Websites, Stores and Search
Generative engine optimization: how to get cited by AI search
What generative engine optimization really is, what the research shows, and a step-by-step plan to get your pages cited by AI search.
AI Search Visibility
AI Search Visibility Audit
See how ChatGPT, Gemini and Perplexity describe your business, where competitors get named instead, and what to fix first.
Many buyers now ask AI assistants for recommendations before they visit a single website. If those answers name your competitors and not you, you may never know. This audit finds out. We put 25 real buyer questions to ChatGPT, Gemini and Perplexity, see who gets recommended and why, check the sources they rely on, and give you a ranked list of fixes.
- 25 buyer questions tested in ChatGPT, Gemini and Perplexity
- See which competitors get named instead of you
- A prioritized fix list with a written walkthrough
$1,625
10–20 working days
What it is
AI Search Visibility Audit is a one-time review of how AI assistants talk about your business. We test 25 real buyer questions in ChatGPT, Gemini and Perplexity, record which competitors get recommended, review the pages and sources these tools cite, and give you a prioritized fix list with a written walkthrough.
Why businesses buy it
Classic SEO tells you how you rank in search results. It does not tell you what an AI assistant says when a buyer asks it who to hire or what to buy. Those answers can draw on your website, your listings, your reviews and what others write about you. This audit captures every answer by hand, shows where competitors are named instead of you, and traces which sources the assistants seem to rely on. AI answers change often and nobody controls them, so this is a clear starting point, not a promise of mentions.
Problems this solves
Buyers ask AI assistants for recommendations and your name never comes up
We test 25 real buyer questions in ChatGPT, Gemini and Perplexity. Every answer is captured and checked by hand, so you see exactly how each assistant describes your market.
Competitors get mentioned by AI tools and you cannot see why
The audit records which of three competitors get recommended and their share of mentions. It shows who AI tools favor for the questions your buyers ask.
You do not know which sources shape AI answers about you
We review the pages and sources these tools cite and map them in the report. That shows where AI tools pick up information about your business and rivals.
There is no clear list of what to change first
You get a prioritized fix list explained in a written walkthrough. It tells you where to start; making the fixes is a separate service.
A good fit if
Buyers in your market are likely to ask AI assistants for recommendations, for example when choosing a supplier, a service or software.
You suspect competitors are being suggested instead of you, and want evidence before spending money on a fix.
You can list the questions buyers ask before they buy, and name three competitors you watch.
You want a clear, ranked list of fixes your team can act on, or that we can carry out later.
Not the right fit if
You want the tracking and fixes done every month, not a single snapshot. See AI Search Visibility Monitor.
Your bigger worry is classic Google rankings and technical site health. See SEO Audit and Roadmap.
You need help showing up in local map results for one location. See Local SEO.
You want AI to draft on-page SEO fixes for your own team to review. See AI SEO Agent.
How it works
- You send your main services, markets, three competitors and the questions buyers ask before they buy, plus viewer access to Google Search Console.
- We turn those into 25 buyer prompts and run each one in ChatGPT, Gemini and Perplexity.
- Every answer is captured and checked by hand, so you see exactly what each assistant said about you and your competitors.
- We map the pages and outside sources the assistants cite, and find gaps in your website, listings and reviews.
- You receive the audit report, a source map, your competitors' share of mentions and a prioritized fix list, with one round of revisions.
- A written walkthrough explains the findings, and follow-up questions are answered by email afterwards.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Your website address.
- Your main services, the markets you sell into and three competitors.
- The questions buyers usually ask before they buy from you.
- Viewer access to Google Search Console.
- One person to read the findings and send any follow-up questions.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Order placed. Services, competitors, buyer questions and access are due within 72 hours.
Week 1
Your buyer questions shaped into 25 test prompts.
Week 1
Prompts run in ChatGPT, Gemini and Perplexity, with every answer captured.
Week 2
Answers checked by hand, sources mapped and competitor mentions counted.
Week 2
Report, source map, fix list and written walkthrough delivered.
After delivery
14 days of follow-up support for questions about the findings.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $1,625 |
What you receive at handover
- A test of 25 buyer questions across ChatGPT, Gemini and Perplexity, with every answer captured
- A competitor share-of-mentions comparison for three competitors
- A source map of the pages and sites AI tools cite
- A prioritized fix list (recommendations; fixes are not included)
- A written walkthrough of the findings, to share with your team
Expected benefits and how to measure them
- Helps you see how AI assistants describe your business
- Makes it easier to decide which pages and sources to improve
- Gives you a starting point to compare against later
- Mentions across the 25 questions
- Rerun the same questions after fixes are made and compare with the audit results.
- Share of mentions against competitors
- Compare your share with the three competitors in the audit and in a later retest.
- Fixes completed
- Track how many items on the fix list are done each month.
Before you start: The audit itself records your starting point. Keep the captured answers so later checks use the same questions.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
There are no running costs. This is a one-time audit, and you do not need to pay for any AI subscriptions or tracking tools for it. Any tools you decide to use afterwards are your own choice.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
This is a one-time audit, so there is nothing to keep running. AI answers change over time, so if you want them tracked and your pages improved every month, AI Search Visibility Monitor carries on from here.
How this compares
| Do it yourself | Hire a traditional agency | Upmark Labs | |
|---|---|---|---|
| Cost | Your time typing questions into each assistant, plus any tracking tool you buy | Often part of a wider retainer | One fixed price, shown before you buy |
| Coverage | A few questions in one assistant, when you remember | Depends on the agency | 25 buyer prompts across ChatGPT, Gemini and Perplexity |
| Competitors | Hard to compare fairly by hand | May not be included | Share of mentions for three competitors you name |
| Accuracy | Answers are easy to misread or lose | Methods vary | Every answer captured and checked by hand |
| Next steps | You guess what to fix | Often leads to a retainer proposal | A prioritized fix list and a written walkthrough |
Questions about this product
How soon will fixes from the AI audit change what assistants say?
Usually not straight away, and there is no fixed timeline. AI assistants update their information on their own schedules, and some rely on web search results that also take time to change. Fixing your pages, listings and reviews improves the material they draw on, but when and whether answers change is outside anyone's control, including ours.
Can you guarantee ChatGPT will recommend my business?
No. Nobody can guarantee mentions or recommendations in ChatGPT, Gemini or Perplexity. The companies behind them decide how answers are built, and the same question can get different answers on different days. The audit shows where you stand today and what is most likely to help, based on the sources these assistants actually cite.
Why do AI answers about my business change from one day to the next?
Because AI assistants generate each answer fresh. The wording, the sources they search and the businesses they mention can shift between runs, and the models themselves are updated over time. That is why we capture every answer and check it by hand, and why the report looks for patterns across 25 prompts rather than judging any single reply.
What access do you need for the AI search audit?
Only viewer access to Google Search Console. It shows which searches already bring people to your site, which helps us choose realistic buyer prompts. We also need your main services, markets, three competitors and the questions buyers ask before they buy. We do not need access to your website or to any AI accounts.
Do you make the fixes after the AI audit?
Not as part of the audit. The fix list is written so your team can act on it. If you would like us to do the work, AI Search Visibility Monitor improves 4 pages a month and tracks 50 prompts, or we can quote specific fixes through a Change Quote. You can also ask us questions about the findings for 14 days after delivery.
How is this different from an ordinary SEO audit?
It looks at AI answers instead of search rankings. An SEO audit checks how your pages rank in search results and which technical issues hold them back. This audit checks what ChatGPT, Gemini and Perplexity actually say about you, which competitors they name and which sources they cite. The two overlap, so some businesses choose to do both.
What do I keep when the AI audit is finished?
Everything we deliver is yours. That includes the report with the answers we captured, the source map, the competitor comparison, the fix list and the written walkthrough. Once the follow-up support ends, you can remove our Search Console access, and nothing else of ours stays connected to your accounts.
Guides on this topic
All guides Find out what AI assistants say about you
Order AI Search Visibility Audit to see how three AI assistants answer 25 buyer questions about your market, and what to fix first.
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