Website & Marketing Add-ons
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Website & Marketing Add-ons
AI Website Chat Add-on
Your new website answers visitor questions from its own pages and passes on the leads.
Visitors often leave a new website because one small question went unanswered. AI Website Chat Add-on puts a branded AI chat assistant on the site we are building for you. It answers from up to 25 of your pages and one FAQ document. It captures leads to your email or form tool, and hands off politely when unsure.
- Branded AI chat on the website we build
- Answers from your own pages and FAQ document
- Leads sent to your email or form tool
$1,375
10–20 working days
What it is
AI Website Chat Add-on adds an AI chat assistant to an Upmark website or store build. It learns from up to 25 site pages and one FAQ document. It captures leads to email or a form tool and shows a handoff message when it cannot answer. It runs on a chat platform account in your name.
Why businesses buy it
Most small sites cannot staff live chat, and contact forms feel slow to a visitor with a quick question. A full AI chatbot project can feel like too big a step during a website build. This add-on sits in between. The assistant learns from the pages we are already writing and building, plus one FAQ document you supply. It answers common questions at any hour and collects contact details when someone is ready to talk. It is tested with ten real questions before launch.
Problems this solves
Visitors leave when a simple question goes unanswered
A branded AI chat widget on your new site answers from up to 25 site pages and one FAQ document. Visitors get a reply at any hour, without waiting for a form response.
Enquiries arrive after hours and nobody is there to catch them
The assistant collects contact details when a visitor is ready to talk. Leads are sent to the email address or form tool you choose, ready for follow-up next morning.
A full AI chatbot project feels too big right now
This add-on is set up during your website build, using the pages we are already making. If you need more later, you can move up to AI Website Chatbot.
A good fit if
You are ordering one of our WordPress, WooCommerce, Shopify or Webflow builds.
Visitors often ask the same questions about services, prices, delivery or opening hours.
You want enquiries captured outside office hours without staffing live chat.
You can supply one FAQ document and open a chat platform account in your name.
Not the right fit if
You want the assistant to use documents, product feeds or systems beyond the site. Choose AI Website Chatbot instead.
You need chat connected to your CRM or helpdesk. That is part of AI Website Chatbot.
You want chat in several languages. The site's language add-on does not cover chat; ask for a Change Quote.
You want a fully custom chat window design. Add Custom Chat Widget Design.
How it works
- At intake you open a chat platform account in your name, invite us and send your FAQ document.
- We load up to 25 site pages and the FAQ document as the assistant's knowledge.
- We brand the widget, set lead capture to your email or form tool and write the handoff message.
- We test ten real questions and send you the report for one revision round.
- The chat goes live with your site, and you receive an admin how-to video.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- A chat platform account in your name, shared by invite or a key you control.
- One FAQ document with your most common questions and answers.
- The email address or form tool that should receive leads.
- One person who approves the assistant's answers.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Add-on ordered with your build. Chat account access and FAQ document are due within 72 hours.
Week 1
Chat platform set up and site pages and FAQ loaded as knowledge.
Week 1
Widget branded, lead capture and handoff message configured.
Week 2
Ten test questions run and the report sent to you.
Week 2
One revision round on answers and wording.
Go-live
Chat ready to go live with the site, admin how-to video delivered.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $1,375 |
What you receive at handover
- An AI chat widget on one website, in one language
- Knowledge from up to 25 site pages and one FAQ document
- Lead capture to email or your form tool, plus a handoff message
- A report on ten test questions
- An admin how-to video (ongoing tuning is not included)
Expected benefits and how to measure them
- Helps visitors get quick answers outside office hours
- Can capture enquiries that might otherwise be lost
- Shows which questions visitors ask most
- Leads captured by chat
- Count chat leads arriving in your inbox or form tool each month after launch.
- Questions answered without handoff
- Use the chat platform's conversation log to compare answered and handed-off chats each month.
- Repeat questions to staff
- Note how often staff answer the same basic questions by phone or email, before and after launch.
Before you start: Before launch, record monthly enquiries by form, email and phone. List the questions staff answer most often.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
The chat platform plan and AI usage are billed to your own account by the provider. Costs depend on the plan you choose and how many conversations you have. We charge once for the setup.
Ask about running costsCustom requirements
Extra knowledge sources, extra languages, CRM or helpdesk connections and other channels are outside this add-on. Note them at checkout for a written Change Quote, or compare AI Website Chatbot.
Request a custom versionKeep it running
The chat runs on your own platform account. On WordPress builds, webcare24, our WordPress care brand, looks after the site after the support period. On Shopify and Webflow builds, the optional monthly maintenance covers the site. Ongoing tuning of chat answers is not included; your team can update the FAQ document themselves.
How this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Setup | You install a widget and train it yourself | A separate project after the website | Ours is set up during your website build |
| Knowledge | Whatever pages you remember to add | Agreed in a proposal | Ours uses up to 25 site pages and one FAQ document |
| Testing | Rarely tested before launch | Depends on the brief | Ours is tested with ten real questions and a report |
| Account | Yours | Sometimes held by the agency | Ours runs on a chat platform account in your name |
Questions about this product
Which website builds can include the AI chat add-on?
It is offered with WordPress Landing Page, WordPress Business Website, Corporate Website, Booking Website and Membership Website. It also fits WooCommerce Store Build, Shopify Store Build, Website Redesign and Webflow Website Build. Order it with the build, so the chat is trained on the pages as they are finished.
How is this different from the AI Website Chatbot?
This add-on is a lighter setup during a website build. It learns from the site and one FAQ document, captures leads and hands off. AI Website Chatbot is a full product with more knowledge sources, integrations and testing. If you outgrow the add-on, you can move up to AI Website Chatbot later.
What does the chat assistant do when it does not know the answer?
It shows a handoff message you approve, such as an offer to take the visitor's details for a callback. It is set up to answer only from your pages and FAQ, and to hand off when it cannot. We check this in the ten-question test, including questions it should not try to answer.
Who pays for the chat platform and AI usage?
You do, directly to the provider, on an account in your name. Costs depend on the plan and how many conversations you have. Many plans include a set number of conversations each month. We help you pick a plan that fits your traffic at intake, and we take no share of the fees.
Where do the leads from the chat go?
To the email address or form tool you choose at intake. The assistant asks for the details you need, such as name, email and a short note, then sends them on. Connecting chat directly to a CRM or helpdesk is outside this add-on; AI Website Chatbot covers that.
Can we update what the chat knows after launch?
Yes. Your admin how-to video shows how to update the FAQ document and refresh site pages in the chat platform. Small edits are quick for your team. Ongoing tuning by us is not part of this add-on. Larger changes, such as new knowledge sources, can be quoted through a Change Quote.
Let your new site answer back.
Add AI chat to your build so visitors get answers from your own pages, with leads passed straight to you.
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