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Content Writing
Digital PR Release
Your news written up as a proper press release, sent through a named network and tracked afterwards.
Good news can go unnoticed if it is only posted on your own website. Digital PR Release turns your launch, partnership or milestone into a properly written press release. We find the angle, write it in your voice, send it through a named network you agree beforehand, and follow up with a report of every pickup we find, with links.
- One press release written around a genuine news angle
- Sent through a named network agreed before sending
- A coverage report listing every pickup we find
$575
10–20 working days
What it is
Digital PR Release is a one-time announcement service that turns your news into one press release. We find the angle, write it in your voice and send it through a named network you agree. Then we report every pickup we find. It builds visibility for your news, not search authority, because search engines usually ignore wire links.
Why businesses buy it
Writing a press release looks simple until you try. The news gets buried, the quotes sound stiff and the facts need checking twice. Then you have to choose a distribution network without knowing what it really does. This service handles the writing, the fact-checking and the distribution choice, and tells you where the release goes before it is sent. Afterwards you see what was picked up. It suits businesses with real news to share. Coverage is never guaranteed, because editors decide what they publish.
Problems this solves
Real company news goes unannounced beyond your own channels
We turn your launch, funding or partnership news into one press release. It goes out through a named distribution network that you agree with us before anything is sent.
The story is buried and nobody can find the angle
We find the news angle and give you headline options before writing starts. The release then leads with what makes the story worth reading for editors and readers.
Drafting quotes and boilerplate eats days of the team's time
We write the headline, body, quotes and boilerplate in your voice, with two revision rounds. Facts, names and links are checked with you before it goes out.
You send a release and never learn where it appeared
A coverage report lists every pickup we find, with links. You can see where the release appeared, though pickup by any outlet is never assured.
A good fit if
You have genuine news to share, such as a launch, funding round, partnership, award or new location.
You want a professionally written release, but nobody on the team has written one before.
You want to know which network it goes through before it is sent, not after.
A spokesperson can approve a quote, and you can confirm dates, facts and figures quickly.
Not the right fit if
You want coverage in particular publications or interviews with journalists. That needs a PR agency's pitching, which this service does not include.
You mainly want links that build search authority. Search engines usually ignore press release links, so see Link Building.
You want regular updates sent to your own customers. See Newsletter Writing.
You want steady articles on your own site rather than one announcement. See Content Pack: 4 Articles.
How it works
- You send your news with dates, facts and figures, a spokesperson quote to approve, your logo and up to three images.
- We suggest a news angle and headline options, so the release leads with what matters to readers.
- We write the release, including quotes and boilerplate in your voice, and check every fact, name and link with you.
- You review it with two rounds of revisions, and we confirm the distribution network before anything is sent.
- The release goes out through the agreed network, and we track pickups and send a coverage report with links.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Your news, with dates, facts and figures we can rely on.
- A quote from a spokesperson, which they approve before sending.
- Your logo and up to three images.
- Website editor access by invite if you want the release posted to your newsroom.
- One person who approves the final release.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Order placed. News, facts, quote and images are due within 72 hours.
Week 1
News angle and headline options sent for your choice.
Week 1
Release written, facts checked and the first draft sent.
Week 2
Two revision rounds and the distribution network confirmed.
Week 2
Release distributed and the coverage report sent with links.
After delivery
14 days of follow-up questions about the release and coverage.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $575 |
What you receive at handover
- News angle and headline options
- One press release, written and edited
- Distribution through the agreed network
- A coverage report with links to every pickup found
- A follow-up period for questions
Expected benefits and how to measure them
- Can put your news in front of audiences beyond your own followers
- Gives you a polished release to reuse on your site and social channels
- Makes it easier to see where your story traveled
- Pickups
- Count the pickups listed in the coverage report.
- Referral visits
- Check visits from coverage links in your analytics referral report for the month after distribution.
- Branded searches
- Compare searches for your brand name in Search Console for the weeks before and after the release.
Before you start: Note your normal weekly site visits and branded search clicks before the release goes out.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
There are no running costs. Distribution through the agreed network is part of the service, so you do not pay the network directly. If you later want paid placements in particular publications, those would be your own choice and cost.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
This is a one-time release, so there is nothing to keep running. The final release, images and coverage report are yours to reuse on your site, in sales material or on social media. When you have more news, you can order another release.
How this compares
| Do it yourself | Hire a traditional agency | Upmark Labs | |
|---|---|---|---|
| Cost | A distribution fee, plus your own writing time | A PR retainer or a project fee | One fixed price shown before you buy |
| Writing | You write it yourself | Written by the agency | Written in your voice with two revision rounds |
| Distribution | You choose a network and hope | Networks and pitching vary | A named network agreed before sending |
| Reporting | You search for pickups yourself | Depends on the agency | A coverage report listing every pickup we find |
Questions about this product
Will my press release be covered by major news sites?
We cannot promise that. Distribution networks send your release to many outlets and partner sites, and some publish it automatically. Whether an editor writes about it depends on the news itself and their priorities. We write the strongest honest version of your story and report every pickup we find, but coverage is never guaranteed.
What makes something worth a press release?
Something new that matters beyond your own team. Good examples are a product launch, funding, a partnership, a new location, a notable hire or published research. Small updates, such as a website refresh, rarely earn coverage. If your news is borderline, we tell you honestly during the angle step and suggest a stronger framing.
Which distribution network do you use?
A named press release network that suits your audience and region, agreed with you before sending. We tell you which network, what it reaches and what to expect before the release goes out. You approve that choice, so there are no surprises about where your news appears or how it is distributed.
Do press release links help my SEO?
Only a little, and that is not the main reason to send one. Most syndicated release links are marked so search engines do not count them strongly. The real value is visibility, a clear public record of your news and the chance that an editor or blogger picks up the story and writes about it.
Can you write about something confidential before it is announced?
Yes. We often write releases before news is public, and we only send on the date you approve. Treat the draft as confidential within your team. If the announcement date moves, tell us, and we hold the release until you confirm the new date. Nothing is sent without final approval from your named approver.
What do I get after the press release goes out?
A coverage report listing every pickup we find, with links, plus the final release to reuse. For 14 days you can send us questions about the coverage. If you have a newsroom on your site, we can post the release there too, as long as you share editor access.
Guides on this topic
All guides Announce your news properly
Order a Digital PR Release and have your news written, sent through an agreed network and followed by a report of every pickup.
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