Website & Marketing Add-ons
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Website & Marketing Add-ons
AI Content Disclosure Setup
Your AI images and videos carry the same clear labels and provenance data on every channel.
Most teams using AI creative are unsure when a label is needed. Each ad platform asks in a different way, and export steps often strip provenance data. AI Content Disclosure Setup gives you one written policy, visible label templates and Content Credentials switched on in supported tools. We check that the data survives upload, then walk your team through a short checklist.
- One-page disclosure policy covering EU rules and ad platforms
- Label templates for images and video, ready to use
- Content Credentials switched on and checked through upload
$1,075
10–20 working days
What it is
AI Content Disclosure Setup adds a labeling system to our AI image, AI video and creative pack orders. It lists where you publish AI creative and writes a one-page disclosure policy. It also adds visible label templates and turns on C2PA Content Credentials where your tools support them. It helps you prepare; it is not legal advice.
Why businesses buy it
AI images and video are now ordinary marketing tools. The rules around them are not ordinary yet. The EU AI Act asks for disclosure of deepfakes and some AI-written public-interest text. Meta, TikTok, YouTube and Google Ads each have their own AI settings. Without a policy, every designer makes a different call. This add-on writes one policy for your team and builds the labels into your templates. It also keeps provenance data intact from export to upload. Your counsel can review the policy if you want legal sign-off.
Problems this solves
Your team is unsure when AI creative needs a label
We write a one-page disclosure policy covering EU AI Act Article 50 and your ad platforms' settings. It gives your team clear lines for when and how to label.
Every designer labels AI images and video differently
Visible label templates for images and video are added to your creative tools. Your team applies the same label style every time, and a checklist reminds them when.
Provenance data disappears somewhere between export and upload
We switch on C2PA Content Credentials in supported tools and verify them. Then we check your export and upload steps, so you know where the data survives and where it is lost.
A good fit if
You publish AI-generated or AI-edited images, video or voice in ads or content.
You sell to, or advertise in, the European Union.
Different people on your team label AI creative in different ways, or not at all.
You are buying one of our AI image or AI video products, or a creative pack.
Not the right fit if
You need a wider review of how your business uses AI under the EU AI Act. See the EU AI Act Readiness Assessment.
You need disclosure for a chatbot or voice agent. That is covered by our AI governance products.
You run several brands with separate rules. Add Multi-Brand Setup alongside this add-on.
You need legal advice or legal sign-off. Your own counsel should review the policy.
How it works
- At intake you invite us to your creative tools and publishing accounts and list where AI creative appears.
- We record up to 10 channels or templates that use AI images, video, audio or text.
- We write a one-page disclosure policy covering the EU AI Act and your ad platforms' settings.
- We add visible label templates and switch on Content Credentials in supported tools.
- We check the data survives export and upload, then run a 30-minute walkthrough with one revision round.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Invites to your creative tools and publishing accounts, or a key you control.
- A list of where you publish AI images, video, audio or text.
- One person who approves the policy.
- Your counsel's details, if you want a legal review of the policy.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Add-on ordered. Access and your list of AI creative channels are due within 72 hours.
Week 1
Inventory of up to 10 channels or templates that use AI creative.
Week 1
One-page disclosure policy drafted and sent for approval.
Weeks 1–2
Label templates added and Content Credentials switched on in supported tools.
Week 2
Credentials verified and metadata checked across export and upload.
Go-live
Team walkthrough, one revision round and handoff note.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $1,075 |
What you receive at handover
- An inventory of up to 10 channels or templates that use AI creative
- A one-page AI disclosure policy (helps you prepare; not legal advice)
- Visible label templates for images and video
- Content Credentials switched on in supported tools, with a verification and metadata check
- A team checklist, a 30-minute walkthrough and a handoff note
Expected benefits and how to measure them
- Helps your team label AI creative consistently
- Can reduce last-minute questions before each campaign goes live
- Makes it easier to show how your AI creative is labeled
- Share of AI assets labeled
- Audit a monthly sample of published AI creative and count how many carry the agreed label, before and after setup.
- Credentials surviving upload
- Check a sample of published files with a Content Credentials verifier and record how many keep their data.
- Labeling questions per campaign
- Count questions raised to approvers about AI labels for each campaign, before and after the policy.
Before you start: Before work starts, sample 20 recent AI assets and note which were labeled and how. Record which tools and channels you use.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
There are no running costs. Content Credentials use features already inside supported creative tools, and the policy and templates are yours to keep.
Ask about running costsCustom requirements
More than 10 channels or templates, translated policies, or labeling content you have already published are outside this add-on. Note them at checkout for a written Change Quote.
Request a custom versionKeep it running
The policy, templates and checklist are yours once delivered. On our AI image and video products, the parent's optional monthly maintenance can update labels when a platform changes its settings. On creative packs, follow-up questions are answered within the pack's support period.
How this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Policy | You read each platform's help pages yourself | Often a long document few people read | Ours is one page your team can follow |
| Labels | Added by hand, if someone remembers | Varies by designer | Ours are built into your templates |
| Provenance data | Often lost at export without anyone noticing | Rarely checked | Ours is verified from export to upload |
| Legal position | Unclear | Sometimes presented as compliance | Ours helps you prepare; your counsel signs off |
Questions about this product
Does AI Content Disclosure Setup make us compliant with the EU AI Act?
No. It helps you prepare, but it is not legal advice and does not certify anything. The policy reflects the Article 50 rules on deepfakes and AI-written public-interest text, plus your ad platforms' settings. Your own counsel should review it if you need legal sign-off, and you remain responsible for how you label content.
What are C2PA Content Credentials?
They are an open standard that attaches a signed record to a file, saying how it was made and edited. Tools such as Adobe Photoshop and Firefly can add them. Some platforms read them and show a label. We switch them on where your tools support it, then check the data survives your export and upload steps.
Which ad platforms does the disclosure policy cover?
Meta, TikTok, YouTube and Google Ads, where AI disclosure settings exist. The policy says when to use each platform's own AI label or setting, and when to add your visible label as well. If you publish elsewhere, tell us at intake and we include it, within the 10 channels or templates in scope.
Do we have to label every AI-edited image?
Not always. Small edits, such as color correction or removing dust, are usually treated differently from fully generated scenes or realistic people. The policy sets clear lines for your team, based on the rules and platform settings that apply to you. Where a case is unclear, the policy says who decides.
Will you relabel content we have already published?
No. The setup covers what you publish from now on. Labeling or replacing content that is already live is outside this add-on. If you want older content reviewed, note it at checkout and we send a written Change Quote. The inventory can still list older templates that need updating.
Can the same policy cover several brands?
One brand is included. If you run several brands, each with its own templates or rules, add Multi-Brand Setup alongside this add-on. Agencies managing client brands usually need that, because each client may want a different label style and approval process.
Does this cover disclosure for our chatbot or voice agent?
No. This add-on covers AI images, video, audio and written content in your marketing. Telling people they are talking to an AI agent is a different duty, covered by our AI governance products. If you run both, the two sets of rules can sit side by side in your team's guidance.
Label AI creative the same way, everywhere.
Add AI Content Disclosure Setup for one policy, ready label templates and provenance data that survives the trip to each platform.
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