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Website & Marketing Add-ons
Brand Entity Pack
Your brand facts say the same thing on your site and across the profiles AI tools read.
AI assistants and search engines piece your brand together from many places. When LinkedIn, Crunchbase, review sites and directories disagree, they may repeat the wrong founding date, services or locations. Brand Entity Pack writes one approved fact sheet and adds Organization schema with sameAs links to your site. Then it reviews up to 20 third-party profiles and corrects up to 15.
- One approved brand fact sheet for every profile
- Organization schema with sameAs links on Home and About
- Up to 15 third-party profiles corrected and logged
$825
10–20 working days
What it is
Brand Entity Pack adds brand fact clean-up to our AI search and SEO services. It writes a fact sheet with your name, description, founding date, founders, locations and categories. It adds Organization or Person schema to your Home and About pages. It reviews up to 20 profiles and corrects up to 15.
Why businesses buy it
AI tools rarely invent brand facts from nothing. They usually repeat what they find, and old profiles are full of outdated details. A former address on one directory or an old description on a review site can keep resurfacing. Fixing it means agreeing the facts once, then correcting each source with the right access. This pack does that work and keeps a log of every change. Your site's schema then points to the corrected profiles, so search engines can connect them to your brand.
Problems this solves
AI assistants repeat an old address, date or service
We review up to 20 third-party profiles against one approved fact sheet and correct up to 15 of them with your access. Outdated details are replaced at the source, and each change is logged.
Nobody in the business agrees on the official brand facts
A brand fact sheet sets out your name, description, founding date, founders, locations and categories. You approve it once, and every profile correction and schema field follows it.
Search engines cannot connect your site to your profiles
We add Organization or Person schema with sameAs links to your Home and About pages, and validate it. The links point to the profiles that describe your brand.
A good fit if
AI assistants or search results describe your brand inconsistently or wrongly.
Your business has moved, rebranded, merged or changed what it offers.
You have profiles on LinkedIn, Crunchbase, G2, Capterra, Trustpilot or industry directories.
You are buying one of our AI search visibility or SEO services.
Not the right fit if
You need local name, address and phone listings fixed across directories. See Citation Pack.
You need your Google Business Profile set up or cleaned up. See Google Business Profile Setup.
You want a Wikipedia page. We do not create or edit Wikipedia pages.
You want on-page answers and markup across many pages. See AI Search Fix Pack.
How it works
- At intake you send your approved brand facts and invite us to your website and the profiles to correct.
- We write the brand fact sheet and send it for your approval.
- We add Organization or Person schema with sameAs links to your Home and About pages, and validate it.
- We review up to 20 third-party profiles and correct up to 15 against the fact sheet.
- We check Wikidata eligibility and send the consistency log, with one revision round.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Your approved brand facts, such as legal name, founding date, founders and locations.
- Website admin access by invite, for the schema.
- Invites to each profile to correct, or someone who makes edits from our list.
- Access to the inbox used for profile verification, or someone who forwards the emails.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Add-on ordered. Brand facts and access are due within 72 hours.
Week 1
Brand fact sheet written and sent for approval.
Week 1
Organization or Person schema added to Home and About, then validated.
Weeks 1–2
Up to 20 third-party profiles reviewed against the fact sheet.
Week 2
Up to 15 profiles corrected and Wikidata eligibility checked.
Go-live
Consistency log delivered and one revision round.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $825 |
What you receive at handover
- A brand fact sheet you approve
- Organization or Person schema with sameAs links on Home and About
- A review of up to 20 third-party profiles, with up to 15 corrected
- A Wikidata eligibility check (recommendation only; no entry is created or promised)
- A consistency log of every profile and change
Expected benefits and how to measure them
- Helps your brand facts match wherever people and AI tools look
- Can reduce confusion from outdated profiles
- Gives your team one reference for future profiles
- Profiles matching the fact sheet
- Count profiles that match the fact sheet in the consistency log, before and after corrections.
- Correct facts in AI answers
- Ask three AI assistants the same five questions about your brand monthly, and score the answers against the fact sheet.
- Schema validation
- Run Google's Rich Results Test on Home and About and record whether Organization data is detected.
Before you start: Before work starts, ask three AI assistants five standard questions about your brand and save the answers. Note which profiles you know are outdated.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
There are no running costs. We correct free profiles with your access, and we do not buy paid listings or review-site subscriptions.
Ask about running costsCustom requirements
More than 15 corrections, or profiles needing more than two verification calls or documents each, are outside this add-on. Note them at checkout for a written Change Quote.
Request a custom versionKeep it running
The fact sheet, schema and consistency log are yours once delivered. Questions are answered within the parent service's support period. Keep the fact sheet to hand whenever a new profile is created. If you run AI Search Visibility Monitor, its monthly tests show how AI assistants describe you over time.
How this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Source of truth | Each profile edited from memory | Often not written down | Ours is one fact sheet you approve first |
| Site markup | A plugin's default settings | Varies | Ours adds validated schema with sameAs links |
| Off-site profiles | Fixed when someone notices | Sometimes outside the SEO scope | Ours reviews up to 20 and corrects up to 15 |
| Record | None | Depends on the agency | Ours keeps a consistency log of every change |
Questions about this product
Will the Brand Entity Pack change what ChatGPT or Gemini says about us?
We cannot promise that. AI assistants decide what to say, and they update on their own schedules. What the pack does is make your facts consistent in the places these tools often read. That gives them better material to work with. Track changes over time with AI Search Visibility Monitor if you want evidence.
Can you get us a Google knowledge panel?
No. Google decides whether to show a knowledge panel, and nobody can promise one. Consistent facts, clear schema and well-linked profiles can help Google understand your brand. If a panel already exists, you can claim it through Google's own process, and the fact sheet will help you check it.
Which third-party profiles do you review?
Usually the ones that matter most for your type of business. That often means LinkedIn, Crunchbase, G2, Capterra, Trustpilot and key industry directories. We agree the list of up to 20 with you at intake. We start with profiles that rank for your brand name or that AI tools cite.
What if we cannot log in to an old profile?
Many platforms let a business reclaim a profile by verifying through email, phone or a document. We handle up to two verification steps per profile, with your help. Profiles needing more are logged with the next step. You can finish them, or we quote through a Change Quote.
What is the Wikidata eligibility check?
Wikidata is an open database that many search and AI tools read. Not every business qualifies for an entry, because Wikidata expects independent sources. We check whether your brand is likely to qualify and explain the next step. We do not create Wikipedia pages, and an entry is never promised.
Is this the same as local citation building?
No. Citation Pack fixes name, address and phone listings for local businesses across directories. Brand Entity Pack focuses on the wider brand story: what you do, who founded you, when and where. B2B, SaaS and multi-location brands often need it even when their local listings are in good shape.
Give AI tools one consistent story about your brand.
Add the Brand Entity Pack so your facts are agreed once, marked up on your site and corrected where they are repeated.
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