Websites, Stores and Search
Generative engine optimization: how to get cited by AI search
What generative engine optimization really is, what the research shows, and a step-by-step plan to get your pages cited by AI search.
Website Projects
Landing Page Pack
Three landing pages, each built for one offer and one action, on the website platform you already use.
Sending paid traffic to a general homepage makes visitors hunt for the offer. Landing Page Pack gives each campaign its own page. We plan, write and build three pages on your current platform, whether that is WordPress, Webflow, Framer, HubSpot or Shopify. Each page has one clear action, conversion tracking and a test-ready headline variant. No new website is needed.
- Three landing pages, each with one offer and action
- Copy written for every page, up to 600 words
- Conversion tracking and a test-ready hero variant
$2,775
10–20 working days
What it is
Landing Page Pack is three conversion-focused landing pages for your ads, offers or events, written and built on your current website platform. Each page has up to 600 words of copy, a form, booking or checkout link, GA4 and ad pixel tracking, and a second headline variant ready for A/B testing.
Why businesses buy it
A homepage tries to speak to everyone, so ad visitors often leave before finding what they clicked for. A focused page carries the message from the ad and asks for one action. This pack plans the message and layout for three such pages, writes the copy and builds them on the site you already run. Conversion events go into GA4 and up to two ad pixels, so you can see which page works. Each page gets a second headline and hero, ready for an A/B test when you want to run one.
Problems this solves
Ad clicks land on a homepage that does not match the ad
Each page is planned around one offer and one action, matched to the ad or event. Visitors see what they clicked for.
You cannot tell which campaign brings in enquiries
Conversion events are set in GA4 and up to two ad pixels, and checked before launch, so each page reports its own results.
Writing campaign copy keeps slipping down the list
Copy for every page is written for you, up to 600 words each, from the brief you give at intake.
A/B tests never start because the variant is not built
Each page gets a second headline and hero, ready to test. CRO Testing can run the tests when you are ready.
A good fit if
You run ads, launches or events that send traffic to your homepage today.
Your website runs on WordPress, Webflow, Framer, HubSpot or Shopify, and you can give us admin access.
You have three offers, audiences or events that each deserve their own page.
You want the copy written for you, with tracking in place before the ads go live.
Not the right fit if
You have no website yet and want a single standalone page. See WordPress Landing Page.
You want us to run the A/B tests and report on them. See CRO Testing.
You want a full new website rather than campaign pages. See Webflow Website Build or Custom Website Build.
You need one extra page for an ads package you are buying from us. See Campaign Landing Page.
How it works
- You share website admin access, GA4 or Tag Manager access, and the offer, audience and action for each page.
- We plan the message and layout for each page, matched to the ad or event that sends traffic to it.
- Copy is written for each page, up to 600 words, along with a second headline and hero for testing.
- The three pages are designed and built on your platform, each with a form, booking or checkout link.
- Conversion events are set in GA4 and up to two ad pixels, and forms, tracking, speed and mobile are checked.
- After two revision rounds the pages go live, you get a short written walkthrough of each, and 14 days of support begins.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Website admin access, by invite or a key you control.
- Google Tag Manager or GA4 access, by invite.
- The offer, audience and single action for each of the three pages.
- Your logo, colors and photos.
- One person who approves the copy and design.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Order placed. Site and tracking access, the three page briefs and brand assets are due within 72 hours.
Week 1
Message and layout plan agreed for each page.
Week 1
Copy written for all three pages, plus a second headline and hero for each.
Week 2
Pages designed and built on your platform, with forms, booking or checkout links in place.
Week 2
Tracking, form, speed and mobile checks, two revision rounds, launch and recorded walkthroughs.
After launch
14 days of support for anything not working as agreed.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $2,775 |
What you receive at handover
- A message and layout plan for each of the three pages
- Three landing pages built on your current platform
- Copy for each page, up to 600 words, plus a second headline and hero variant
- A form, booking or checkout link on every page
- Conversion events in GA4 and up to two ad pixels, and a speed and mobile check report
- A a short written walkthrough of each page and 14 days of support
Expected benefits and how to measure them
- Helps ad visitors find the offer they clicked for
- Shows which campaign page brings in enquiries
- Makes an A/B test quicker to start
- Conversion rate per page
- Divide conversions by visits for each page in GA4.
- Cost per lead
- Divide ad spend by conversions for each campaign in your ad platform.
- Engagement
- Compare the engagement rate in GA4 for the new pages against the homepage.
Before you start: Note your current conversion rate and cost per lead for paid traffic sent to the homepage.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
There are no running costs. The pages sit on your current website, so your existing hosting or platform plan already covers them. We build with the tools your platform already has and do not add paid page-builder tools.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
This is a one-time project with no maintenance plan. The pages become part of your website and are looked after with the rest of it. If your site runs on WordPress, webcare24, our WordPress care brand, can handle updates and care. When you are ready to test the variants, CRO Testing runs and measures the tests for you.
How this compares
| Do it yourself | Hire a traditional agency | Upmark Labs | |
|---|---|---|---|
| Copy | You write it inside a page-builder tool | Often a separate copywriting fee | Written for each page, up to 600 words |
| Platform | Another subscription, often on a separate domain | Whatever the agency prefers | Built on the site you already run |
| Tracking | Basic analytics inside the tool | Set up if requested | GA4 events and up to two ad pixels, checked |
| Testing | Variants you build yourself | Quoted as a CRO project | A second headline and hero ready on each page |
| Price | A monthly tool fee per page or visitor | A quote per page | One fixed price for three pages |
Questions about this product
Which website platforms can the Landing Page Pack be built on?
WordPress, Webflow, Framer, HubSpot and Shopify. We build on the site you already run, using its own page tools, so the pages share your domain, design and analytics. You give us admin access by invite or a key you control. If your platform is a different one, ask us before ordering.
Do you write the copy for all three landing pages?
Yes. Copy is written for each page, up to 600 words, from the offer, audience and action you give us. Each page also gets a second headline and hero for testing. You approve the copy before it goes live, and two revision rounds cover the pack.
Does the pack include running A/B tests on the pages?
No. Each page gets a second headline and hero variant, built and ready, but running and measuring the tests is outside this pack. CRO Testing plans, runs and reports on tests each month. You can also run the test yourself in a testing tool you already use.
Will the landing pages track conversions from my ads?
Yes. Conversion events are set up in GA4 and in up to two ad pixels, such as Meta, for the form, booking or checkout action on each page. We check that each event fires before launch. Managing the ads and the ad spend stays with you or your ads team.
Can I use the three pages for different campaigns?
Yes, that is the usual way. Each page is planned around one offer, one audience and one action, so it can match a single ad group, launch or event. You might run one for a seasonal offer, one for a webinar and one for a free consultation, each with its own tracking.
Do I need a new website to use the Landing Page Pack?
No. The pages are built on your current website, so there is no new site, theme or hosting to pay for. If you have no website at all, WordPress Landing Page builds a standalone one-page site. If your whole site needs replacing, a full website build is the better place to start.
How is the Landing Page Pack different from a Campaign Landing Page?
The pack is three standalone pages for any business, with copy and tracking included. Campaign Landing Page is one page added to an Upmark ads package, such as Ads Launch, or to CRO Testing. Choose the pack when you run your own campaigns. Choose the add-on when you buy ads work from us.
What happens after the landing pages go live?
You get 14 days of support for anything not working as agreed, plus a short written walkthrough of each page. After that, the pages are part of your website and kept with it. There is no maintenance plan for this pack. CRO Testing is the natural next step for testing the variants.
Guides on this topic
All guides Give every campaign its own page
Order the Landing Page Pack and get three written, tracked landing pages on your current site, each built around one offer and one action.
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