Websites, Stores and Search
Generative engine optimization: how to get cited by AI search
What generative engine optimization really is, what the research shows, and a step-by-step plan to get your pages cited by AI search.
AI Search Visibility
AI Search Visibility Monitor
Track how AI assistants talk about your business every month, and improve the pages they rely on, four at a time.
AI answers are not fixed. The same question can bring up different businesses from one month to the next. AI Search Visibility Monitor keeps watch for you. We track 50 buyer questions across ChatGPT, Gemini and Perplexity, follow how often you and your competitors are mentioned, and improve 4 pages a month so these tools can understand and cite your business.
- 50 buyer questions tracked monthly in three AI assistants
- 4 pages improved a month so AI tools can cite them
- Mention and citation rates tracked against competitors
$1,275/mo
3-month minimum, paid upfront
Up and running in 10–20 working days
What it is
AI Search Visibility Monitor is a monthly service that tracks how ChatGPT, Gemini and Perplexity answer 50 buyer questions about your market. Each prompt runs several times, and we report how often you and competitors are mentioned and cited, not a rank. Each month we also improve 4 pages so AI tools can understand and cite them.
Why businesses buy it
A single audit shows where you stand on one day. AI answers keep moving as models update and new content appears, so a business that is mentioned this month can disappear the next. AI Search Visibility Monitor turns that into a steady routine. You see the trend across 50 questions, not one lucky or unlucky answer, and four of your pages get clearer every month. Every change is checked for accuracy and approved by you before it goes live. Mentions depend on the AI companies, not us, so we report what we see honestly.
Problems this solves
AI answers about your market change and you only hear by chance
AI Search Visibility Monitor tracks how ChatGPT, Gemini and Perplexity answer 50 buyer questions each month. You see changes in your mentions as they happen, compared with competitors.
Your pages are hard for AI tools to understand and cite
Each month we improve four of your pages so AI tools can understand and cite them. Every change is checked for accuracy before it goes live.
Key facts about your business are missing from structured data
Where they help, we add structured data and FAQ updates to your pages. These give AI tools and search engines clearer, well-labeled facts about your business to draw on.
A good fit if
Buyers in your market ask AI assistants for recommendations, and you want to know whether you are part of the answer.
You have already had an audit, or know your gaps, and want steady monthly work on them.
You can give us editor access to your website, on a platform such as WordPress or Shopify.
You want to see how often competitors are mentioned over time, not just once.
Not the right fit if
You want a one-off check before committing to monthly work. See AI Search Visibility Audit.
You need new pages written, or more than 4 page improvements a month. See Content Pack: 4 Articles.
Your main goal is classic search rankings, articles and backlinks. See Growth SEO.
You want an AI tool your own team runs to audit pages and draft SEO fixes. See AI SEO Agent.
You want Google AI Overviews impressions from Search Console reported each month. See SEO Essentials.
How it works
- Onboarding turns your services, markets, competitors and buyer questions into a set of 50 prompts, and we record a baseline of today's answers.
- Every month we run those 50 prompts several times in each assistant. We record how often you and your competitors are mentioned and cited.
- We choose 4 pages to improve, making them clearer for AI tools to understand and cite, with structured data and FAQ updates where they help.
- Every change is checked for accuracy, and your approver signs it off before it goes live on your site.
- At month end you get a report comparing this month with the baseline, and naming the next pages to improve.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Editor access to your website.
- Viewer access to Google Search Console.
- Your services, the markets you sell into and the competitors you watch.
- The questions buyers ask before they buy from you.
- One person who approves page changes before they go live.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Order placed. Website access, Search Console access and buyer questions are due within 72 hours.
Weeks 1–2
Your set of 50 buyer prompts built and the baseline answers recorded.
Month 1
First 4 pages improved and approved, with structured data where it helps.
Every month
Prompts tracked across ChatGPT, Gemini and Perplexity, and 4 more pages improved.
Month end
Report on mentions, competitors and what changed against the baseline.
After month 3
The minimum term ends. Continue month to month, or cancel.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $3,825 |
What you receive at handover
- An onboarding prompt set and baseline at the start
- Each month: 50 buyer questions run several times across ChatGPT, Gemini and Perplexity
- Each month: four page improvements, plus structured data and FAQ updates where they help
- Each month: a report comparing your mention and citation rates with competitors
- If you stop: the page improvements and structured data stay on your site, and you keep past reports
Expected benefits and how to measure them
- Helps you follow how AI assistants talk about your market
- Can make your pages easier for AI tools to cite
- Makes changes in AI visibility visible month to month
- Mentions across tracked questions
- Compare each monthly report with the onboarding baseline for the same 50 questions.
- Share against competitors
- Follow your share of mentions compared with competitors in each monthly report.
- Citations of improved pages
- Note how often the pages we improved are cited in answers, month on month.
Before you start: The onboarding baseline records where you stand on the 50 questions. Also note current enquiries that mention finding you through an AI assistant.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
There are no running costs beyond the monthly service. You do not need any AI subscriptions or tracking tools of your own, because the tracking is part of what we do each month.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionHow billing works
This service runs every month, so there is no separate maintenance. The rhythm is simple: track the prompts, improve four pages, get your approval, then report on what moved. The first three months are paid upfront at checkout, because AI answers vary and a few months of tracking shows a trend rather than noise. After that it continues month to month, and you can cancel any month.
$1,275/mo
The first 3 months ($3,825) are paid at checkout. After that it runs month to month and you can stop any month.
Ask a questionHow this compares
| Do it yourself | Hire a traditional agency | Upmark Labs | |
|---|---|---|---|
| Cost | Your time each month, plus a tracking tool if you buy one | A retainer, often bundled with other SEO work | One fixed monthly price shown before you buy, with a three-month minimum |
| Tracking | A handful of questions, checked now and then | Depends on the agency's tools | 50 buyer prompts across three AI assistants each month |
| Fixes | You work out what to change | Often charged as extra work | 4 page improvements a month, with structured data and FAQ updates |
| Approval | No one checks before it goes live | Depends on how they work | Every change checked for accuracy and approved by you |
| Commitment | None, but it rarely stays consistent | Often a longer contract | Three months upfront, then month to month |
Questions about this product
How long before the monitor shows a change in AI answers?
Usually a few months at least, and sometimes longer. AI assistants refresh what they know on their own schedules, and answers vary from run to run. So we run each prompt several times and report mention and citation rates, not a rank. Tracking the same 50 prompts against a baseline then shows a trend. No one can say when answers will change.
Will the monitor get my business mentioned by ChatGPT or Gemini?
No one can guarantee that. Nobody outside those companies controls what ChatGPT, Gemini or Perplexity say, and anyone promising mentions is overselling. What we do is make your pages clearer and easier for these tools to understand and cite, then track honestly whether that changes how often you are mentioned compared with your competitors.
Who approves changes to my pages under the monitor?
The approver you name at onboarding. Each month we prepare improvements to 4 pages, such as clearer answers, updated FAQs or structured data. Every change is checked for accuracy, then sent to your approver. Nothing goes live on your site until they say yes, so your website always says what you want it to say.
What is structured data, and why does it help?
Structured data is extra code on a page that labels key facts, such as your business name, services, opening hours or FAQs, in a standard format. Search engines use it to understand pages more reliably, and it may help other tools that read your site too. We add it only where it fits the page and the facts are accurate.
How does the three-month minimum work for the monitor?
AI Search Visibility Monitor is $1,275 a month. The first three months are paid upfront at checkout, which covers the baseline and enough monthly tracking to see a real trend. After three months it runs month to month, and you can cancel any month. There is no separate maintenance fee on top of the monthly price.
What access does the AI search monitor need?
Editor access to your website and viewer access to Google Search Console. Editor access lets us make the page changes you approve. Search Console shows which searches already lead to your site, which helps shape the prompts. You can usually add us as a user on both and remove us at any time, without sharing a password.
What happens to my pages if I cancel the monitor?
The improvements stay on your site. Every page change was made on your own website, so it remains yours after you cancel. The monthly reports and the baseline are yours to keep too. You remove our website and Search Console access, and the tracking and page work stop at the end of your last paid month.
Should I buy the AI audit first or start with the monitor?
Start with the audit if you want a one-time picture and a fix list before committing. Start with the monitor if you already know AI answers matter in your market and want steady work, because its onboarding sets its own baseline across 50 prompts. Both cover ChatGPT, Gemini and Perplexity, and the monitor simply keeps going every month.
Guides on this topic
All guides Keep an eye on what AI says about you
Order AI Search Visibility Monitor to track 50 buyer questions in three AI assistants and improve 4 of your pages every month.
Works well with
AI Search Visibility
AI Search Fix Pack
Ten key pages fixed so AI assistants can read, understand and cite them: answer-first rewrites, schema markup, FAQ blocks, an AI crawler…
AI Search Visibility
AI Search Visibility Audit
Find out how ChatGPT, Gemini and Perplexity describe your business, where competitors are named instead of you, and what to fix first.