Website & Marketing Add-ons
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Website & Marketing Add-ons
Schema Markup Pack
Structured data on up to 15 pages, so search engines and AI tools understand exactly what each page is about.
Search engines and AI tools read your pages faster and more reliably when the content is clearly labeled. Schema Markup Pack adds that structured data to up to 15 pages. We add Organization and LocalBusiness schema for your business details, Service or Product schema on key pages and FAQ schema where pages answer real questions, then validate every page.
- Organization and LocalBusiness schema for your business details
- Service or Product and FAQ schema on key pages
- Every page validated before handoff
$525
10–20 working days
What it is
Schema Markup Pack is a one-time add-on that adds structured data to up to 15 pages of your website. It includes Organization and LocalBusiness schema for your business details, Service or Product schema on key pages and FAQ schema where pages answer real questions. Every page is validated before handoff.
Why businesses buy it
Most websites either have no structured data or rely on a plugin's generic version, often with errors nobody has checked. That leaves search engines and AI tools to guess what a page is about and who is behind it. Adding schema by hand is fiddly and easy to get wrong. This pack adds the types that matter most for a small or mid-sized business, on the pages you choose, and validates each one. It makes your pages clearer to machines, though rich results and AI mentions remain each platform's decision.
Problems this solves
Search engines misread your business name, address or opening details
We add Organization and LocalBusiness schema that states your business details in a format search engines read directly. It sits behind the page, so visitors see no change to your design.
Search and AI tools describe what you sell vaguely or wrongly
Service or Product schema goes on your key pages, describing each offer in structured form. This helps search engines and AI tools understand what each page is about and who it serves.
Helpful question-and-answer content is treated as plain text
Where pages answer real questions, we add FAQ schema that marks them up as questions and answers. Whether they show as rich results remains Google's decision, but the pages are clearly labeled.
You cannot tell whether structured data on your site actually works
Every page is tested with Google's Rich Results Test before handoff. You receive a validation report for each page, so you know the markup reads correctly rather than hoping it does.
A good fit if
You are buying, or already have, one of our SEO, AI search, Local SEO or website build packages.
Your site has little or no structured data, or plugin-generated schema with errors.
You want search engines and AI tools to read your business name, services and FAQs reliably.
You can list the 15 pages that matter most, such as home, services, products and contact.
Not the right fit if
You want the page content itself rewritten for AI assistants, not just marked up. See AI Search Fix Pack.
Your site has broader technical problems such as broken redirects or indexing errors. See Technical SEO Fix Sprint.
You need product schema across a whole store, checked every month. See Ecommerce SEO.
You are not buying one of the compatible packages. This add-on is only offered alongside them.
How it works
- We agree a schema plan for up to 15 pages, matching each page to the right schema type.
- Organization and LocalBusiness schema are added with your exact business details.
- Service or Product schema is added to key pages, and FAQ schema to pages that answer real questions.
- Every page is tested with Google's Rich Results Test, and you receive a validation report.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Website admin or editor access by invite.
- Google Search Console access by invite.
- Your exact business details, such as legal name, address, phone and opening hours.
- The pages you want marked up.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Add-on ordered. Access, business details and page list are due within 72 hours.
Week 1
Schema plan agreed for up to 15 pages.
Week 1
Organization and LocalBusiness schema added.
Week 2
Service or Product and FAQ schema added to key pages.
Week 2
Every page tested with Google's Rich Results Test.
Go-live
Validation report delivered.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $525 |
What you receive at handover
- A schema plan covering up to 15 pages
- Organization and LocalBusiness schema added to your site
- Service or Product schema on your key pages
- FAQ schema on pages that answer real questions
- A validation report for every page
Expected benefits and how to measure them
- Search engines and AI tools can read your business and offer details more reliably.
- Marked-up pages may become eligible for rich results, though display stays Google's call.
- Valid structured data items
- Compare the enhancement reports in Google Search Console before and after, looking at valid items and errors.
- Rich result impressions
- In Search Console Performance, filter by search appearance and compare the eight weeks before and after.
- Click-through rate on marked-up pages
- Compare Search Console click-through rate for the planned pages over the eight weeks before and after the work.
Before you start: Before work starts, run your main pages through the Rich Results Test and save the results. Export Search Console clicks and click-through rate for the planned pages.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
There are no running costs. Schema is added to your existing pages, and you do not need to buy a schema plugin or app to keep it in place.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
This is a one-time add-on, so there is no separate fee for it. Schema stays on your pages and travels with them. If you change your address, services or FAQs later, the matching schema needs updating too. Your parent package's support or maintenance terms cover questions about it.
How this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Cost | A schema plugin, often a yearly subscription | Usually quoted as technical SEO hours | One fixed add-on price, shown before you buy |
| Coverage | Generic defaults across every page | Agreed in a proposal | Up to 15 pages, each matched to the right type |
| Accuracy | Often left with errors | Depends on the team | Every page validated with Google's Rich Results Test |
| Report | None | Varies | A validation report for every page |
Questions about this product
What is schema markup in plain terms?
Hidden labels in your page code that tell machines what the page contains. Instead of guessing, a search engine or AI tool can read that a page is about a service, who provides it, where the business is and which questions it answers. Visitors do not see it, but it makes your pages easier to understand.
Will schema markup give me star ratings or rich results in Google?
It cannot guarantee them. Rich results, such as FAQ dropdowns or product details in search, are Google's decision, and Google changes which types it shows. Valid schema makes your pages eligible and easier to understand. We validate every page, but whether a rich result appears is outside anyone's control.
Which packages can the Schema Markup Pack be added to?
Our SEO packages, such as SEO Audit and Roadmap, Growth SEO, Ecommerce SEO and Technical SEO Fix Sprint, plus Local SEO and International SEO Setup. It also fits the AI search services and our website and store builds, including WordPress, Shopify, WooCommerce and migration projects. Each compatible package shows it as an add-on.
Does schema markup help with AI search?
It helps AI tools identify who you are and what you offer, which supports accurate descriptions. Organization and service details are especially useful for that. On its own, it does not decide whether an assistant mentions you, because each tool weighs many signals. For page rewrites as well, see AI Search Fix Pack.
My site already has a schema plugin. Is this still useful?
Often, yes. Plugins add generic schema that can be incomplete, duplicated or wrong for your business type. We review what is there, keep what is correct, fix or replace what is not and add the types the plugin misses. Every page is validated afterwards, so you know the result is clean.
What happens after the schema is added?
You receive a validation report for every page, and the schema stays on your site. You can remove our access straight away. If your business details or FAQs change later, the matching schema should be updated too. Questions are covered under the support or maintenance terms of the package you bought it with.
Label your pages so machines understand them
Add the Schema Markup Pack for validated Organization, LocalBusiness, Service or Product and FAQ schema on up to 15 pages.
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