Websites, Stores and Search
Generative engine optimization: how to get cited by AI search
What generative engine optimization really is, what the research shows, and a step-by-step plan to get your pages cited by AI search.
SEO
SEO Migration Pack
Move to a new site or platform with every old URL mapped, tested on launch day and watched for 30 days.
A new website can quietly lose years of search history if old URLs break at launch. SEO Migration Pack stops that happening by accident. We list every URL that matters, benchmark where you stand and map each old address to its best new match. Then we check staging, test every redirect on launch day and watch Search Console for 30 days, whoever builds the site.
- Up to 5,000 URLs inventoried and benchmarked before launch
- A redirect map from every old URL to its best match
- Launch-day redirect tests and 30 days of monitoring
$2,475
15–25 working days
What it is
SEO Migration Pack is a one-time service that protects your search history through a redesign, rebuild or platform move. We inventory up to 5,000 URLs, benchmark rankings and traffic, map every old URL to its new match, review staging, test redirects at launch and monitor for 30 days. It works whoever builds the new site.
Why businesses buy it
Redesigns and platform moves are where many sites lose search traffic. Old URLs stop working, staging settings such as noindex go live by mistake, and nobody notices until enquiries fall. Builders focus on the new site, which is right, but the old one still holds your search history. This pack makes that history someone's job. We work alongside your build team, whether that is us or another agency, from inventory to launch. You get a benchmark to compare against, a tested redirect map and weekly notes for 30 days. No one can promise rankings after a move, but the avoidable losses are checked for.
Problems this solves
Old URLs break when the new site goes live
Every old URL is mapped to its best new match and approved by you. On launch day we test each redirect and report any failures.
Staging settings such as noindex go live by mistake
We review titles, canonicals, noindex tags, sitemaps and internal links on staging. The build team gets a list of anything to change before launch.
Nobody knows what search looked like before the move
A benchmark of rankings, traffic and top pages is taken before launch. The post-launch report compares the new site against it.
Drops after launch go unnoticed for weeks
For 30 days we watch Search Console and send a weekly status note. Problems reach the build team while they are still fresh.
A good fit if
You are about to redesign, rebuild or move platform, and the current site gets real search traffic.
The new site is being built by us, by your own team or by another agency.
Your current site has up to 5,000 URLs worth keeping track of.
You can confirm a planned launch date early enough to fit the full delivery time before go-live.
Not the right fit if
You also need the new site designed and built. See Website Redesign, or the Rebuild Without Losing Rankings Bundle.
The new site is already live and traffic has fallen. See Traffic Drop Recovery.
You need technical problems on the new site fixed beyond redirects. See Technical SEO Fix Sprint, or webcare24, our WordPress care brand, for WordPress sites.
You are moving an online store and want the products, customers and orders moved too. See Store Migration.
How it works
- You invite us to Search Console, Analytics, the current site and staging, and introduce us to whoever is building the new site.
- We crawl and list up to 5,000 URLs, including indexed, linked and top pages, and benchmark rankings, traffic and top pages.
- We map every old URL to its best new match, and your named approver signs off the map before it goes to the build team.
- On staging we check titles, canonicals, noindex tags, sitemaps and internal links, and send the build team a list of anything to change.
- On launch day we test every redirect, check robots.txt and sitemaps, submit the sitemap and send key pages for indexing.
- For 30 days we watch Search Console, send a weekly status note and finish with a written before-and-after report.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Search Console and Analytics access, shared by invite.
- Access to the current site and to the staging site for the new one.
- Your planned launch date, set far enough ahead to fit the full delivery time.
- Contact details for whoever is building the new site.
- One person who approves the redirect map.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Order placed. Access, the launch date and the build team's contact details are due within 72 hours.
Week 1
Crawl and inventory of up to 5,000 URLs, plus the rankings and traffic benchmark.
Weeks 1–2
Redirect map built from every old URL to its best new match, then approved by you.
Weeks 2–3
Staging reviewed for titles, canonicals, noindex tags, sitemaps and internal links.
Week 3
Launch day: every redirect tested, the sitemap submitted and key pages sent for indexing.
After launch
30 days of monitoring with weekly status notes, then a written before-and-after report.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 15–25 working days | $2,475 |
What you receive at handover
- An inventory of up to 5,000 URLs from the current site
- A benchmark of rankings, traffic and top pages before launch
- An approved redirect map, ready to load
- Staging review findings for your build team
- Launch-day redirect tests, sitemap submission and indexing requests
- Weekly status notes for 30 days and a written before-and-after report
Expected benefits and how to measure them
- Helps keep the search history your old site built up
- Catches launch mistakes while they are still quick to fix
- Gives you a clear before-and-after record of the move
- Redirect health
- Check the launch-day test results and Search Console's not found reports in the weeks after go-live.
- Organic clicks
- Compare Search Console clicks for your top pages with the pre-launch benchmark.
- Indexed pages
- Watch indexed and excluded pages in Search Console's pages report during monitoring.
Before you start: The pack takes the benchmark for you before launch. Keep a copy of your last few months of Analytics traffic as well.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
There are no running costs. The crawling and monitoring tools are on our side. Hosting and platform fees for the new site belong to its build, not to this pack, and stay between you and your build team.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
This pack ends with the post-launch report after 30 days of monitoring. If the new site runs on WordPress, webcare24, our WordPress care brand, can look after updates, speed, security and fixes. For ongoing search work, SEO Essentials or Growth SEO can carry on from the benchmark.
How this compares
| Do it yourself | Hire a traditional agency | Upmark Labs | |
|---|---|---|---|
| Redirects | A crawler export you map by hand | Often left to the build team | Every old URL mapped, approved and tested on launch day |
| Staging | Rarely checked before go-live | Checked if SEO is in the brief | Titles, canonicals, noindex tags and sitemaps reviewed |
| After launch | You watch Search Console yourself | A retainer if you want monitoring | 30 days of monitoring with weekly status notes |
| Build team | You coordinate everything | Usually covers only its own builds | Works alongside us or any other build team |
| Cost | Tool fees plus many hours of your time | Often hidden inside a larger rebuild quote | One fixed price for up to 5,000 URLs |
Questions about this product
Can the SEO Migration Pack work with another agency building our new site?
Yes. The pack works whether we build the new site or another team does. We need access to the current and staging sites, plus contact details for the build team. We send them the approved redirect map and staging findings. Their job stays building the site, and ours stays protecting its search history.
When should I order SEO help for a website migration?
Ideally well before the new site is finished. We need the planned launch date far enough ahead to fit the full delivery time, so the inventory, benchmark, redirect map and staging review happen before go-live. Ordering after launch is too late for this pack. If the site is already live and traffic fell, see Traffic Drop Recovery.
Will my rankings stay the same after the site move?
Nobody can promise that. Even a careful migration often sees some movement while search engines recrawl the new site. This pack removes the avoidable causes of loss, such as broken URLs, live noindex tags and missing sitemaps. Weekly notes show what Search Console reports, and the final report compares before and after.
Who loads the redirects onto the new site?
Usually your build team. We deliver the redirect map ready to load, and they add it to the new platform before launch. If we are building the site, we load it ourselves. Either way, we test every redirect on launch day and send a list of anything that fails, so it can be corrected quickly.
Can the migration pack handle a site with more than 5,000 URLs?
Yes, through a Change Quote. The standard pack covers up to 5,000 URLs, which suits most business sites and many stores. Larger sites need more crawling, mapping and checking. Add a note at checkout with your rough URL count, and we send a written quote before any extra work starts.
Does the SEO Migration Pack fix problems found on the new site?
Only redirects. We flag every staging issue to your build team, such as wrong canonicals or stray noindex tags, and they make the changes. Fixing other issues ourselves is outside the pack. For that, see Technical SEO Fix Sprint. On WordPress sites, webcare24, our WordPress care brand, handles technical fixes.
What happens after the 30 days of migration monitoring?
You get a post-launch report comparing rankings, traffic and top pages before and after, written in plain language. The inventory, benchmark and redirect map stay yours. Our access can be removed straight after. For ongoing search work, SEO Essentials or Growth SEO can pick up from the benchmark the pack leaves behind.
Guides on this topic
All guides Protect your search history at launch
Order the SEO Migration Pack and go live with every old URL mapped, every redirect tested and 30 days of Search Console monitoring.
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