Website & Marketing Add-ons
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Website & Marketing Add-ons
Boosted Posts Management
Your best posts boosted to the right local audiences each month, with the budget watched for you.
Some posts deserve more reach than they get on their own. Boosted Posts Management puts a little paid push behind them. It adds to Social Media Starter, Growth or Pro. Each month we pick your strongest posts, build audiences around your customers and locations, and boost them within a set budget paid by you, then adjust and report.
- Your best posts boosted to chosen audiences each month
- Ad spend paid by you directly, within a set cap
- Every boost checked before it starts and watched while running
$525/mo
3-month minimum, paid upfront
Up and running in 10–20 working days
What it is
Boosted Posts Management is a monthly add-on for Social Media Starter, Social Media Growth and Social Media Pro. Each month we pick your best posts, build audiences around your customers and locations, and boost them within a set monthly budget that you pay to the platforms directly. We monitor, adjust and report the results.
Why businesses buy it
Pressing the boost button is easy. Choosing the right post, the right people and a sensible budget is where money gets wasted. Many small businesses try boosting once, see little, and stop without knowing why. Boosted Posts Management makes boosting a planned part of your month, checked before it starts and adjusted while it runs. Your money stays in your own ad account. Platforms decide how ads are delivered, so we never promise customers or sales, but we report clearly on where the budget went.
Problems this solves
Your best posts are seen by fewer people than they deserve
Each month we pick your strongest posts and boost them to audiences built around your customers and locations. Spend stays within a set monthly budget that you pay the platforms directly.
Pressing the boost button often spends money on the wrong people
We check your ad account and set up audiences first. Every boost is checked for audience, budget and dates before it starts, so spend goes to people likely to care.
Boost budgets run out early or sit unspent at month end
We monitor boosted posts through the month and adjust the budget as results come in. Money moves towards the posts doing well instead of sitting idle or draining too fast.
You cannot tell whether boosting posts is worth it
Boost results are added to your monthly report beside your regular posts. You can see what the spend achieved and decide with real figures whether to carry on.
A good fit if
You have a social media package and some posts deserve more reach than they get on their own.
You have tried boosting posts yourself, but were never sure who you were paying to reach.
You serve particular towns, regions or customer types and want boosts aimed at them.
You have a modest monthly budget for boosting and want it spent with care.
Not the right fit if
You want full ad campaigns with tracking, new ad creative and larger budgets. See Ads Launch or Ads Management.
You need fresh ad designs made for campaigns, not your existing posts. See Ad Creative Pack.
You want LinkedIn campaigns aimed at job titles and companies. See LinkedIn Ads Launch.
You do not have a social media package yet. Start with Social Media Starter, Growth or Pro.
How it works
- You invite us to your ad account, with your own payment method on file, and set your monthly boost budget.
- We check the ad account and build audiences around your customers and the locations you serve.
- Each month we propose a boosting plan, choosing the posts most worth boosting, for your approval.
- Every boost is checked for audience, budget and dates before it starts, then monitored while it runs.
- We shift budget between boosts during the month, and the results appear in your monthly report.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Ad account access by invite or through a key you control, with your own payment method on file.
- Your monthly boost budget.
- One person who approves the boosting plan.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Add-on ordered. Ad account access and your boost budget are due within 72 hours.
Weeks 1–2
Ad account checked, audiences built and the first boosting plan sent.
First boosts
Approved posts boosted after audience, budget and dates are checked.
Through the month
Boosts monitored and budget moved to what is working.
Month end
Boost results in your monthly report, then the next plan.
After month 3
The minimum term ends. Keep it month to month, or drop it.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $1,575 |
What you receive at handover
- An ad account check and audience setup
- Each month, a boosting plan
- Boosted posts set up, monitored and adjusted during the month (ad spend is paid by you to the platforms)
- Boost results in your monthly report
- If you stop, the audiences stay in your ad account and past reports are yours
Expected benefits and how to measure them
- Your strongest posts can reach more of the right local people.
- Monthly results make it easier to judge whether boosting is worth the spend.
- Reach per boosted post
- Compare each boosted post's reach in Meta Ads Manager with the organic reach of your regular posts.
- Cost per result
- Track cost per click, message or lead in Ads Manager or the platform's ad tools month by month.
- Website visits from boosts
- Check paid social sessions in Google Analytics each month and compare with the month before boosting.
Before you start: Before the first boost, note average organic reach for your recent posts. Record current monthly enquiries and website visits from social media.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
Your ad spend is the running cost, and you set it each month, up to $1,000 a month under this add-on. Each platform bills that spend straight to the payment method on your own ad account. We never hold or pass on your ad money.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionHow billing works
There is no separate maintenance, because boosting runs each month alongside your package. The rhythm is simple: agree the plan, boost, watch and adjust, then report. The first three months are paid upfront at checkout, which gives time to learn which posts and audiences respond. After that it runs month to month, and you can drop it any month.
$525/mo
The first 3 months ($1,575) are paid at checkout. After that it runs month to month and you can stop any month.
Ask a questionHow this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Cost | Only your ad spend, plus your time and guesswork | A paid social retainer, often with a minimum spend | One fixed monthly fee shown before you buy, with spend paid by you to the platforms |
| Audiences | The platform's suggested audience | Built during onboarding | Built around your customers and the places you serve |
| Checks | A boost button pressed in a hurry | Usually reviewed | Audience, budget and dates checked before every boost starts |
| Budget | Spent until it runs out | Managed to their plan | Adjusted during the month, within your cap |
| Reporting | Numbers in each app | A separate ads report | Boost results in your existing monthly report |
Questions about this product
Which packages can Boosted Posts Management be added to?
Social Media Starter, Social Media Growth and Social Media Pro. It boosts the posts those packages already create, on the same platforms. You can buy it with your package or add it later. If you do not have a package yet, start with whichever one matches the number of platforms you need.
How much does Boosted Posts Management cost, and is ad spend included?
The management fee is $525 a month, with a three-month minimum paid upfront at checkout. Ad spend is not included. You pay the platforms directly through your own ad account, and this add-on manages up to $1,000 a month of that spend. After the first three months it runs month to month.
What if I want to spend more than $1,000 a month on boosting?
Then a full ads service is likely a better fit. Spend above $1,000 a month is outside this add-on. Ads Management covers larger budgets on Google or Meta, with campaign structure, new ads and a monthly report. If you are unsure, an expert consultation can help you compare the two options.
Will boosting my posts bring in more customers?
No one can promise that. Boosting puts your posts in front of more of the people you choose, but whether they follow, click or buy depends on your offer and on them. Each platform also decides how ads are delivered. We report honestly on reach, engagement and clicks, and move budget towards what works.
Who approves boosts, and can a platform reject them?
You approve the monthly boosting plan, and yes, platforms can reject boosts. Each platform reviews ads against its own rules, and that decision is theirs. If a boost is rejected, we tell you the reason given and choose another post or fix what we can. Nothing is boosted without the plan you approved.
Which platforms can you boost posts on?
Facebook and Instagram through Meta Ads Manager are the most common, and LinkedIn and TikTok work through their own ad tools. We boost on the platforms your package covers. Each one bills ad spend to the payment method on your own ad account, and we only ever have access by invite.
What happens if I drop Boosted Posts Management?
Boosting stops at the end of the last paid month, and no further spend is set up by us. Your ad account, audiences and past results stay with you, so you can keep boosting yourself if you like. Your social media package carries on as normal. Remove our ad account access once the add-on ends.
Give your best posts a push
Add Boosted Posts Management to your social package and have your strongest posts boosted to chosen audiences, with spend watched through the month.
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