Websites, Stores and Search
Generative engine optimization: how to get cited by AI search
What generative engine optimization really is, what the research shows, and a step-by-step plan to get your pages cited by AI search.
SEO
Programmatic SEO Build
Up to 200 useful pages built from your own data on one template, each with facts a searcher can actually use.
Many people search for the same thing with one detail changed: a city, an integration, a use case. If you hold real data for each variation, one well-designed page per search can serve them properly. Programmatic SEO Build researches which pattern is worth building, then creates up to 200 pages on one template. Each page is checked against quality rules you approve, and pages without real facts are not built.
- Search demand sized before any page is built
- Up to 200 pages from your data on one template
- Quality rules, internal links, schema and a staged indexing plan
$8,475
30–40 working days
What it is
Programmatic SEO Build is a one-time project that creates up to 200 search pages from your own dataset, such as locations, integrations or use cases. We size search demand, agree quality rules, build one template on your CMS and publish in stages. Every page carries distinct facts from your data, never thin filler.
Why businesses buy it
Programmatic SEO has a poor name because many sites use it to mass-produce thin doorway pages. Search engines are built to ignore those pages, and they can count against a site's overall quality. Done properly, it is the opposite: one useful template, filled with facts that differ from page to page. We start with demand research, so you only build a pattern people search for. You agree the data model and quality rules, and every page is checked against them before it goes live. Pages are published in stages, so you can see how search engines respond. Indexing and rankings are never promised.
Problems this solves
Many real searches have no page on your site that answers them
We research keyword patterns and size demand, then build up to 200 pages for the pattern worth it. Each one answers a specific search with your data.
Past attempts produced thin pages that search engines ignored
You approve quality rules and the facts each page may state. Every page is checked against them, and patterns without distinct data are not built.
New pages sit unlinked and undiscovered
Internal links, schema and an XML sitemap connect the pages. Staged publishing follows an indexing plan, and a 30-day check shows how they are picked up.
Your team cannot add pages without a developer
The template and data workflow live on your CMS. A written walkthrough shows how to add rows and publish new pages.
A good fit if
You run a SaaS, marketplace, travel, local service or B2B business with structured data that matches many real searches.
You already hold distinct facts for each page, such as locations, integrations, use cases or listings.
Your website runs on a CMS such as Webflow, WordPress or HubSpot, or on a Next.js build, that can host a page template.
You want each page to answer its search properly, and you are happy to skip patterns that fail the quality rules.
Not the right fit if
You have no dataset and want a topic covered with hand-written articles instead. See Topical Authority Content Hub.
You serve a set of towns and want each area page written with local proof. See Service Area Pages Pack.
You want a steady flow of articles and links each month. See Growth SEO.
You want to know where competitors win before choosing what to build. See Competitor SEO Gap Analysis.
How it works
- We research keyword patterns and size search demand, then recommend the page pattern worth building, or advise against one.
- You share your dataset, and together we agree the data model, the facts each page may and may not state, and the quality rules.
- We design and build one page template on your CMS, with two rounds of revisions before your named approver signs it off.
- Up to 200 pages are generated from your data, each with an intro, facts and FAQs drawn from it, and checked against the quality rules.
- Schema, internal links and an XML sitemap are added, and pages are published in stages to an agreed indexing plan.
- After a written walkthrough of the template and data workflow, a 30-day performance check shows how the pages are being picked up.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- CMS access, by invite or a key you control.
- Search Console access, shared by invite.
- Your dataset as a spreadsheet, an Airtable base or a database export.
- A clear list of the facts each page may state, and anything it must never claim.
- One person who approves the template and quality rules.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Order placed. CMS and Search Console access and your dataset are due within 72 hours.
Week 1
Keyword patterns researched and search demand sized for the candidate patterns.
Week 2
Data model and quality rules agreed, including what pages may and may not state.
Weeks 3–4
Page template designed and built on your CMS, with two revision rounds.
Weeks 4–6
Pages generated and checked, schema, links and sitemap added, first stage published and written walkthrough delivered.
After launch
Staged publishing continues to plan, with a 30-day performance check and 30 days of support.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 30–40 working days | $8,475 |
What you receive at handover
- Keyword pattern research and demand sizing
- An agreed data model and quality rules
- One page template designed and built on your CMS
- Up to 200 pages checked against the quality rules, with schema, internal links and an XML sitemap
- A staged publishing and indexing plan, plus a 30-day performance check
- A written walkthrough of the template and data workflow
Expected benefits and how to measure them
- Gives specific searches a specific, useful page
- Helps search engines find and understand the new pages
- Lets your team add pages from data without a developer
- Indexed pages
- Track how many of the new pages Search Console reports as indexed after each publishing stage.
- Impressions and clicks
- Filter Search Console by the new page folder and compare the totals each month.
- Leads or sign-ups
- Count conversions that start on the new pages in your analytics.
Before you start: Note your current search impressions and clicks for the target pattern, which are often close to none before the build.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
There are no running costs unless your CMS plan needs more page capacity for the extra pages. If it does, the upgrade is billed by your CMS provider, directly to you. We check your plan's limits at intake, before any page is built.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
This is a one-time build, so there is no ongoing fee. Your team can add rows to the dataset and publish new pages using the written workflow walkthrough. On WordPress sites, upkeep after the support period is handled by webcare24, our WordPress care brand. Growth SEO can support the pages with articles and links each month.
How this compares
| Do it yourself | Hire a traditional agency | Upmark Labs | |
|---|---|---|---|
| Page quality | Templates filled with thin or repeated text | Varies, and sometimes mass-produced | Distinct facts from your data on every page |
| Demand | You guess which pattern to build | Researched if it is in the brief | Demand sized before any page is built |
| Checks | None before pages go live | Spot checks on a sample | Every page checked against agreed quality rules |
| Publishing | All pages pushed live at once | Depends on the team | Staged publishing to an indexing plan |
| Cost | Tool fees plus your developer's time | Often a custom quote after discovery | One fixed price for up to 200 pages, shown before you buy |
Questions about this product
Is programmatic SEO just doorway pages under another name?
No, not when it is done properly. Doorway pages repeat the same text with one word swapped, and search engines are designed to ignore them. We only build pages where your data gives each one distinct, useful facts. If a pattern has no real search demand or no distinct data, we advise against building it.
What kind of data does a programmatic SEO build need?
A dataset with real, distinct facts for each page. Examples include locations with their own services and details, integrations with their own features, or use cases with their own steps. It can arrive as a spreadsheet, an Airtable base or a database export. Creating or researching the data itself is not part of this build.
Do you use AI to write the programmatic pages?
Not to invent content. Each page's intro, facts and FAQs are drawn from your data, within rules you approve about what pages may and may not state. AI-written pages with no facts from your data are outside the scope. Every page is checked against the quality rules before it is published.
Will Google index all 200 programmatic pages?
Nobody can promise that, because search engines decide what to index. We improve the odds with useful pages, internal links, schema and an XML sitemap. Pages are published in stages, so we can see how they are picked up before releasing more. The 30-day performance check shows how many are indexed and earning impressions.
Which CMS platforms can host the programmatic page template?
Usually Webflow CMS, WordPress, HubSpot or a Next.js site, with data from Airtable, Google Sheets or an export. We build the template on the CMS you already use. If your plan needs more page capacity for the extra pages, the upgrade is billed by your CMS provider. We check those limits at intake.
Can we build more than 200 pages or a second template?
Yes, through a Change Quote. The standard build covers 1 template and up to 200 pages, which is enough to test a pattern properly. If the first stages perform well, add a note with the extra pages or template you want. We send a written quote, and extra work starts only once you accept it.
Who can add new programmatic pages after the build?
Your team can. The template and data workflow stay on your CMS, in your accounts, and the written walkthrough shows how to add rows and publish new pages. New pages should follow the same quality rules. You have 30 days of support for questions, and our access can be removed afterwards.
Guides on this topic
All guides Build pages people actually search for
Order the Programmatic SEO Build and turn your own data into up to 200 useful pages, researched, checked against your rules and published in stages.
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