Website & Marketing Add-ons
Multi-Currency Store Setup
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Website & Marketing Add-ons
Higher Ad Spend Band
Your Ads Management service grows with your budget, at a fixed monthly fee per band.
When your ad budget grows, the work grows too. There are more campaigns to pace, more ads to refresh and more structure to keep tidy. Higher Ad Spend Band raises the spend your Ads Management service covers, one band at a time, up to three bands. Each band adds two new ad variations a month, budget pacing and campaign structure work for the larger account.
- More managed ad spend without a custom quote
- Two extra ad variations a month for each band
- Same weekly optimization and monthly report
Custom quote
10–20 working days
What it is
Higher Ad Spend Band adds managed ad spend to Ads Management, one band at a time. Each band raises the spend ceiling and adds two new ad variations a month. It also covers budget pacing and campaign structure for the larger account. You can stack up to three bands, billed monthly alongside Ads Management.
Why businesses buy it
Ads Management covers a set level of monthly ad spend. Once a growing account passes it, the usual answer is a custom quote and a wait. This add-on gives you a fixed monthly fee per band instead. A bigger budget needs more than bigger numbers. Campaigns may need splitting, pacing becomes more important, and ads tire faster with more impressions. Each band pays for that extra work. You keep the same weekly optimization and monthly report you already know.
Problems this solves
Your ad budget has outgrown what Ads Management covers
Each Higher Ad Spend Band raises the managed spend ceiling by a fixed step, up to three bands. You add a band instead of waiting for a custom quote.
Ads tire faster once a bigger budget buys more impressions
Each band adds two new ad variations a month, written and built in your ad account. Fresh ads rotate in alongside the ones Ads Management already provides.
Campaigns built for a small budget struggle at a larger one
We review the campaign structure for the larger budget and restructure campaigns where needed. Then we set budget pacing across the whole account, week by week.
Scope card
SKU UPM-SA043
Higher Ad Spend Band
Everything this service includes each month, written down before you pay. The first 3 months are paid at checkout, then it runs month to month.
Custom quote
This product is priced on a custom quote. Tell us what you need and we reply with a fixed written quote.
Request a custom quoteWhat is included
- Channel
- The platform managed under Ads Management (Google Ads or Meta Ads)
- Integrations
- Tracking through Google Tag Manager or the Meta pixel
- Knowledge
- Ad budget up to $80,000 a month with 1 band, $130,000 with 2 bands and $180,000 with 3 bands; 2 extra ad variations a month per band. With Second Ads Platform, the budget is combined across both platforms
- Workflows
- Optimize, pace budget, restructure and report
- Languages
- 1
- Testing
- Tracking checked every month
- Revisions
- 1 round
- Handoff
- Monthly report
A good fit if
You already use Ads Management, or are ordering it now.
Your monthly ad spend has grown, or will grow, past what Ads Management covers.
You want to scale on the same platform before adding a second one.
You prefer a fixed monthly fee to a fresh quote each time the budget changes.
Not the right fit if
You want to advertise on a second platform as well. Add Second Ads Platform.
You need more new ad creative than the extra variations. See Ad Creative Pack.
Your spend will go beyond what three bands cover. Ask for a Change Quote through an expert consultation.
You only need a one-off review of a large account. See Ads Account Audit.
How it works
- At intake you confirm your new monthly budget, how it splits across campaigns and how many bands you need.
- We review the account structure for the larger budget and agree changes with you.
- We restructure campaigns where needed and set budget pacing across the account.
- Each week we optimize as before, and each month we add two new ad variations per band.
- Your monthly report covers the whole account, including the extra spend.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- An active Ads Management service with admin access to your ad account by invite.
- Your new monthly ad budget and how it splits across campaigns.
- The number of bands you need.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Add-on ordered. New budget, campaign split and number of bands are due within 72 hours.
Week 1
Account structure reviewed for the larger budget and changes agreed.
Week 2
Campaigns restructured and budget pacing set for the new spend.
Every week
Bids, budgets and targeting adjusted across the larger account.
Month end
Extra ad variations live, tracking checked, monthly report sent.
After month 3
The minimum term ends. Continue month to month, change bands or cancel.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | Custom quote |
What you receive at handover
- Each month: more managed ad spend for each band, on your Ads Management platform
- Each month: two new ad variations for each band
- Each month: budget pacing, campaign structure work and tracking checks
- Each month: the same report, covering the larger account
- If you stop: your ad account, campaigns, ads and past reports stay yours
Expected benefits and how to measure them
- Helps a growing budget stay paced and organized
- Can keep ads fresh as impressions rise
- Makes the cost of management predictable as you scale
- Cost per conversion
- Compare cost per conversion in your ad platform for the three months before adding a band and the three months after.
- Budget pacing
- Check monthly spend against planned budget in the platform, and count months that overspent or underspent.
- Ad frequency
- Track average frequency per audience in platform reports before and after the extra variations.
Before you start: Record monthly spend, conversions, cost per conversion and ad frequency for the three months before the first band starts.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
Your ad budget is paid directly to Google or Meta from your own account. With 1 band the fees cover an ad budget up to $80,000 a month. With 2 bands that rises to $130,000, and with 3 bands to $180,000. With Second Ads Platform, the ceiling covers both platforms combined. We never handle your ad spend.
Ask about running costsCustom requirements
Ad spend above what three bands cover, a third ad platform, video ad production or landing pages are outside this add-on. Note them at checkout for a written Change Quote.
Request a custom versionHow billing works
There is no separate maintenance, because this add-on runs every month with Ads Management. The first three months are paid upfront at checkout. After that it continues month to month, and you can drop a band or cancel the add-on while keeping Ads Management.
This product is priced on a custom quote. Tell us what you need and we reply with a fixed written quote.
Request a custom quoteHow this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Fee | Your own time, which grows with the budget | Often a percentage of spend, recalculated each month | Ours is a fixed monthly fee per band, shown before you buy |
| Creative | As many ads as you find time to write | Agreed in the retainer | Ours adds two new ad variations a month per band |
| Structure | Campaigns often stay as they were at a smaller budget | Reviewed when scope is renegotiated | Ours reviews structure for the larger budget |
| Ad spend | Paid to the platform | Sometimes passed through the agency | Ours is never handled by us; you pay the platform |
Questions about this product
How much ad spend does each Higher Ad Spend Band cover?
Ads Management covers a minimum ad budget of $30,000 a month. Each band raises the ceiling by the same amount. One band covers a budget up to $80,000 a month, two bands up to $130,000 and three bands up to $180,000. With Second Ads Platform, the ceiling covers both platforms combined. Above that, ask for a Change Quote.
How is the Higher Ad Spend Band billed?
Bands are sold by custom quote. The fee follows the Ads Management rule: 12% of the extra monthly budget each band adds, billed with Ads Management. Like Ads Management, there is a 3-month minimum, paid upfront when you accept the quote. After that it runs month to month. You can add or drop a band from the next billing month if your budget changes.
What happens if our ad spend drops back below the band?
You can drop the band at the next billing month, once the 3-month minimum has passed. Your account keeps running under Ads Management at its normal level. We recommend waiting a few weeks before dropping a band, in case the lower spend is a short seasonal dip.
Does a higher band mean better ad results?
Not on its own. A band pays for the extra management work that a larger budget needs, such as pacing, structure and fresh ads. Results still depend on your offer, website, tracking and market. We report clearly each month, so you can judge whether the extra spend is paying back.
Can we use the extra band on a second ad platform?
Only if you also have Second Ads Platform. That add-on brings a second platform under management. When both are active, the spend ceiling is combined across both platforms. On its own, a band raises the ceiling on the platform already managed under Ads Management.
Who writes the extra ad variations each month?
We do, as part of the monthly work. Each band adds two new ad variations a month, written and built in your ad account, using your existing images or video. New photography, video ads or larger creative batches are not included. Ad Creative Pack covers fuller monthly creative production.
Let your ad management keep up with your budget.
Add a Higher Ad Spend Band so a growing account gets the pacing, structure and fresh ads it needs.
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