Websites, Stores and Search
Generative engine optimization: how to get cited by AI search
What generative engine optimization really is, what the research shows, and a step-by-step plan to get your pages cited by AI search.
SEO
Shopify SEO Sprint
Your Shopify store's duplicate URLs, canonicals and templates fixed, and 20 key pages optimized, in one sprint.
Shopify makes selling easy, but its default setup can create duplicate product URLs, thin tag pages and templates that say little to search engines. Shopify SEO Sprint fixes those store-specific issues in one go. We audit up to 2,000 URLs, correct canonicals and redirects, improve collection and product templates and check your schema. Then we optimize 20 of your most important collection and product pages.
- Duplicate URLs, canonicals, tag pages and redirects fixed
- Collection and product templates improved for search
- Schema corrected and 20 key pages optimized
$2,575
15–25 working days
What it is
Shopify SEO Sprint is a one-time project that fixes the search issues common to Shopify stores. We audit up to 2,000 URLs, fix duplicate product URLs, canonicals, tag pages and redirects, improve collection and product templates, correct schema and optimize 20 key pages. Search Console and Merchant Center are checked too.
Why businesses buy it
Most Shopify stores share the same search problems. Products appear at several URLs, tag and filter pages multiply, and templates use weak headings and few internal links. Product schema is often incomplete, so richer search results are harder to earn. These issues are well known, but fixing them takes Shopify knowledge and care not to break the theme. This sprint handles them in one pass, with your approval before changes go live. A re-crawl and Search Console checks confirm the work, and a before-and-after report shows every change. Rankings and sales are never promised, because search engines and shoppers decide.
Problems this solves
Products appear at several URLs and compete with each other
We fix duplicate product URLs and canonicals so search engines know the main version. Tag pages and redirects are cleaned up in the same pass.
Collection and product pages say little to search engines
Templates are changed for headings, filters and internal links. Up to 20 key pages get new titles, meta descriptions, copy edits and alt text.
Product details are missing from search results
Product, breadcrumb and organization schema is checked and fixed. Search Console and Merchant Center are checked for product issues.
Images carry random file names and no alt text
An image file name and alt text pattern is set up, so new products follow the same approach.
A good fit if
Your Shopify store's products and collections are not showing up well in Google.
Your store has up to 2,000 URLs, including products, collections and tag pages.
You can add us as a Shopify collaborator with theme and product permissions.
You want the technical groundwork done once before investing in monthly SEO.
Not the right fit if
You want product and category pages improved every month. See Ecommerce SEO.
Your product descriptions need writing from scratch. See Product Descriptions Pack.
You want a new store design rather than fixes to the current theme. See Shopify Custom Theme.
Your products are missing from Google Shopping because no feed exists yet. See Google Merchant Center Feed.
Your store runs on WooCommerce. Technical fixes there are handled by webcare24, our WordPress care brand.
How it works
- You add us as a Shopify collaborator, invite us to Search Console and Merchant Center, and name your top collections and products.
- We audit up to 2,000 URLs for duplicate product URLs, canonicals, tag pages, pagination and redirects.
- After your approval we fix those issues and change collection and product templates for headings, filters and internal links.
- Product, breadcrumb and organization schema is checked and fixed, and an image file name and alt text pattern is set up.
- Up to 20 collection and product pages get new titles, meta descriptions, copy edits and alt text.
- We re-crawl the store, check Search Console and Merchant Center, and send you a written before-and-after report.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Shopify collaborator access with theme and product permissions.
- Search Console and Merchant Center access, shared by invite.
- A list of your top collections and products.
- One person who signs off store changes before they are published.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Order placed. Collaborator access, Search Console, Merchant Center and your top pages are due within 72 hours.
Week 1
Store audit of up to 2,000 URLs, with the fix list agreed with you.
Weeks 1–2
Duplicate URLs, canonicals, tag pages and redirects fixed, and templates changed.
Weeks 2–3
Schema corrected, image pattern set up and 20 key pages optimized.
Week 3
Re-crawl, Search Console and Merchant Center checks, and the before-and-after report.
After delivery
14 days of support for questions about the changes.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 15–25 working days | $2,575 |
What you receive at handover
- A Shopify SEO audit of up to 2,000 URLs
- Fixes for duplicate URLs, canonicals, tag pages and redirects
- Collection and product template changes for search
- Product, breadcrumb and organization schema checked and fixed
- Up to 20 key pages optimized, plus an image naming and alt text pattern
- A before-and-after report and 14 days of support
Expected benefits and how to measure them
- Helps search engines understand which product pages to show
- Can make products eligible for richer search results
- Gives new products a consistent pattern to follow
- Duplicate pages
- Track indexed and duplicate pages in Search Console's pages report after the sprint.
- Clicks to the 20 pages
- Compare Search Console clicks for the optimized pages month by month.
- Merchant Center issues
- Compare the product issue count before the sprint with the count a month afterwards.
Before you start: Export Search Console clicks for your top collections and products, and note the current Merchant Center issue count.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
There are no running costs. If an SEO app would help, we explain why and only install it with your approval. Any app you choose to keep is billed by its maker, directly to your Shopify account.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
This is a one-time sprint, so there is no ongoing fee. The changes stay in your store, and the before-and-after report records each one. Stores keep adding products, so Ecommerce SEO can optimize product and category pages each month if you want ongoing help.
How this compares
| Do it yourself | Hire a traditional agency | Upmark Labs | |
|---|---|---|---|
| Shopify issues | An SEO app that flags warnings | General SEO, not always Shopify-specific | Duplicate URLs, canonicals and tag pages fixed in your store |
| Templates | Left as the theme shipped | Often quoted as separate theme work | Collection and product templates improved for search |
| Key pages | You edit titles one by one | Depends on the package | 20 pages with new titles, meta descriptions and alt text |
| Cost | Monthly app fees plus your own time | An hourly rate or a retainer | One fixed price for the sprint, shown before you buy |
Questions about this product
Why does Shopify create duplicate product URLs?
Because products can be reached through collection paths as well as their own URL. The same product may appear at several addresses, and tag and filter pages can multiply the problem. Canonical tags tell search engines which version is the main one. We check how your theme handles this and fix the links and canonicals.
Will the Shopify SEO Sprint change my store's theme design?
No. We change the theme's templates for search, such as headings, filters and internal links on collection and product pages. The look of your store stays the same. A full redesign is outside the sprint, and Shopify Custom Theme covers that. Every change is approved by you before it goes live.
Do you write new product descriptions in the Shopify sprint?
No, only copy edits on up to 20 key pages. Those pages get new titles, meta descriptions, light copy edits and alt text. Writing new descriptions across your catalog is outside the sprint. Product Descriptions Pack covers that, and the two work well together if your product copy is thin or copied from suppliers.
Does the Shopify SEO Sprint need any paid apps?
Usually not. Most fixes are made in the theme and store settings. If an SEO app would genuinely help, we explain why and install it only with your approval. Any app you choose to keep is billed by its maker, directly to you. We never add a paid app without asking first.
What Merchant Center checks are included in the sprint?
We check Merchant Center for product issues that affect how your products appear in Google, and list any we find in the before-and-after report. Product schema on your store is checked and fixed in the same sprint. Building a product feed from scratch is not included, so see Google Merchant Center Feed if you need one.
Can the Shopify sprint promise more sales from Google?
No. Nobody can promise rankings or sales. The sprint removes Shopify issues that can stop search engines understanding your store, and improves your most important pages. How shoppers respond depends on your products, prices and competition. The before-and-after report shows exactly what changed, so you can track results from there.
What happens after the Shopify SEO Sprint is finished?
You get 14 days of support for questions about the changes. Every fix stays in your store, and the before-and-after report records what was done. You can remove our collaborator access straight away. If you want product and category pages improved every month, Ecommerce SEO can carry on from here.
Guides on this topic
All guides Fix the Shopify issues holding your store back
Order the Shopify SEO Sprint and get duplicate URLs, canonicals and templates fixed, schema corrected and your 20 most important pages optimized.
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