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Generative engine optimization: how to get cited by AI search
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Paid Ads
Ads Management
Your Google or Meta ads checked and adjusted every week, with fresh ads monthly and a plain-English report on what happened.
Ads need regular attention. Costs shift, audiences tire of the same ads and budgets drift. Ads Management keeps a steady hand on one platform, Google Ads or Meta Ads. Every week we adjust bids, budgets, audiences and keywords. Every month we add four new ad variations, check your tracking and explain the results on a short call. Your spend stays in your own account.
- Weekly optimization of bids, budgets, audiences and keywords
- Four new ad variations a month to keep ads fresh
- A plain-English monthly report with clear next steps
$3,600/mo
3-month minimum, paid upfront
Up and running in 10–20 working days
What it is
Ads Management is a monthly service that runs your Google Ads or Meta Ads for you. Each week we adjust bids, budgets, audiences and keywords. Each month we write four new ad variations, check your conversion tracking and pace your budget, then send a plain report with clear next steps.
Why businesses buy it
Most owners who run their own ads check them in bursts, then leave them alone for weeks. Meanwhile costs rise, ads go stale and budget drifts to what is not working. Ongoing care fixes that, but agency retainers often come with long contracts. This service gives one platform steady weekly attention on a fixed monthly scope. You approve new ads before they run, and your ad spend stays in your own account, paid to Google or Meta. The monthly report and call keep you informed. Results depend on your offer, market and competition, which we cannot control.
Problems this solves
Campaigns run on autopilot and nobody adjusts them week to week
Each week we adjust bids, budgets, audiences and keywords in your Google Ads or Meta Ads account. Small corrections happen regularly instead of waiting for a big clean-up.
The same ads run for months and people stop noticing
We write four new ad variations every month so your audience sees fresh messages. Weaker ads can be paused while the new ones are tested against your current best.
Budgets run out early in the month or sit underspent
Budget pacing is part of the monthly work. We watch spend against your plan and adjust budgets so the month's money is used steadily across the month.
Tracking breaks quietly and results stop being recorded
We check your conversion tracking every month through Google Tag Manager or the Meta pixel. If something stops firing, the check finds it before weeks of spend go unmeasured.
A good fit if
You already run Google Ads or Meta Ads and want someone to manage them every week.
Your monthly ad budget meets the minimum shown next to this page.
You have conversion tracking in place, or are happy for us to check and fix it during onboarding.
You want a clear monthly report, not a dashboard you never open.
Not the right fit if
If you have never run ads and need campaigns and tracking built from scratch, start with Ads Launch.
If you want an AI system that reads your campaign data and recommends budget moves for your own team, AI Campaign Analysis for Meta Ads or the Google Ads edition fits.
If you want a second ad platform managed at the same time, add a 'Custom requirements' note at checkout for a Change Quote.
If you need video ads or landing pages made, those are outside this service and can be quoted through a Change Quote.
How it works
- We start with an onboarding review of your account, campaigns, tracking and goals, and agree priorities with you.
- Each week we adjust bids, budgets, audiences and keywords, and cut what is wasting spend.
- Each month we write four new ad variations, and you approve them before they run.
- We pace your budget through the month and check your conversion tracking still works.
- At month end you get a plain-English report with results and next steps.
- The report sets out next month's focus. You reply with questions or changes by email or in the portal.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Admin access to your Google Ads or Meta Ads account, added as a user in your own account.
- Access to your website or Google Tag Manager so we can check and fix tracking.
- Your offer, the audience you want to reach and your monthly ad budget (at least $30,000).
- One person who approves new ads before they go live.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Order
Account access, website access and your offer, audience and budget arrive within 72 hours.
Onboarding review
We audit your account, campaigns and tracking and share what we find.
First fixes
We fix tracking gaps and wasted spend, and agree priorities with you.
Weekly care
Bids, budgets, audiences and keywords adjusted every week.
Monthly refresh
Four new ad variations approved and live, budget paced through the month.
Every month end
A plain-English report that sets out next month's focus.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $10,800 |
What you receive at handover
- An onboarding review of your ad account
- Weekly optimization of bids, budgets, audiences and keywords
- Four new ad variations written each month
- Monthly budget pacing and conversion tracking checks
- A plain monthly report with next month's focus
- If you stop, the campaigns, ads and tracking stay in your own ad account
Expected benefits and how to measure them
- Helps your ad budget keep working as results shift through the month
- Can free up the hours you would spend inside the ad platform
- Makes performance easier to follow with one plain monthly report
- Cost per lead or sale
- Compare the figure in each monthly report with the three months before management began.
- Monthly conversions
- Track conversions in the ad platform alongside the real enquiries or orders your team logs each month.
- Budget pacing
- Compare planned monthly spend with actual spend in each report to see how closely they match.
Before you start: Export the last three months of spend, conversions and cost per conversion from your ad account. Write down the cost per lead or sale you are aiming for.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
Your ad budget is the main running cost, and you pay it directly to Google or Meta from your own account. The minimum ad budget is $30,000 a month. The management fee is 12% of your monthly ad budget: $3,600 a month covers a $30,000 budget, and for a larger budget the difference is invoiced monthly. We never handle your ad spend.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionHow billing works
This is a monthly service, so there is no separate maintenance plan. The first three months are paid upfront at checkout, which gives the account time to settle and improve. After that it runs month to month and you can cancel any month.
$3,600/mo
The first 3 months ($10,800) are paid at checkout. After that it runs month to month and you can stop any month.
Ask a questionHow this compares
| Do it yourself | Hire a traditional agency | Upmark Labs | |
|---|---|---|---|
| Attention | Checked when you remember, often weeks apart | Regular, under a retainer with a minimum term | Adjusted every week on one platform |
| Fresh ads | Written when you find the time | Depends on what the retainer covers | Four new ad variations a month, approved by you |
| Reporting | Platform dashboards you read yourself | Reports that can be heavy on jargon | A plain-English monthly report with next steps |
| Your account | Yours, but all the work is yours too | Sometimes held in the agency's own account | Always your account, with spend paid by you to the platform |
Questions about this product
What ad budget do you need, and how is the fee worked out?
The minimum ad budget is $30,000 a month. The management fee is 12% of your monthly ad budget. The $3,600 monthly price covers a $30,000 budget; if you spend more in a month, the difference (12% of the budget above $30,000) is invoiced monthly. The ad spend itself is always paid by you directly to Google or Meta, never through us.
How does the 3-month minimum work for Ads Management?
Ads Management is $3,600 a month at the $30,000 minimum budget, and the first three months are paid upfront at checkout. Ad accounts need a few weeks of changes and data to improve, so three months gives a fair test. After that it runs month to month, and you can cancel any month with no further commitment.
Who writes the new ads each month?
Our team writes the four new ad variations each month and checks every ad against your offer and the platform's rules. You approve new ads before they run, by email or in the portal. Nothing goes live with claims or offers you have not agreed.
What access do you need to manage my ads?
Admin access to your Google Ads or Meta Ads account, and access to your website or Google Tag Manager to check tracking. You add us as a user in your own account, so you keep full control. You can see every change we make in the platform's change history and remove our access at any time.
Can you guarantee a return on my ad spend?
No. We do not promise leads, sales or a set return on ad spend. Results depend on your offer, prices, website, market, competition and the platforms themselves, which are outside our control. What we do promise is steady weekly care, fresh ads every month and an honest report on what the numbers show.
What does the monthly ads report cover?
The report shows spend, results and cost per result for the month, in plain English. It covers what we changed, what worked, what did not and what we plan next. You reply with questions by email or in the portal, we answer in writing, and together we agree the focus for the coming month.
What happens to my ad account if I stop Ads Management?
Nothing is taken away. The ad account is yours, and every campaign, audience and ad stays in it. The service ends after your last paid month. Before we step back, tell us whether to leave campaigns running or pause them, then remove our access. You can carry on yourself or hand over to someone else.
Guides on this topic
All guides Give your ads steady weekly attention
Order Ads Management and your Google or Meta ads get weekly optimization, four new ads a month and a plain-English report with next steps. Your account and your ad spend stay yours throughout.
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