Websites, Stores and Search
Generative engine optimization: how to get cited by AI search
What generative engine optimization really is, what the research shows, and a step-by-step plan to get your pages cited by AI search.
SEO
SEO Reporting Dashboard Setup
Your search results in one live view your whole team can read, with a copy landing in their inbox every month.
Most teams check SEO by logging into Search Console, then GA4, then a spreadsheet, and still argue about the numbers. SEO Reporting Dashboard Setup puts them in one place. We build a Looker Studio dashboard of up to 6 pages from Search Console and GA4. It shows pages, queries, conversions and organic revenue, with brand, non-brand and country filters and a monthly email.
- Search Console and GA4 in one Looker Studio dashboard
- Brand, non-brand and country views of your organic search
- A monthly email of the dashboard to your team
$975
7–17 working days
What it is
SEO Reporting Dashboard Setup is a one-time service that builds a live Looker Studio dashboard of up to 6 pages from Search Console and GA4. It follows up to 50 priority queries and shows pages, conversions and organic revenue. Brand, non-brand and country filters help you compare. A monthly email sends it to your team.
Why businesses buy it
SEO reports often arrive as screenshots that are out of date by the time anyone reads them. Each tool counts things slightly differently, so meetings turn into debates about which number is right. A shared dashboard fixes that. Everyone sees the same live figures, drawn straight from Search Console and GA4, and checked against both before handover. The brand and non-brand split shows whether new people are finding you or only existing fans. The dashboard reports what happened; it does not do the SEO work itself.
Problems this solves
SEO numbers are spread across Search Console, GA4 and spreadsheets
We connect Search Console and GA4 to one Looker Studio dashboard of up to 6 pages. Pages, queries, conversions and organic revenue sit side by side.
Nobody trusts the figures in the monthly report
Every key number is checked against Search Console and GA4 before handover. Your team then works from the same live figures.
You cannot tell whether new people are finding you
Brand and non-brand filters split searches for your name from other searches. A country view shows how each market is doing.
Reports depend on someone remembering to send them
A scheduled monthly email sends the dashboard to the people you choose. They can open the live version at any time.
A good fit if
You already have Search Console and GA4 collecting data on your site.
Your team or managers want SEO results in one place without logging into several tools.
You can name your brand terms and up to 50 search queries that matter most to you.
You sell in more than one country, or want to see brand and non-brand searches apart.
Not the right fit if
Your GA4 tracking or conversions are missing or wrong. See Tracking and Analytics Setup first.
You want the SEO work done, not only reported. See SEO Essentials or Growth SEO.
You need a business dashboard with sales, finance or CRM figures. See Business KPI Dashboard Build.
You want to track how AI assistants mention your brand. See AI Search Visibility Monitor.
How it works
- At intake you share Search Console and GA4 access by invite, your brand names, up to 50 priority queries and who should get the monthly email.
- We connect both data sources to Looker Studio and build up to 6 dashboard pages around pages, queries, conversions and organic revenue.
- Brand, non-brand and country filters are added, and your priority queries are followed from Search Console data.
- Every key number is checked against Search Console and GA4, and you review the dashboard with one revision round.
- We schedule the monthly email and send a written handover report that explains the dashboard.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Search Console and GA4 access, shared by invite.
- Your brand names and up to 50 priority queries.
- The email addresses that should get the monthly report.
- One person who reviews the dashboard and the written handover report.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Order placed. Access, brand names and priority queries are due within 72 hours.
Week 1
Search Console and GA4 connected to Looker Studio.
Week 1
Up to 6 dashboard pages built for pages, queries, conversions and revenue.
Week 1
Brand, non-brand and country filters added, and priority queries set up.
Week 1
Numbers checked against Search Console and GA4, then your review and one revision round.
Go-live
Monthly email scheduled and the written handover report sent.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 7–17 working days | $975 |
What you receive at handover
- A Looker Studio dashboard of up to 6 pages in your account
- Search Console and GA4 connected
- Up to 50 priority queries followed
- Brand, non-brand and country filters, plus conversion and revenue views
- A scheduled monthly email
- A written handover report explaining each dashboard page
Expected benefits and how to measure them
- Gives your team one shared, live view of organic search
- Saves time spent pulling numbers from several tools
- Makes it easier to judge whether SEO work is paying off
- Time spent on reporting
- Note the hours your team spends building SEO reports each month before and after the dashboard.
- Non-brand clicks
- Follow non-brand clicks in the dashboard month by month as your main sign of new search demand.
- Organic conversions
- Watch the GA4 conversion view for organic search each month.
Before you start: Note how your team reports on SEO today and how long it takes, so the change is easy to see.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
No running costs; Looker Studio is free to use with Google data. Search Console and GA4 are free too, and the dashboard reads straight from them.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
This is a one-time setup, so there is no ongoing fee. The dashboard sits in your own Google account and refreshes from Search Console and GA4 by itself. Your team can edit it after the walkthrough. If you want someone to act on what it shows each month, SEO Essentials or Growth SEO can pick up from here.
How this compares
| Do it yourself | Hire a traditional agency | Upmark Labs | |
|---|---|---|---|
| Data | Separate logins for each tool | A monthly report built in their own system | Search Console and GA4 in one live dashboard you own |
| Accuracy | You hope the numbers match | Varies by report | Key numbers checked against both sources before handover |
| Views | The tool's default reports | Chosen by the agency | Brand, non-brand and country filters around your priority queries |
| Cost | Monthly fees for reporting or connector tools | Reporting folded into a retainer | One fixed price, and Looker Studio itself is free |
Questions about this product
Does a Looker Studio SEO dashboard cost anything to run?
No. Looker Studio is free to use with Google data, and Search Console and GA4 are free too. This setup uses only those two sources, so there are no connector fees. If you later want data from paid SEO tools, those usually need a paid connector, which is outside this setup and quoted through a Change Quote.
Can the SEO dashboard show my keyword rankings?
Partly. The dashboard follows up to 50 priority queries using Search Console data, which shows the average position, clicks and impressions Google reports. It does not use a separate rank tracking tool, so you will not see daily rank checks from other locations. For many teams, Search Console's own figures are the most useful view.
What if our GA4 conversions are not tracking properly?
Fix tracking first, because the dashboard can only show what GA4 records. This setup reads GA4 as it is and does not repair tracking. Tracking and Analytics Setup sets up GA4, Tag Manager and five conversion events properly. If we spot gaps while checking the numbers, we tell you before handover so nobody relies on figures that are missing.
Who owns the SEO dashboard after it is built?
You do. The dashboard is shared to your own Google account, so it stays yours if you stop working with us. Search Console and GA4 remain under your accounts as well. You can edit the dashboard, add pages yourself or share it with anyone in your team. You can remove our access after the walkthrough.
Can the dashboard separate brand searches from other searches?
Yes. You give us your brand names at intake, and we build filters that split brand searches from non-brand searches. That shows whether new people are finding you through topics and problems, or mainly people who already know your name. A country filter is added too, which helps if you sell in several markets.
How does the monthly SEO dashboard email work?
Looker Studio sends it on a schedule. We set up a monthly email of the dashboard to the addresses you give us at intake, such as your team, managers or board. Each person gets a copy and a link to the live dashboard. You can add or remove people later in Looker Studio without asking us.
How is this different from the dashboard in Tracking and Analytics Setup?
The focus differs. Tracking and Analytics Setup fixes your GA4, Tag Manager and conversion tracking, then adds a dashboard of your key numbers. SEO Reporting Dashboard Setup assumes tracking already works and builds a deeper view of organic search, with Search Console queries, brand and non-brand filters and country views. Some teams need both, tracking first.
Guides on this topic
All guides Stop arguing about which SEO number is right
Order SEO Reporting Dashboard Setup for one live Looker Studio view of Search Console and GA4, checked against both, with a monthly copy sent to your team.
Works well with
SEO
Search Console and Indexing Setup
Google Search Console and Bing Webmaster Tools set up and verified, sitemaps and robots.txt checked, indexing problems fixed or listed, and your…
SEO
Service Area Pages Pack
Ten useful location or service-area pages written and built for your website, each with local proof, FAQs and schema, so you can…
SEO
Shopify SEO Sprint
A one-time SEO sprint for Shopify stores: duplicate URL and canonical issues fixed, collection and product templates improved, schema checked and 20…