–2
Pages rewritten for current search intent and buyer questions.
Week 2
Your review and one revision round.
Week 2
Approved pages updated live, with titles and descriptions refreshed.
Go-live
Change log delivered for every page.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $825 |
What you receive at handover
- A page selection based on your Search Console data
- 5 existing pages rewritten, with every URL kept the same
- Updated SEO titles and meta descriptions for those pages
- A change log for every page
Expected benefits and how to measure them
- Older pages can regain relevance without building new ones from scratch.
- Answer-first sections can make pages easier for AI assistants to quote.
- Clicks to the refreshed pages
- Compare Search Console clicks for the 5 pages over the eight weeks before the rewrite and the eight weeks after.
- Impressions and average position
- Track each page's main searches in the Search Console Performance report, filtered by page, month by month.
- Engagement or enquiries from those pages
- Compare Google Analytics engaged time and conversions for the 5 pages across the same periods.
Before you start: Before work starts, export Search Console clicks, impressions and position for the 5 chosen pages. Note any leads or sales they produce in Analytics.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
There are no running costs. The rewrites are made inside your existing pages, and you do not need to buy any writing or SEO tools.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
This is a one-time add-on, so there is no separate fee to keep it running. The refreshed pages and the change log are yours. Pages drift out of date again over time, so you can order another Content Refresh whenever a new set needs attention.
How this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Cost | Your own editing time | Often hourly or bundled into a retainer | One fixed add-on price, shown before you buy |
| Page choice | Whichever page you happen to notice | Agreed in a proposal | Chosen from your Search Console data |
| URLs | Sometimes changed by accident | Varies | Kept the same, so existing links still work |
| Record | Rarely kept | Depends on the team | A change log for every page |
Questions about this product
Why refresh old pages instead of writing new ones?
Because older pages often already have links, history and some search visibility. Updating them can be quicker and more useful than starting from nothing. New pages still have their place, but a page that once performed and has slipped is often the best opportunity on a site. Results still vary and are never guaranteed.
How do you choose which five pages to refresh?
From your Search Console data. We look for pages that have lost clicks or impressions, pages that rank just outside the top results, and pages with clearly outdated content. We suggest five and explain why, and you can swap any of them for pages you know need attention.
Will refreshing pages change their URLs?
No. Every refreshed page keeps its existing URL, so links from other sites, your menus and your own articles continue to work. Only the content, SEO title and meta description change. If a URL truly needs changing, we raise it with you first rather than doing it quietly.
Which packages can I add Content Refresh to?
SEO Audit and Roadmap, Growth SEO, Ecommerce SEO, Technical SEO Fix Sprint and International SEO Setup. It also fits AI Search Visibility Monitor, AI Search Fix Pack and both Content Packs. It is not sold on its own, because the refresh works best alongside a plan for the rest of the site.
What makes a section answer-first for AI assistants?
It answers the main question directly in the opening lines, then adds detail. AI assistants and search features tend to pull clear, self-contained answers. We add these sections where they fit naturally, keep your voice and facts, and avoid stuffing pages with repeated keywords or filler.
What happens after the five pages are refreshed?
The updated pages stay live on your site, and you receive a change log showing what changed on each one. You can remove our access straight away. Search engines need time to recrawl the pages, so changes in visibility usually take weeks to show, if they show at all.
Bring your best older pages back up to date
Add Content Refresh to rewrite five existing pages for today's searches and AI answers, keeping every URL and logging each change.
Works well with
Website & Marketing Add-ons
VAT and GST Store Setup
Adds cross-border tax settings to your store build: UK and EU VAT, Australian GST and Gulf VAT rates as your accountant confirms,…
Website & Marketing Add-ons
Cookie Consent and Privacy Setup
Adds a cookie consent banner with Google Consent Mode v2, a cookie scan, and privacy and cookie notice drafts for your lawyer…