Websites, Stores and Search
Generative engine optimization: how to get cited by AI search
What generative engine optimization really is, what the research shows, and a step-by-step plan to get your pages cited by AI search.
SEO
Local SEO
Help nearby customers find you, with your Google Business Profile, listings, reviews and local pages looked after every month.
When someone nearby searches for what you do, your Google Business Profile, reviews and listings often decide whether they call you or a competitor. Local SEO keeps all of that in good shape. We optimize and post to your profile, fix your listings so your details match everywhere, help you ask for reviews and reply to them, and report on 10 local keywords each month.
- Google Business Profile optimized and posted to every week
- Name, address and phone kept consistent across listings
- Review requests, review replies and a monthly keyword report
$625/mo
3-month minimum, paid upfront
Up and running in 10–20 working days
What it is
Local SEO is a monthly service for businesses with one location. We optimize your Google Business Profile and post to it every week, build or correct up to 10 directory listings, improve up to 5 pages for local search, reply to your Google reviews, and track 10 local keywords in a monthly report.
Why businesses buy it
Local customers often choose from the few businesses they see first on a map or in local results. Your profile, your reviews and the consistency of your details all play a part, and they slip when nobody owns them. Local SEO hands that job to a team that looks after it every month, for one location. It saves you doing it yourself and is narrower than a full SEO retainer, because it focuses on the work that matters most to nearby customers. Local rankings still depend on distance, competition and Google's own choices, so we never promise positions.
Problems this solves
Nearby customers find competitors on Google Maps instead of you
Local SEO optimizes your Google Business Profile and posts to it every week. An active, complete profile gives nearby searchers more reason to choose your business.
Your name, address and phone differ across online directories
During onboarding we build or correct up to 10 directory listings for your location. Each one is checked so your name, address and phone number match everywhere.
Google reviews go unanswered and look neglected
We reply to your Google reviews as part of the monthly service. Customers see a business that listens, whether the review is glowing or critical.
Your website pages say little about the area you serve
Up to five pages are improved for local search. We track 10 local keywords and report on them monthly, so you can see how your local visibility moves.
A good fit if
You run one location, such as a clinic, salon, restaurant, shop or trade business, and most customers live or work nearby.
Your Google Business Profile is incomplete, rarely updated, or was set up years ago and left alone.
Your name, address or phone number appears differently across directories, or you are missing from some of them.
You get reviews but rarely reply, or you want a simple way to ask happy customers for more.
Not the right fit if
You sell online to customers anywhere, so general searches matter more than local ones. See Growth SEO.
You want blog articles written every month to build search traffic. See Growth SEO or Content Pack: 4 Articles.
You want an AI tool that drafts review replies for your own team across many review sites. See AI Review Response Agent.
You first want an expert view of everything holding your website back. See SEO Audit and Roadmap.
You have more than one location. Extra locations are quoted through a Change Quote, so add a note at checkout.
How it works
- We confirm your exact business name, address, phone number and service areas, then get manager access to your Google Business Profile and editor access to your website.
- Your Google Business Profile is optimized, with categories, services, description and photos reviewed, and we add four profile posts each month.
- We build or correct up to 10 directory listings, such as Apple Business Connect, Bing Places and Yelp, so your details match everywhere.
- Up to 5 pages on your website are improved for local search, and every change is checked for a consistent name, address and phone.
- We give you review request templates to send to customers, and reply to your reviews on Google in your voice.
- Each month you get a report on 10 tracked local keywords, your profile activity and what we plan to do next.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Manager access to your Google Business Profile.
- Editor access to your website, so we can make the on-page changes.
- Your exact business name, address, phone number and the areas you serve.
- Recent photos of your premises, products, team or work.
- One person who approves changes before they go live.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Order placed. Profile access, website access and business details are due within 72 hours.
Weeks 1–2
Profile optimized, listings reviewed and your 10 local keywords set up for tracking.
Month 1
Listings built or corrected, first profile posts and on-page changes made.
Every month
Four profile posts, review replies and on-page improvements.
Month end
Report on your local keywords and next month's priorities.
After month 3
The minimum term ends. Continue month to month, or cancel.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $1,875 |
What you receive at handover
- An optimized Google Business Profile for your one location
- Each month: four profile posts and replies to your Google reviews
- Up to 10 directory listings built or corrected during onboarding
- On-page local SEO for up to five pages
- Each month: a report tracking 10 local keywords
- If you stop: the profile, listings and page improvements stay in place and remain yours
Expected benefits and how to measure them
- Can help your business show up more often in local searches
- Helps customers find accurate details wherever they look
- Makes your review profile look cared for
- Profile actions
- Compare calls, direction requests and website clicks in Google Business Profile insights month on month.
- Local keyword positions
- Follow the 10 tracked keywords in each monthly report from the onboarding starting point.
- Review response rate
- Count reviews with a reply against total reviews each month in your profile.
Before you start: Export your Google Business Profile insights for the last three months. Note current review count and how many have replies.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
There are no running costs for this service. Some directories charge for a listing or an upgrade. We only use a paid one if you approve it first, and you pay that directory directly from your own account.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionHow billing works
Local SEO runs every month, so there is no separate maintenance. Each month we post to your profile, keep listings accurate, reply to reviews, improve your pages and report back. The first three months are paid upfront at checkout, because local search needs a steady run of updates before patterns show. After that it continues month to month, and you can cancel any month.
$625/mo
The first 3 months ($1,875) are paid at checkout. After that it runs month to month and you can stop any month.
Ask a questionHow this compares
| Do it yourself | Hire a traditional agency | Upmark Labs | |
|---|---|---|---|
| Cost | Your time, plus any listing or tracking tools you pay for | A retainer that may bundle in work a single location does not need | One fixed monthly price for one location, shown before you buy |
| Profile | Updated when someone remembers | Depends on the package | Optimized, with four new posts every month |
| Listings | You track down each directory one by one | Often sold as a separate package | Up to 10 listings built or corrected with matching details |
| Reviews | Replies happen when there is time | May or may not be included | Review request templates and replies to Google reviews |
| Commitment | None, but the work tends to slip | Often a longer contract | Three months upfront, then month to month |
Questions about this product
How long until Local SEO helps nearby customers find me?
Often a few months, though some changes help sooner. A complete, accurate profile and consistent listings can make a difference once Google picks them up. Moving up in local results takes longer, and it depends on your distance from the person searching, your competitors and Google's own decisions. We report each month so you can see what is changing.
Can you guarantee a top spot on Google Maps?
No. Nobody can guarantee a position on Google Maps or in local results. Google decides rankings, and distance from the person searching plays a big part that no one can change. What we commit to is the monthly work on your profile, listings, reviews and pages, and an honest report on how your 10 local keywords are moving.
Will you reply to negative Google reviews?
Yes. We reply to reviews on Google, including negative ones, in a calm and professional tone that fits your brand. For a serious complaint, we check the wording with your approver before posting, because you know the full story. We cannot remove genuine reviews, and nobody can honestly promise to. A thoughtful reply often matters more to future customers anyway.
What access does Local SEO need?
Manager access to your Google Business Profile and editor access to your website. Manager access lets us update the profile and reply to reviews without becoming its owner, so it stays fully yours. We also need your exact business name, address, phone number, service areas, some recent photos, and one person who approves changes.
How does the three-month minimum work for Local SEO?
Local SEO is $625 a month, and the first three months are paid upfront at checkout. That period covers setup, the listings work and enough monthly updates to start showing a pattern in your report. After three months it carries on month to month, and you can cancel any month after that. There is no separate maintenance fee.
Which directories will you list my business on?
The ones that matter most for your location and type of business, up to 10 in total. These usually include Apple Business Connect, Bing Places and Yelp, plus directories relevant to your industry and country. If a directory charges a fee, we ask you before using it, and you pay it directly from your own account.
What happens to my profile and listings if I cancel Local SEO?
They stay yours. Your Google Business Profile always belongs to you as its owner, and you remove our manager access when you leave. Listings we built or corrected stay in place under your business details, and the pages we improved stay on your site. Only the weekly posts, review replies and keyword tracking stop.
Should I choose Local SEO or Growth SEO?
Choose Local SEO if you serve customers near one location and want to show up in maps and local results. Choose Growth SEO if you want to reach people searching from anywhere, with monthly articles, backlinks and technical fixes across your whole site. A business with one shop and a national online store may need both.
Guides on this topic
All guides Be easier to find nearby
Order Local SEO and have your Google Business Profile, listings, reviews and local pages looked after every month, for one location.
Works well with
SEO
Search Console and Indexing Setup
Google Search Console and Bing Webmaster Tools set up and verified, sitemaps and robots.txt checked, indexing problems fixed or listed, and your…
SEO
SEO Reporting Dashboard Setup
A live SEO dashboard in Looker Studio that brings Search Console and GA4 into one view, with the key numbers explained and…
SEO
Service Area Pages Pack
Ten useful location or service-area pages written and built for your website, each with local proof, FAQs and schema, so you can…