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Website & Marketing Add-ons
6 Extra Article Briefs
Your writers get six more ready-to-write briefs, in the same format as your content plan.
Your content plan gives writers a clear start, but good writers work through briefs quickly. 6 Extra Article Briefs adds six more SEO briefs in the same format as your plan. Each names the target keyword and search intent, with an outline and questions to answer. It also lists internal links and sources. Your writers can start without another research round.
- Six more briefs in your plan's existing format
- Keyword, intent, outline and questions for each article
- Internal links and sources ready for your writers
$675
10–20 working days
What it is
6 Extra Article Briefs adds six SEO article briefs to Content Strategy Plan, Growth SEO or SEO Essentials. Each brief sets a target keyword and search intent, an outline and the questions to answer. It also lists internal links and sources. The briefs follow your plan's topic clusters, ready for your own writers.
Why businesses buy it
A brief decides most of an article's quality before anyone writes a word. Without one, writers guess at the keyword, miss the questions readers ask and forget to link to your key pages. Your content plan already sets the topic clusters. These briefs carry that work forward for six more articles, in the same format your writers already know. Each one is checked against your plan, so new articles support the clusters instead of drifting off-topic. You keep full control of the writing.
Problems this solves
Your writers finish the plan's briefs and run out of direction
We add six more SEO article briefs in the same format as your content plan. Your writers keep publishing without waiting for a new planning project.
Writers guess at keywords and miss what readers ask
Each brief names a target keyword and search intent, and lists the questions the article must answer. The outline puts them in a sensible order for the writer.
New articles drift away from your topic clusters
Every brief is checked against your plan's topic clusters and includes internal links to your key pages. New articles then support the structure your plan set up.
A good fit if
You have in-house writers or freelancers who need more briefs than your plan includes.
You bought Content Strategy Plan, or run Growth SEO or SEO Essentials with us.
You want new articles to stay inside your existing topic clusters.
You prefer to write the articles yourself rather than outsource them.
Not the right fit if
You want the articles written too. See Content Pack: 4 Articles or Content Pack: 8 Articles.
You need new topic clusters outside your plan. Order a fresh Content Strategy Plan.
You only need one more article written. See Extra Article.
You have no content plan or SEO service with us yet. Start with Content Strategy Plan.
How it works
- At intake you send the topics you want briefed, or approve our picks from your plan.
- We research each topic's keyword, search intent and the questions people ask.
- We write six briefs with outlines, internal links and sources.
- Each brief is checked against your plan's topic clusters.
- The briefs arrive in a shared folder for your review, with one revision round.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- The topics to brief, or approval of our picks from your plan.
- Viewer access to Google Search Console by invite.
- One person who approves the briefs.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Add-on ordered. Topics or approval of our picks, and Search Console access, are due within 72 hours.
Week 1
Keyword, intent and question research for six topics.
Weeks 1–2
Outlines written, with internal links and sources.
Week 2
Briefs checked against your plan's topic clusters.
Week 2
Briefs shared in your folder for review.
Week 2
One revision round and final briefs delivered.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $675 |
What you receive at handover
- Six SEO article briefs in a shared folder
- A target keyword and search intent for each brief
- An outline and questions to answer for each brief
- Internal links and sources for each brief (writing the articles is not included)
Expected benefits and how to measure them
- Helps your writers publish more without extra research time
- Keeps new articles consistent with your content plan
- Time from brief to draft
- Ask writers to log days from receiving a brief to first draft, compared with articles written without one.
- Search impressions per article
- Check each published article's impressions and clicks in Search Console at regular intervals after it goes live.
- Edit rounds per article
- Count review rounds needed before publishing, for briefed and unbriefed articles.
Before you start: Note how long your writers currently take per article and how many edit rounds a typical draft needs.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
There are no running costs. The briefs are documents in a shared folder, and they are yours to keep.
Ask about running costsCustom requirements
More than six briefs, or briefs for topic clusters outside your plan, are outside this add-on. Order it again for six more, or note new clusters at checkout for a written Change Quote.
Request a custom versionKeep it running
The briefs are yours once delivered. Questions are answered within your Content Strategy Plan's follow-up period. On Growth SEO or SEO Essentials, send them by email or through the portal at any time. When the articles go live, track them in Search Console against each brief's keyword.
How this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Research | Your writer researches each topic alone | Often bundled into writing fees | Ours is done once, in the brief |
| Format | Different for every writer | The agency's template | Ours matches your content plan's briefs |
| Fit with plan | Easy to drift off-topic | Depends on the brief | Ours is checked against your topic clusters |
| Writing | Yours | Usually theirs | Ours leaves the writing with your team |
Questions about this product
Which services can 6 Extra Article Briefs be added to?
It is offered with Content Strategy Plan, Growth SEO and SEO Essentials. Those services already define your keywords and topic clusters, so the new briefs can build on them. If you do not have one of those yet, start with Content Strategy Plan, which includes a first set of briefs.
What does each SEO article brief contain?
Each brief names one target keyword and the search intent behind it. It gives a heading outline and the questions the article must answer. It lists internal links to your own pages and trusted sources to cite. A writer should be able to start drafting from the brief without further research.
Can we choose the topics for the six briefs?
Yes. Send your topics at intake, and we check they fit your plan's clusters. If you prefer, we pick the six from your plan's remaining opportunities and send them for approval first. Topics outside your existing clusters are quoted through a Change Quote, because they need fresh research.
Will articles written from these briefs rank on Google?
We cannot promise rankings or traffic. A good brief gives the writer the best starting point: the right keyword, the intent and the questions to cover. How an article performs also depends on writing quality, your site's authority and competition. Track each article's impressions in Search Console after it is published.
Can we order more than six extra briefs?
Yes. Order the add-on again for each further set of six. Each set follows the same research, format and checks. If you need many more, a fresh Content Strategy Plan may suit you better. It also maps new topic clusters and a publishing calendar.
Growth SEO already includes articles. Why add briefs?
Growth SEO includes a set number of articles each month, which we write. Extra briefs suit teams who also want their own writers to publish more, using the same research and format. Both streams then follow one plan, so your own articles and ours support each other instead of competing.
Keep your writers moving.
Add 6 Extra Article Briefs and your writers get six more researched outlines that fit your plan, ready to draft from.
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