Websites, Stores and Search
Generative engine optimization: how to get cited by AI search
What generative engine optimization really is, what the research shows, and a step-by-step plan to get your pages cited by AI search.
Marketplaces & Apps
App Store Optimization
An app store listing written to be found in search and to convince people to install.
Most people decide whether to install an app from its store page in a few seconds. If the title misses the words they search for, they never see it at all. App Store Optimization rewrites one app's listing in one store. We research keywords and three competitors, write the title, subtitle and description, fill the keyword field and brief your new screenshots.
- Keyword research for your category and three competitors
- Title, subtitle and description written within store limits
- A screenshot brief your designer can follow
$1,275
10–20 working days
What it is
App Store Optimization is a one-time service that improves one app's listing in one store, the App Store or Google Play. We research keywords and three competitor apps, then write the title, subtitle or short description, full description and keyword field, plus a brief for new screenshots.
Why businesses buy it
Many app listings are written the week before launch and never touched again. The title uses the brand name only, the description reads like release notes and the screenshots show settings screens. App Store Optimization fixes the words with research, not guesswork, and gives your designer a clear plan for the visuals. Every field is checked against the store's limits and rules before it goes live. You keep the copy and a change log. Rankings and installs still depend on the stores and your app.
Problems this solves
Your app ranks for few of the words people search
We research keywords and review three competitor apps, then write your title, subtitle or short description and keyword field. Each field fits the store's character limits.
The description reads like release notes, not a reason to install
We write a full description that explains what the app does for the person reading. It is checked against the store's rules before you publish it.
Screenshots fail to show the app's main value
We write a screenshot brief setting out what each screen should show and say. Your designer can work from it, since screenshot design is not included.
Competitors' listings outshine yours and you cannot see why
The competitor review compares three similar apps' keywords and messaging with yours. Those findings shape the new listing copy, which is recorded in a listing change log.
A good fit if
Your app is live, but its store listing was written in a hurry before launch.
People who find your listing do not install, or your app rarely appears for the searches that matter.
You can explain your app's main features and audience, and name three competitor apps.
You have a designer, or plan to hire one, who can produce new screenshots from a clear brief.
Not the right fit if
Your app is on both the App Store and Google Play. Add Second App Store so both listings are done together.
You want paid install campaigns. Those are outside this service; add a note at checkout for a Change Quote.
You need the screenshots and preview video designed, not just briefed. Ask for a Change Quote at checkout.
You sell physical products on Amazon rather than an app. See Amazon Listing Optimization.
How it works
- You invite us to App Store Connect or Google Play Console and share your app's features, audience and three competitors.
- We research the keywords people use in your app category and review how your competitors' listings are written.
- We write the app title and subtitle or short description, using the strongest keywords within the store's limits.
- We write the full description and fill the keyword field where the store has one.
- We prepare a screenshot brief that tells your designer what each screen should show and say.
- You review the copy with one revision round, then we update the listing and send a change log.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- App Store Connect or Google Play Console access by invite.
- Your app's main features and who it is for.
- Three competitor apps you watch or lose users to.
- One person who approves the copy.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Order placed. Store access, features and competitors are due within 72 hours.
Week 1
Keyword research and a review of three competitor listings.
Weeks 1–2
Title, subtitle or short description and full description written.
Week 2
Keyword field filled and the screenshot brief prepared, all sent for review.
Week 2
One revision round, rule check and listing updated, with a change log.
After delivery
14 days of support for questions about the listing.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $1,275 |
What you receive at handover
- Keyword research and a review of three competitor apps
- A new app title
- A subtitle or short description and a full description
- The keyword field filled where the store has one
- A screenshot brief (design is not included) and a listing change log
- A post-launch support period
Expected benefits and how to measure them
- Can help your app appear for more relevant store searches
- Helps visitors to your page understand why to install
- Gives you a clear brief for better screenshots
- Store search impressions
- Compare impressions from search in App Store Connect or Play Console before and after the update.
- Page view to install rate
- Track product page conversion in the same console month by month.
- Keyword rank
- Check your position for the main target keywords before the update and a month after.
Before you start: Export a month of impressions, page views and installs from your store console before the new listing goes live.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
There are no running costs. The work happens inside your existing developer account, and you do not need any paid keyword tools.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
This is a one-time project, so the new listing copy, screenshot brief and change log are yours once delivered. You have 14 days to send questions. App stores change their search behavior from time to time, so many teams revisit their listing after major app updates.
How this compares
| Do it yourself | Hire a traditional agency | Upmark Labs | |
|---|---|---|---|
| Keywords | Guessed from what the team calls the app | Researched, often as part of a larger retainer | Researched for your category and three competitors |
| Limits | Found out when the console rejects the text | Handled by the team | Every field checked against the store's character limits and rules |
| Screenshots | Whatever was made at launch | Design often priced separately | A clear brief your designer can follow |
| Commitment | None | Often monthly | A one-time project with a change log |
Questions about this product
Does App Store Optimization cover both iOS and Android?
No, it covers one app in one store. Choose the App Store or Google Play when you order. If your app is in both stores, add Second App Store. The second listing gets its own keyword research and copy, because each store reads listings differently and has different fields.
Can you guarantee more app downloads or higher rankings?
No. Apple and Google decide how apps rank, and installs depend on your app, ratings, reviews and competition. What we commit to is researched keywords, every field written to the store's limits and rules, and a screenshot brief built around what convinces people to install.
Do you design the new app screenshots?
No. We write a screenshot brief that tells your designer what each screenshot should show, the order, and the short message on each one. Screenshot and preview video design are outside this service. If you would like us to quote the design, add a note at checkout for a written Change Quote.
Will updating the listing affect my app's existing reviews or rating?
No. Changing the title, description and keywords does not touch your ratings or reviews. On the App Store, some text changes go live with your next app version, while others can be updated at any time. We explain what goes live when, so you can plan the release.
Why do you need three competitor apps?
They show us how your market describes itself and which keywords are crowded. Looking at their titles, descriptions and screenshots helps us find gaps you can own, and avoid copying what everyone else says. Choose apps your users also consider, not only the biggest names in your category.
When will I see the effect of the new app listing?
Usually over a few weeks. Stores need time to index new keywords, and install rates take a while to show a pattern. Some changes only go live with your next app release on the App Store. We suggest comparing store analytics for a few weeks before and after the update.
Guides on this topic
All guides Make your app easier to find and install
Order App Store Optimization for keyword research, a rewritten title, subtitle and description, and a screenshot brief for one store.
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