Website & Marketing Add-ons
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Website & Marketing Add-ons
Tracking and Analytics Add-on
Clean GA4, Tag Manager, five tested conversion events and the Meta pixel, set up before you launch or advertise.
Launching a site or an ad campaign without clean tracking means guessing what works. This add-on sets up or cleans up GA4, builds a Google Tag Manager container, tracks the five actions you count as conversions and installs the Meta pixel, respecting your consent banner settings. Every event is tested and logged, so you can trust the numbers from the first day.
- GA4 and Google Tag Manager set up or cleaned up
- Five conversion events tracked and tested
- Meta pixel installed, following your consent settings
$675
10–20 working days
What it is
Tracking and Analytics Add-on sets up GA4, Google Tag Manager, five conversion events and the Meta pixel as part of a website or store build, an ads launch or Email Flows Build. It includes a GA4 property set up or cleaned up, a Tag Manager container, consent banner settings respected and a test log showing every event firing.
Why businesses buy it
Most tracking problems are found too late, after weeks of ad spend or a launch with no data. Events fire twice, or not at all, and nobody notices. Setting tracking up as part of the project means it is ready from day one and tested before money is spent. You choose the five actions that matter, such as a form, a booking or a purchase. We set them up in Tag Manager, send them to GA4, install the Meta pixel and log a test of each one.
Problems this solves
A new site or campaign launches with no conversion tracking
This add-on sets up GA4, Google Tag Manager and five conversion events within your build, ads launch or email flows project. Every event is tested and logged.
Meta ads cannot learn from actions they never see
We install the Meta pixel alongside GA4, so Meta ads can be measured against real actions on your site. The test log shows each event firing.
Tracking ignores the choices visitors make in your consent banner
Tags are set to respect your existing consent banner settings, so tracking follows the choices it records. The banner itself is a separate add-on, Cookie Consent and Privacy Setup.
An old GA4 property is cluttered with test data and duplicates
We set up a fresh GA4 property or clean up the one you have. Tag Manager holds the tags in one container, making later changes easier to manage.
A good fit if
You are launching a website, store, ad campaign or email flows with us.
You want to know which actions visitors take, not just page views.
You plan to run Meta ads now or later.
Your site already has a consent banner, or will have one before launch.
Not the right fit if
You need dashboards or the Meta Conversions API. See Tracking and Analytics Setup.
You need a consent banner set up. Add Cookie Consent and Privacy Setup alongside this add-on.
You need more than five events or server-side tracking. That is quoted through a Change Quote.
You need your website connected to a CRM. See Integration Pack.
How it works
- At intake you list the five actions you count as conversions and give access to your website, GA4, Tag Manager and Meta.
- We set up or clean up your GA4 property and build a Google Tag Manager container.
- The five conversion events and the Meta pixel are added, following your consent banner settings.
- Every event is tested and recorded in a test log, with one revision round for changes.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Website admin access by invite or a key you control.
- Access to GA4, Google Tag Manager and Meta by invite.
- The five actions you count as conversions.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Access checked and five conversion actions agreed.
Week 1
GA4 property set up or cleaned up.
Weeks 1–2
Tag Manager container built and events configured.
Week 2
Meta pixel installed and consent settings checked.
Week 2
Every event tested and recorded in the test log, one revision round.
Go-live
Tracking live and test log handed over.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $675 |
What you receive at handover
- A GA4 property set up or cleaned up
- A Google Tag Manager container
- 5 conversion events tracked
- The Meta pixel installed
- Tags set to respect your consent banner settings
- A test log showing every event firing
Expected benefits and how to measure them
- Lets you measure results from the first day of launch
- Helps ad platforms and analytics report the actions that matter
- Makes later tracking changes simpler in one container
- Tracking accuracy
- Compare GA4 conversions with real leads or orders in your records for the first month.
- Cost per conversion
- Read it in your ad platform once conversions are flowing.
- Event health
- Check the events report in GA4 each month to confirm all five events still fire.
Before you start: Note how you count leads or orders today, so GA4 figures can be checked against them after launch.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
There are no running costs. GA4, Google Tag Manager and the Meta pixel are free to use, and the setup is paid once.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
Tracking keeps running on its own, but site changes can break events. Keep the test log as a reference, and recheck events after any redesign. Care for the site itself follows the package it belongs to.
How this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | Free tools, but hours of trial and error | Often part of a larger analytics retainer | Ours is one fixed price, shown before you buy |
| Accuracy | Duplicate or missing events go unnoticed | Checked to the agency's process | Ours tests every event and records it in a test log |
| Consent | Tags fire whatever visitors choose | Handled if in scope | Ours sets tags to respect your consent banner settings |
Questions about this product
Which packages can the Tracking and Analytics Add-on be added to?
It is offered with WordPress Landing Page, WordPress Business Website, Corporate Website, Booking Website, Membership Website, WooCommerce Store Build, Shopify Store Build, Website Redesign, Website Migration to WordPress and Store Migration, and with Ads Launch, Shopping Ads Launch, LinkedIn Ads Launch, TikTok Ads Launch and Email Flows Build. Add it in the same order, so tracking is tested before launch.
What counts as a conversion event?
Any action that matters to your business, such as a form submission, a booking, a purchase, a phone number click or a newsletter sign-up. You choose the five actions at intake. Each one is set up in Google Tag Manager, sent to GA4 and tested, so you can see it firing in the test log.
Does this add-on set up our cookie consent banner?
No. Consent banner setup is a separate add-on, Cookie Consent and Privacy Setup, which adds a banner and Google Consent Mode v2. If your site already has a consent banner, we set the tags to respect its settings, so tracking follows the choices visitors make. You can order both add-ons with the same build.
Why install the Meta pixel if we do not run Meta ads yet?
Because it starts recording visits and conversions from the day it goes live. If you launch Meta ads later, that history is already there to build audiences and measure results. The pixel follows your consent banner settings, the same as the other tags in your Tag Manager container.
Will we get a dashboard or reports with the tracking?
No. Dashboards and reports are outside this add-on. You get clean data flowing into GA4, where its standard reports are available straight away, and a test log showing each event firing. For a Looker Studio dashboard and the Meta Conversions API, compare Tracking and Analytics Setup, our standalone tracking package.
Can you fix an existing GA4 property instead of starting again?
Yes. If you already have GA4, we clean up the property rather than replace it, so your history is kept. We check the setup, move tracking into a Tag Manager container and add the five events. Each one is then tested and recorded in the test log.
Launch with numbers you can trust.
Add the Tracking and Analytics Add-on and go live with GA4, Tag Manager, five tested conversion events and the Meta pixel already in place.
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