Website & Marketing Add-ons
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Website & Marketing Add-ons
Campaign Landing Page
One focused page for your campaign, so ad clicks land somewhere built to turn them into enquiries or sales.
Sending ad clicks to your home page asks visitors to find the offer themselves. Many give up. Campaign Landing Page builds one page on your existing website, made for a single campaign. It has one clear offer, a mobile-first layout, a connected form or buy button and tracking. It is offered with Ads Launch, Ads Management, LinkedIn and TikTok launches, and CRO Testing.
- One mobile-first page built around one offer
- Lead form or buy button connected and tested
- Conversion tracking set up on the page
$975
10–20 working days
What it is
Campaign Landing Page is an add-on that builds one conversion-focused page on your existing website for a single campaign. We design and build a mobile-first page, edit up to 600 words from your brief, connect a lead form or buy button, and set up conversion tracking. It is offered with five ads and testing packages.
Why businesses buy it
Ads do the work of bringing people in, then the page has to finish the job. A general home page splits attention across every service and menu link. A campaign page keeps the message the same from ad to page and points to one action. Building it on your own website keeps your domain, hosting and data in one place. Every page is checked on mobile, for speed, and with a test form or purchase before launch. Results still depend on your offer and ads.
Problems this solves
Ads send people to a general page that does not match the offer
We build one landing page on your existing website for a single campaign. Its message follows the ad, so visitors land on exactly what they clicked for and know what to do next.
Campaign pages load slowly or fall apart on phones
The page is designed mobile-first, then checked for mobile, speed, form and tracking before launch. You receive a speed and mobile test report showing the results.
You cannot tell which campaign brought in a lead or sale
We connect a lead form or buy button and set up conversion tracking on the page. Each enquiry or sale can then be traced back to the campaign that produced it.
A good fit if
You are buying Ads Launch, Ads Management, LinkedIn Ads Launch, TikTok Ads Launch or CRO Testing.
Your ads currently send people to your home page, where the offer gets lost.
Your website runs on WordPress, Shopify or Webflow and we can be given admin access.
You have one clear offer and one action you want visitors to take.
Not the right fit if
You do not have a website yet and need a standalone page with its own hosting and domain. See WordPress Landing Page.
You need several new pages or a full redesign. See Website Redesign.
You need longer sales copy written from scratch. See Website Copywriting.
You want the page tested against other versions every month. CRO Testing does that, and this add-on can supply the page.
How it works
- You share your offer, audience and call to action, plus your logo, colors and photos.
- We design a mobile-first page around that one offer, with the call to action clear on every screen size.
- We edit your brief into up to 600 words of page copy and build the page on your website.
- We connect your lead form, store checkout or CRM, so every response goes where it should.
- Conversion tracking is set up, then the page is checked for mobile layout, speed, form and tracking before launch.
- You review the page over up to two revision rounds, and we hand over a launch checklist.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Website admin access by invite.
- Your offer, your audience and the one action you want visitors to take.
- A short brief or draft copy for the page.
- Your logo, colors and photos.
- One person who approves the page.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Add-on ordered. Access, offer and brand files are due within 72 hours.
Week 1
Page layout designed and copy edited from your brief.
Weeks 1–2
Page built on your website, form or buy button connected.
Week 2
Tracking set up, mobile, speed and form checks run.
Week 2
Up to two revision rounds, then the page goes live with a launch checklist.
Launch
Your campaign ads point to the new page.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $975 |
What you receive at handover
- One landing page designed and built on your website
- Copy edited from your brief, up to 600 words
- A connected lead form or buy button
- Conversion tracking set up
- A speed and mobile test report
- A launch checklist
Expected benefits and how to measure them
- Visitors can find the offer they clicked on straight away.
- Tracking makes it easier to judge what each campaign actually brings in.
- Landing page conversion rate
- Compare form fills or sales per visit with the page your ads used before, using Google Analytics.
- Cost per lead or sale
- Compare the campaign's cost per conversion in your ad platform for the weeks before and after launch.
- Engagement on the page
- Compare engaged sessions in Google Analytics for the new page against the old destination.
Before you start: Before launch, note the conversion rate and cost per lead of the page your ads currently use.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
There are no running costs. The page lives on your existing website and hosting. If you choose a premium plugin or app for it, that is billed by its maker to your account.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
This is a one-time build, so the page becomes part of your website from launch day. It is looked after along with the rest of your site, by your team or your current website care provider. The launch checklist notes what to re-check if you change the form or checkout later.
How this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Focus | A page builder template with every section switched on | Often part of a bigger website project | One page built around one offer and one action |
| Mobile | Checked on whatever phone is nearby | Depends on the team | Mobile-first, with mobile and speed checks before launch |
| Tracking | Often forgotten | Sometimes a separate job | Conversion tracking set up and tested on the page |
| Hosting | A separate page builder subscription | Sometimes hosted on the agency's tools | Built on your own website, with no extra platform |
Questions about this product
Which packages can the Campaign Landing Page be added to?
Ads Launch, Ads Management, LinkedIn Ads Launch, TikTok Ads Launch and CRO Testing. The page is built for the campaign or test in that package. It is not sold on its own. If you need a standalone landing page without one of those packages, WordPress Landing Page is the better choice.
Which website platforms can the landing page be built on?
WordPress, Shopify and Webflow, using your existing website and hosting. We build the page inside your site, so it shares your domain and design. If your site runs on another platform, add a note at checkout and we will confirm whether we can build there before you pay.
Do you write the copy for the landing page?
We edit it from your brief, up to 600 words. Send us your offer, the key points and any draft you have, and we shape it into clear, scannable page copy with a strong call to action. If you need longer copy written from scratch, Website Copywriting or a Change Quote is the better route.
Will a dedicated landing page improve my ad results?
It often helps, but we cannot guarantee it. A page focused on one offer usually makes it easier for visitors to act than a general home page. Results still depend on your offer, ads, audience and price. With tracking on the page, you can see exactly what the campaign brings in.
Can the landing page be used in CRO Testing?
Yes. If you buy it with CRO Testing, the page can be built as the new version in an A/B test against your current page, or as a fresh page that later tests start from. We plan that with you so the page and the test plan fit together.
How many revision rounds does the landing page include?
Two revision rounds. After the first build you send your feedback, we make the changes, and you get a second round for final adjustments. Changes that go beyond the agreed brief, such as a new offer or extra sections, can be quoted through a Change Quote.
How is the Campaign Landing Page different from WordPress Landing Page?
Campaign Landing Page adds one page to a website you already have, as part of an ads or CRO Testing order. WordPress Landing Page is a standalone one-page site, with hosting and a domain set up in your name. It also includes a lead form, analytics and search console. Choose it if you have no website yet or want the page kept separate.
Send your ad clicks somewhere that works
Add a Campaign Landing Page for one mobile-first page built around your offer, with the form connected and tracking ready on day one.
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