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Generative engine optimization: how to get cited by AI search
What generative engine optimization really is, what the research shows, and a step-by-step plan to get your pages cited by AI search.
Paid Ads
Ads Launch
Your first Google or Meta campaigns set up properly, with tested tracking, so your budget is spent with care from the start.
Paid ads can waste money fast when the basics are missing. Tracking that does not fire, audiences that are too broad and ads with no clear offer are common first mistakes. Ads Launch sets up your first Google or Meta campaigns properly. We test conversion tracking with live conversions, build the campaigns around your offer and budget, and leave you a launch report in plain English.
- Conversion tracking set up and tested before you spend
- Up to two campaigns built around your offer and budget
- A plain launch report showing what to watch next
$775
10–20 working days
What it is
Ads Launch is a one-time service that sets up your Google Ads or Meta Ads properly before you spend. We set up or review the account, install and test conversion tracking, and build up to two campaigns with audiences or keywords and up to six ad variations. You get a launch report explaining what to watch.
Why businesses buy it
Ad platforms make it easy to start spending and hard to start well. Without working conversion tracking, you cannot tell which ads bring enquiries or sales, and the platform cannot learn either. Getting tracking, audiences, keywords and ads right takes experience most owners do not have time to build. This service does the setup once, in your own ad account, on one platform. You approve the ads before anything goes live. Afterwards you can run the campaigns yourself or hand them to us. Results depend on your offer, budget, market and competition, which we cannot control.
Problems this solves
Ads start spending before anyone checks conversions are tracked
We install conversion tracking through Google Tag Manager or the Meta pixel, then test it with live conversions before launch. Your spend is measured from the very first click.
A self-built ad account has settings that quietly waste budget
We set up your Google Ads or Meta Ads account, or review the one you already have. Settings are configured on purpose before up to two campaigns go live.
Nobody knows which audiences or keywords to target first
We set up audiences or keyword lists for up to two campaigns, matched to the customers you want. Up to six written ad variations give the platform options to test from the start.
After launch, you are unsure which numbers actually matter
The launch report explains what was built and which numbers to watch in the first weeks. A post-launch support period covers your questions while the campaigns settle in.
A good fit if
You are about to start paid ads, or your first attempt felt like guesswork.
You know your offer, the locations you serve and roughly how much you want to spend each month.
You can give us admin access to your ad account and access to your website for tracking.
You want one platform, Google Ads or Meta Ads, set up properly before adding more.
Not the right fit if
If you want someone to keep optimizing and reporting on your ads every month, Ads Management is the ongoing service.
If your ads have nowhere good to send people yet, WordPress Landing Page builds a page made for enquiries.
If you already run campaigns and want regular analysis of where budget should move, AI Campaign Analysis for Google Ads reads your results for you.
If you need video ads, a second platform or landing pages built, add a 'Custom requirements' note at checkout for a Change Quote.
How it works
- You share your offer, audience, locations and monthly budget, and give us admin access to your ad account and website.
- We set up a new account in your name or review the one you have, and fix basic settings that waste spend.
- We install conversion tracking through Google Tag Manager or the Meta pixel and test it with live conversions.
- We build up to two campaigns with audiences or keywords, and write up to six ad variations for your approval.
- After one round of changes, we launch the campaigns at the budget you set.
- You get a launch report on what we built and what to watch, plus support while the campaigns settle.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Admin access to your Google Ads or Meta Ads account, or your approval for us to create one in your name.
- Access to your website, or Google Tag Manager, so we can install and test tracking.
- Your offer, the audience you want to reach, the locations you serve and your monthly ad budget.
- One person who approves the ads before launch.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Order
Account access, website access and your offer, audience and budget arrive within 72 hours.
Account review
We set up or review the account and agree the campaign plan with you.
Tracking
Conversion tracking installed and tested with live conversions.
Campaign build
Up to two campaigns built and up to six ad variations written.
Approval
You review the ads, with one round of changes, before anything goes live.
Launch
Campaigns go live, the launch report is delivered and post-launch support begins.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $775 |
What you receive at handover
- A Google Ads or Meta Ads account set up, or your existing one reviewed
- Conversion tracking installed and tested with live conversions
- Up to 2 campaigns built, with audiences or keywords set up
- Up to 6 ad variations written
- A launch report explaining what to watch
- A post-launch support period for questions
Expected benefits and how to measure them
- Helps your first ad budget reach the right people with tracking already in place
- Makes results easier to judge because conversions are recorded from launch
- Gives you a clean account you can run yourself or hand to someone later
- Cost per conversion
- Read it in the ad platform after the first full month and compare it with any earlier campaigns you ran.
- Tracked conversions
- Compare the conversions the platform records with the enquiries or orders you actually received in the same weeks.
- Click-through rate by ad
- Compare the ad variations side by side in the platform to see which messages draw the most clicks.
Before you start: If you have run ads before, write down past spend, results and cost per lead or sale. Also note your current monthly enquiries or orders from all sources.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
The setup is a one-time price. Your ad budget is the running cost, and you pay it directly to Google or Meta from your own account. We never handle your ad spend. You choose the budget, and you can raise, lower or pause it at any time in the platform.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
Ads Launch is a one-time setup with no maintenance plan. Once live, you can manage the campaigns yourself using the launch report, or move to Ads Management for monthly optimization, new ads and reporting.
How this compares
| Do it yourself | Hire a traditional agency | Upmark Labs | |
|---|---|---|---|
| Tracking | Easy to install wrongly, and hard to know if it works | Usually set up as part of onboarding a retainer | Set up and tested with live conversions before launch |
| Campaign build | Platform defaults that often spend broadly | Built by the agency, often tied to monthly management | Up to two campaigns built around your offer and budget |
| Commitment | None, but every mistake costs ad spend | Setup usually bundled into a minimum term | A one-time setup with no ongoing contract |
| What you keep | Whatever you managed to set up | Sometimes the account sits in the agency's name | Everything built in your own account, plus a launch report |
Questions about this product
Does Ads Launch cover both Google Ads and Meta Ads?
No, it covers one platform, either Google Ads or Meta Ads. Starting with one lets you get tracking and campaigns right before spreading your budget. Google suits people already searching for what you sell. Meta suits reaching people by interests and location. If you need a second platform, we can quote it through a Change Quote.
Who writes the ads?
Our team writes the up to six ad variations and checks each one against your offer and the platform's rules. You approve every ad before launch, with one round of changes included. Your offer and claims come from you, so we never invent discounts or promises.
Is my ad spend included in Ads Launch?
No. Ad spend is never included. You pay your ad budget directly to Google or Meta from your own account, and we never handle it. You set the monthly budget during intake, and you can change or pause it at any time inside the platform. The Ads Launch price covers our setup work only.
What access do you need to launch my ads?
Admin access to your ad account and access to your website for tracking. If you do not have an ad account yet, you can approve us to create one in your name. For tracking we work through Google Tag Manager or the Meta pixel. You add us as a user, and you can remove us whenever you like.
Will Ads Launch bring me a set number of leads or sales?
No. We do not promise leads, sales or a return on ad spend. Results depend on your offer, budget, website, market and competition, which are outside our control. What we promise is a careful setup: tested tracking, sensible campaigns and clear ads, so your budget has a fair chance and you can see what it produces.
What happens after the ads go live?
You get 14 days of post-launch support while the campaigns settle, plus a launch report explaining what we built and what to watch. After that you can run the campaigns yourself or move to Ads Management for monthly optimization, new ads and reporting. The campaigns and tracking stay in your account either way.
Who owns the ad account and campaigns after Ads Launch?
You do. The ad account is in your name, and the campaigns, audiences, ads and tracking we build live inside it. We never move your account under our control. When the work is finished, remove our access whenever you choose, and everything keeps running exactly as you left it.
Guides on this topic
All guides Start paid ads on solid ground
Order Ads Launch and get tested tracking, up to two well-built campaigns and a launch report, all in your own Google or Meta account. You approve every ad before any budget is spent.
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