Generative engine optimization: how to get cited by AI search
What generative engine optimization really is, what the research shows, and a step-by-step plan to get your pages cited by AI search.
A faster site on mobile, with your Core Web Vitals problems found, fixed and measured before and after.
A slow mobile page can lose visitors before they read a word, and a failing Core Web Vitals report is hard to act on alone. This sprint finds what slows your Shopify, Webflow, Framer, HubSpot, Next.js or custom site and fixes it. We measure up to ten key pages, agree the fixes with you, make up to fifteen of them and measure again.

Website Speed and Core Web Vitals Sprint is a one-time project for Shopify, Webflow, Framer, HubSpot, Next.js and custom sites. We review field and lab data for up to 10 key pages, agree a fix list, make up to 15 speed fixes and deliver a before-and-after PageSpeed Insights report. WordPress sites go to webcare24.
Speed tools give you a score and a long list of warnings, but rarely say which fixes matter on your platform or how to make them safely. Hosted platforms add their own limits, and apps or tags pile up over time. This sprint starts from real visitor data and lab tests, then agrees a short, prioritized list with you. We fix images, fonts, scripts, apps and layout shifts without removing tools your business relies on. Every changed page is tested on mobile and desktop, and you get a before-and-after report rather than a promise.
We measure up to ten key pages from field and lab data, then fix what slows them most. Every changed page is re-tested on mobile and desktop.
The fix list explains each problem in plain terms and ranks it with you. The written handover report shows how to keep watching Core Web Vitals after the sprint.
We clean up apps and defer scripts that are not needed straight away. Tools on your must-keep list stay in place.
Image formats, lazy loading and font loading are among the up to fifteen fixes. Layout shifts are corrected so pages stop jumping as they load.
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $1,975 |
Before you start: Export Search Console's Core Web Vitals report and run PageSpeed Insights on your key pages before work starts.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
There are no running costs. Fixes use your platform's own settings and code, so nothing new is billed each month. If a fix would need a paid app or service, we explain why first and only add it with your approval, from your own account.
Ask about running costsAdd a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionThis is a one-time sprint, so there is no ongoing fee. New apps, tags and images slowly add weight again, so the Search Console walkthrough shows your team what to watch. If search visibility is the wider goal, SEO Essentials can keep an eye on site health each month.
| Do it yourself | Hire a traditional agency | Upmark Labs | |
|---|---|---|---|
| Cost | Free speed tools, plus your developer's time to act on them | An hourly audit, with fixes quoted afterwards | A fixed price for ten pages and fifteen fixes |
| Starting point | A lab score that shifts on every run | Varies by team | Field data from real visitors plus lab tests |
| Fixes | Warnings with no clear order or owner | Often a report first and work later | Up to fifteen fixes made, each approved by you |
| Proof | You re-run the test and compare by eye | Depends on the agency | A before-and-after report on mobile and desktop |
No. WordPress speed and Core Web Vitals work is handled by webcare24, our WordPress care brand, because on WordPress the fixes depend on hosting, caching and plugin choices. This sprint is built for Shopify, Webflow, Framer, HubSpot, Next.js and custom-coded sites, where the fixes depend on each platform's own settings and code.
No. Nobody can honestly promise a score, because field data comes from real visitors and depends on their devices, networks and your content. The sprint fixes what slows your key pages most and shows the change in a before-and-after report. Search Console's field data then updates gradually over the following weeks.
Field data comes from real visitors using Chrome, collected over recent weeks, and is what Search Console reports as Core Web Vitals. Lab data comes from a single controlled test, such as PageSpeed Insights, and shows why a page is slow. The sprint uses both: field data to choose the pages and lab data to find the fixes.
Usually image formats and sizes, lazy loading, font loading, deferring scripts, removing unused apps and fixing layout shifts. Hosted platforms control their own servers, and hosting or server changes are outside the sprint on any platform. If the theme itself is the main cause, we tell you, and a rebuild is quoted separately.
No. You list the apps, scripts and tags your business needs at intake, and those stay. We may suggest loading some later or removing ones nobody uses, but every change is approved by your named approver before it goes live. Removing tools your business relies on is never part of the fix list.
This sprint is only about speed and Core Web Vitals: images, fonts, scripts, apps and layout shifts. Technical SEO Fix Sprint covers crawl and indexing problems such as redirects, canonicals, sitemaps and robots.txt, with only speed basics. If Search Console shows both kinds of problem, the two sprints work well one after the other.
We undo or correct it. Every changed page is tested on mobile and desktop, and your approver signs off before changes go live, which keeps the risk low. If something still slips through, it is covered by 14 days of post-launch support, and the fix log shows exactly what changed and where.
A before-and-after PageSpeed Insights report for every changed page, a fix log of what was done and a written handover report. The handover report shows how to watch Core Web Vitals in Search Console. You also get 14 days of support for questions, and you can remove our access as soon as the sprint ends.
Order the Website Speed and Core Web Vitals Sprint to have your ten key pages measured, up to fifteen speed fixes made and the results shown before and after.

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