Websites, Stores and Search
Generative engine optimization: how to get cited by AI search
What generative engine optimization really is, what the research shows, and a step-by-step plan to get your pages cited by AI search.
SEO
Traffic Drop Recovery
Find out why your search traffic fell, get the top fixes made, and follow a ranked plan instead of guessing.
A sudden fall in search traffic is stressful, and the cause is rarely the first thing people guess. It could be a Google update, a migration, a technical fault or a manual action. Traffic Drop Recovery finds the likely causes and ranks them by evidence. We make up to 15 priority fixes, or give your developer a fix list, and hand you a 90-day recovery plan.
- Likely causes ranked by evidence, not guesswork
- Up to 15 priority fixes made or listed
- A 90-day recovery plan and 14 days of support
$2,975
15–25 working days
What it is
Traffic Drop Recovery is a one-time investigation into why your organic search traffic fell. We check Search Console, analytics and crawl data against Google updates, site changes and competitor shifts. Then we make up to 15 priority fixes on non-WordPress sites, draft a reconsideration request if needed and write a 90-day plan.
Why businesses buy it
When traffic falls, the instinct is to spend: new content, new links, a new agency. Without a diagnosis, that money can go on the wrong problem. This service looks at the evidence first. We match the drop against Google updates, your own site changes and competitor shifts, and analyze losses across your top 50 pages. Then the highest-priority fixes are made and checked with a re-crawl and in Search Console. If there is a manual action, we draft the reconsideration request. Recovery is never promised and has no fixed date, because search engines decide. You will know what happened and what to do next.
Problems this solves
Search traffic fell and nobody knows why
We match the drop against Google updates, your site changes and competitor shifts. The diagnosis ranks each likely cause by the evidence for it.
You cannot tell which pages lost the most
A page-level loss analysis covers your top 50 pages. The most affected pages also get a content quality and trust review.
Known faults are still live on the site
Up to 15 priority fixes are made on non-WordPress sites after your approval, or listed for your developer. A re-crawl and Search Console checks confirm them.
A manual action is holding the whole site back
We find the cause, fix what is in scope and draft a reconsideration request that explains what changed.
A good fit if
Your organic traffic or leads dropped suddenly, and nobody can say why.
You want a diagnosis before spending more on content, links or a new supplier.
Your site runs on Shopify, Webflow, Framer, HubSpot or a custom build, or you have a developer to work from a fix list.
You can list the site, content and platform changes made in the last 12 months.
Not the right fit if
You are about to launch a new site and want to avoid a drop. See SEO Migration Pack.
Traffic has not dropped, but you want a full health check and plan. See SEO Audit and Roadmap.
You need many existing pages rewritten rather than diagnosed. See Content Refresh.
Your site runs on WordPress and you want the technical fixes made for you. Those are handled by webcare24, our WordPress care brand, using this service's fix list.
How it works
- You invite us to Search Console, Analytics and your website, and list the site, content and platform changes from the last 12 months.
- We match the drop against Google updates, your changes and competitor shifts, and rank the likely causes by evidence.
- We analyze losses across your top 50 pages and review content quality and trust on the most affected ones.
- Up to 15 priority fixes are made on Shopify, Webflow, Framer, HubSpot or custom sites after your approval, or listed for your developer.
- If Google has applied a manual action, we draft the reconsideration request, then check the fixes with a re-crawl and in Search Console.
- You get the 90-day recovery plan with a written walkthrough of the findings, followed by 14 days of support.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Search Console and Analytics access, shared by invite.
- Website admin access, by invite or a key you control.
- A list of site, content and platform changes from the last 12 months, with rough dates.
- One person who approves each fix before it goes live.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Order placed. Access and your list of recent changes are due within 72 hours.
Week 1
Drop matched against Google updates, site changes and competitor shifts.
Weeks 1–2
Top 50 pages analyzed, and the most affected pages reviewed for quality and trust.
Weeks 2–3
Up to 15 priority fixes made or listed, and a reconsideration request drafted if needed.
Week 3
Fixes checked with a re-crawl and in Search Console, and the 90-day plan walked through.
After delivery
14 days of follow-up support for questions about the fixes and plan.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 15–25 working days | $2,975 |
What you receive at handover
- A diagnosis report with likely causes ranked by evidence
- A page-level loss analysis for your top 50 pages
- Up to 15 priority fixes made, or a fix list for your developer
- A reconsideration request drafted, if a manual action applies
- A content quality and trust review and a 90-day recovery plan
- A written walkthrough of the findings and 14 days of follow-up support
Expected benefits and how to measure them
- Helps you spend on the real cause, not a guess
- Removes faults that may be holding pages back
- Gives your team a ranked plan for the next three months
- Organic clicks
- Compare weekly Search Console clicks for the top 50 pages with the weeks before the drop.
- Crawl errors
- Compare the issue count in the first crawl with the re-crawl after the fixes.
- Leads from search
- Track enquiries or sales from organic search in Analytics each month.
Before you start: The diagnosis records where traffic stood before and after the drop. Note your monthly leads from search over the same period.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
There are no running costs. The analysis and crawling tools are on our side, and nothing is added to your site that carries an ongoing fee.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
This is a one-time service with 14 days of follow-up support. The 90-day plan shows what to do next, in-house or with us. For steady monthly work, Growth SEO or SEO Essentials can follow the plan. On WordPress, webcare24, our WordPress care brand, handles technical fixes and ongoing care.
How this compares
| Do it yourself | Hire a traditional agency | Upmark Labs | |
|---|---|---|---|
| Diagnosis | Charts that show the drop, not the cause | Often starts with a pitch for more work | Likely causes ranked by evidence |
| Fixes | You make them yourself | Usually quoted separately | Up to 15 priority fixes made or listed |
| Manual actions | Flagged, but not handled | Varies by team | Reconsideration request drafted if one applies |
| Promises | None, and no plan either | Sometimes a promised recovery date | No promised dates, and a clear 90-day plan |
Questions about this product
How do I know if a Google update caused my traffic drop?
Usually by timing and pattern. If the drop starts soon after a confirmed update and hits pages of one type, an update is a likely cause. We check that against your own site changes, technical faults and competitor shifts, because several causes can overlap. The diagnosis ranks each likely cause by the evidence for it.
Can you guarantee my search traffic will come back?
No. Nobody can honestly promise recovery or a recovery date, because search engines decide. Some drops come back once a fault is fixed. Others reflect a change in how search engines judge content, which takes longer to address. We show you the evidence, make the priority fixes and give you a realistic 90-day plan.
What if my site has a Google manual action?
We draft the reconsideration request. A manual action is a penalty applied by a Google reviewer, and it shows in Search Console. We find the cause, fix what is in scope and write a clear request explaining what changed. Google reviews it in its own time. Link removal and disavow campaigns are outside this service.
Does Traffic Drop Recovery work on WordPress sites?
Partly. The diagnosis, page loss analysis, content review and 90-day plan work on any site. On WordPress, we do not make the technical fixes. Instead, you get a fix list, and webcare24, our WordPress care brand, can carry them out. On Shopify, Webflow, Framer, HubSpot and custom sites, we make up to 15 fixes ourselves.
What counts as one of the 15 priority fixes?
Each fix tackles one root cause, however many pages it touches. A broken redirect pattern across a section is one fix, and so is a faulty template setting. We agree the list with you, ranked by impact, before anything changes. Problems beyond the first 15 go into the plan, and extra fixes can be quoted.
Do you rewrite pages that lost traffic?
Not beyond the fix list. We review content quality and trust on the most affected pages, and light changes are made where they are priority fixes. Full rewrites are outside this service. If many pages need new copy, Content Refresh rewrites existing pages, and the 90-day plan says which ones to start with.
What happens after the traffic drop walkthrough is delivered?
You get 14 days of follow-up support for questions about the fixes and the plan. You keep the diagnosis, page loss analysis, fix log and 90-day plan. Our access can be removed straight after. If you want help carrying out the plan, Growth SEO or SEO Essentials can continue from it each month.
Guides on this topic
All guides Find out what really caused the drop
Order Traffic Drop Recovery to get the likely causes ranked by evidence, the top 15 fixes made or listed, and a clear 90-day plan.
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