Website & Marketing Add-ons

Blog Setup

A blog added to your WordPress site, designed to match, with categories and three starter articles live.

A blog gives you a place to answer customer questions and share news, but an empty one looks worse than none. Blog Setup adds a blog to your WordPress website build or WooCommerce store. We design the listing and post templates to match your site, set up categories for your topics, and write and publish three starter articles, so it launches with real content.

  • Blog listing and post templates designed to match
  • Three starter articles written and published
  • Recorded guide so your team can keep posting
$825 10–20 working days
Three booklets in an oak rack with room for more, a blog launched with starter articles and space to grow.

What it is

Blog Setup adds a blog to a WordPress website build or the WooCommerce Store Build. It includes a blog listing template and a post template designed to match your site, up to five categories, three starter articles of around 800 words each, and a short recorded guide to publishing posts. Articles are proofread and checked for accuracy.

Why businesses buy it

Many businesses plan to start a blog later and never do, because the setup and the first articles feel like a project of their own. Adding the blog to your build removes that hurdle. The templates are designed with the rest of the site, categories are agreed around your topics, and three starter articles are written from your facts and examples. The blog launches with real content. A recorded guide shows your team how to publish the next post, so keeping it going is simple.

Problems this solves

Your WordPress site has nowhere to publish articles or news

We add a blog listing template and a post template designed to match your site. Up to five categories are set up so posts are organized from the start.

A new blog looks empty with nothing published yet

We write three starter articles of around 800 words each, proofread and checked for accuracy. Your blog opens with real content for visitors to read.

The team is unsure how to publish posts themselves

A short recorded guide walks through publishing a post step by step. Anyone on the team can refer back to it whenever they add a new article.

Scope card SKU UPM-SA004

Blog Setup

Everything this build includes, written down before you pay. Choose how you want it, own the code or license it yearly, then the delivery speed and any add-ons.

$825 one-time build price

What is included

Channel
Same WordPress site as the parent build
Integrations
None
Knowledge
2 templates, up to 5 categories and 3 articles
Workflows
Design, build, write and publish
Languages
1
Testing
Articles proofread and checked for accuracy before publishing
Revisions
1 round
Handoff
Short recorded guide to publishing posts

A good fit if

You are buying a WordPress website build or WooCommerce Store Build.
You want to publish articles, news or guides for customers.
You can share topics, facts and examples for three starter articles.
Your team, or a Content Pack, will keep publishing after launch.

Not the right fit if

You want regular articles written every month. See Content Pack: 4 Articles or Content Pack: 8 Articles.
You want old blog posts moved from Wix, Squarespace or Webflow. See Website Migration to WordPress.
Your site runs on Shopify. Blog Setup is for WordPress and WooCommerce builds.
You want posts emailed to subscribers. See Email Campaigns.

How it works

  1. At intake you share the topics you want to cover and the facts and examples for three starter articles.
  2. We design the blog listing and post templates to match your site, and set up to five categories.
  3. Three starter articles of around 800 words each are written, proofread and checked for accuracy.
  4. After your review and one revision round, the articles are published and you get a recorded guide to publishing posts.

What you provide within 72 hours

Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.

  • Site or store admin access, shared with the parent build.
  • The topics you want the blog to cover.
  • Facts and examples for the three starter articles.
  • One person who approves the articles.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.

Timeline

Start Topics agreed and starter article facts reviewed.
Week 1 Blog listing and post templates designed and built.
Weeks 1–2 Categories set up and three starter articles written.
Week 2 Articles proofread and checked for accuracy.
Week 2 Your review and one revision round.
Go-live Articles published and recorded publishing guide shared.
Delivery options, in working days (Monday to Friday) from completed intake. They can extend because of national or public holidays, technical issues outside our control (such as platform outages, third-party changes, account approvals or access delays), or natural disasters and other events beyond our control. If a delay happens, we tell you in writing with a new date.
OptionDelivery timePrice
Standard10–20 working days$825

What you receive at handover

  • A blog listing template and a post template
  • Up to 5 categories set up
  • Three starter articles of around 800 words each, published
  • A short recorded guide to publishing posts

Expected benefits and how to measure them

  • Gives you a ready place to share news and expertise
  • Can bring in search visitors through useful articles
  • Makes it easy for your team to keep publishing
Organic clicks to posts
Track clicks to blog posts in Search Console month by month.
Posts published
Count new posts each month after launch to check the blog stays active.
Blog to service page visits
Check in analytics how many blog readers go on to a service or product page.

Before you start: Note your current organic traffic and any news or articles you share elsewhere today.

These are things to track, not promised results. Outcomes depend on your data, your team and your market.

Running costs

There are no running costs. The blog runs on the WordPress site you already pay hosting for, and publishing posts costs nothing extra.

Ask about running costs

Custom requirements

Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.

Request a custom version

Keep it running

The blog is part of your WordPress site, so after the support period its care is handled by webcare24, our WordPress care brand, with updates, backups, security and fixes. For regular new articles, a Content Pack writes and publishes them each month.

How this compares

Do it yourself with a SaaS toolHire a custom agencyUpmark Labs
Price Free to switch on, but an empty blog Design and writing often quoted separately Ours is one fixed price for templates, categories and three articles
Design The theme's default blog layout Designed as part of the project Ours designs listing and post templates to match your site
Content at launch Nothing until someone finds time to write Depends on the brief Ours launches with three starter articles of around 800 words

Questions about this product

Which packages can Blog Setup be added to?

Blog Setup is offered with WordPress Landing Page, WordPress Business Website, Website Redesign, Website Migration to WordPress, Booking Website, Membership Website and WooCommerce Store Build. Corporate Website already includes a blog, so it does not need this add-on. It is built on WordPress, so it is not offered with Shopify Store Build. Add it in the same order as your build.

Who writes the three starter articles?

We do, from the topics, facts and examples you send. Each article runs to around 800 words, is proofread and checked for accuracy, and goes through one revision round before it is published. Writing from your own facts keeps the articles specific to your business rather than generic filler.

Can you move our old blog posts to the new blog?

No, moving old posts is outside this add-on. If you are leaving Wix, Squarespace or Webflow, Website Migration to WordPress moves pages and blog posts together, up to 25 in total. In other cases, note the number of posts at checkout and we send a written Change Quote.

Can you keep writing articles after the starter three?

Yes, through a Content Pack. Content Pack: 4 Articles and Content Pack: 8 Articles are monthly services that write and publish articles on the blog this add-on sets up. Your team can also publish its own posts at any time, using the recorded guide included with the setup.

Does Blog Setup include a newsletter sign-up?

No. Newsletter setup is outside this add-on, though the blog can link to a sign-up page you already have. If you want posts or news sent to subscribers by email, compare Email Campaigns. For automated emails such as a welcome series, Email Flows Build is the better fit.

How are the blog categories chosen?

From the topics you want to cover. We set up to five categories, so readers can browse by subject and the blog stays easy to navigate as it grows. The three starter articles are placed in them. Your team can rename or add categories later in WordPress without help.

Launch your site with a blog that already has something to say.

Add Blog Setup and get matching blog templates, clear categories and three published starter articles, plus a guide so your team can keep posting.

Works well with

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