Website & Marketing Add-ons
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Website & Marketing Add-ons
Google Merchant Center Feed
Your products in a clean Google Merchant Center feed, with errors fixed and free listings switched on.
Your products can appear in Google Shopping free listings, but only if Merchant Center accepts your feed. This add-on sets up or cleans up your Merchant Center account, verifies and claims your website, and builds a product feed for up to 200 products. Feed errors and warnings are fixed, free listings are switched on, and you get a feed status report showing where things stand.
- Product feed for up to 200 products
- Feed errors and warnings fixed before review
- Free listings switched on and website verified
$675
10–20 working days
What it is
Google Merchant Center Feed adds a product feed for up to 200 products to a store build, Store Migration or Ecommerce SEO. It includes Merchant Center set up or cleaned up, your website verified and claimed, feed errors fixed, free listings switched on and a feed status report. It prepares the feed that free listings and Shopping ads rely on.
Why businesses buy it
Merchant Center is strict, and its error messages are hard to read. Stores often connect a feed, see a wall of warnings and give up, leaving free listings switched off. This add-on works through it for you: the account is set up, the website verified and claimed, shipping and returns entered to match your store, and the feed checked for errors before and after review. Free listings are switched on, and the status report shows exactly which products are live and which still need attention.
Problems this solves
Your products never appear in Google's free shopping listings
We set up or clean up Merchant Center, verify and claim your website, and switch on free listings. Up to 200 products can then appear, subject to Google's approval.
Feed errors keep products from being approved
We build a product feed for up to 200 products and fix the errors it shows. The feed is checked before and after Google's review, and a status report records the results.
You plan Shopping ads later but have no feed ready
The feed we set up is the one free listings and Shopping ads rely on. When you are ready to advertise, your product data is already in place.
A good fit if
You run, or are building, a WooCommerce or Shopify store.
You want your products eligible for Google's free listings.
You have up to 200 products to include in the feed.
You may run Shopping ads later and want a clean feed first.
Not the right fit if
You want paid Shopping campaigns built and launched. See Shopping Ads Launch.
You have more than 200 products. Note it for a Change Quote.
You need product data or descriptions improved first. See Product Descriptions Pack.
You do not yet have a store. Start with Shopify Store Build or WooCommerce Store Build.
How it works
- At intake we get store and Merchant Center access and your shipping and returns policies.
- Merchant Center is set up or cleaned up, and your website is verified and claimed.
- A product feed for up to 200 products is built, and errors and warnings are fixed.
- Free listings are switched on, the feed is checked again after review, and you get a feed status report.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Store admin access by invite or a key you control.
- Merchant Center access by invite, if you already have an account.
- Your shipping and returns policies.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Store and Merchant Center access and policies checked.
Week 1
Merchant Center set up or cleaned up and website verified and claimed.
Weeks 1–2
Product feed built and submitted, shipping and returns entered.
Week 2
Feed errors and warnings fixed.
Week 2
Free listings switched on and feed rechecked after review.
Go-live
Feed status report delivered.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $675 |
What you receive at handover
- A Merchant Center account set up or cleaned up
- Your website verified and claimed
- A product feed for up to 200 products, with feed errors fixed
- Free listings switched on
- A feed status report (paid Shopping campaigns are not included)
Expected benefits and how to measure them
- Can put your products in Google Shopping without ad spend
- Gives you a feed ready for Shopping ads whenever you want them
- Approved products
- Track approved versus disapproved products in Merchant Center diagnostics.
- Free listing clicks
- Read clicks in Merchant Center's performance report month by month.
- Sales from Google Shopping
- Check orders from Google organic shopping traffic in your store analytics.
Before you start: Note how many products you want listed and any current traffic or sales from Google Shopping.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
There are no running costs. Merchant Center and free listings are free to use. If you later run Shopping ads, ad spend is paid to Google separately.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
Once connected, the feed updates from your store as products change. New products can trigger new warnings, so check Merchant Center now and then. For ongoing feed and search work, Ecommerce SEO covers it monthly.
How this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | Free, but slow to work through Google's errors | Often bundled into an ads retainer | Ours is one fixed price for up to 200 products, shown before you buy |
| Errors | Warnings left unresolved | Fixed as part of a campaign build | Ours fixes feed errors and warnings and rechecks after review |
| Free listings | Often never switched on | May focus on paid ads first | Ours switches on free listings and reports what is live |
Questions about this product
Which packages can the Google Merchant Center Feed be added to?
It is offered with WooCommerce Store Build, Shopify Store Build, Store Migration and Ecommerce SEO. Add it in the same order, so the feed is built from your finished catalog and checked before free listings are switched on. It works with WooCommerce and Shopify stores.
Will Google approve every product in the feed?
No one can promise that. Google reviews each product against its own policies, and some products or categories are restricted. We fix the errors and warnings we can, check the feed before and after review, and list any products Google still rejects in the feed status report, with the reason it gives.
What are free listings in Google?
Free listings let your products appear in the Google Shopping tab and other Google surfaces without paying for ads. They come from your Merchant Center feed. We switch them on once the feed is set up and checked. Where and how often products appear is decided by Google and is never guaranteed.
Does this add-on run Google Shopping ads?
No. It prepares the feed that Shopping ads rely on, and switches on free listings. Paid Shopping campaigns are a separate service: Shopping Ads Launch builds and launches them on the same feed. Getting the feed clean first usually makes an ads launch smoother.
Why do you need our shipping and returns policies?
Because Google checks them. Merchant Center asks for shipping costs, delivery times and a returns policy, and compares them with what your website shows. Mismatches are a common reason for products being limited or disapproved. We enter them in Merchant Center to match your store pages.
Can the feed include more than 200 products?
Not in this add-on, which covers up to 200 products. Larger catalogs are quoted through a Change Quote, because feed rules and fixes grow with the number of products and variants. Note your product count at checkout and we send a written quote.
Get your products in front of Google shoppers.
Add the Google Merchant Center Feed and get a clean product feed, a verified website and free listings switched on for up to 200 products.
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