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Marketplaces & Apps
Amazon Ads Management
Your Amazon Sponsored Products and Sponsored Brands ads looked after every week, with a plain report each month.
Amazon ads reward steady attention. Bids drift, search terms waste money and budgets run out mid-month. Amazon Ads Management takes care of that weekly work for your Sponsored Products and Sponsored Brands campaigns. We adjust bids, budgets and keywords against your margins, clear out wasted search terms and explain the month in a plain report and short call.
- Weekly bid, budget and keyword changes against your margins
- Search-term reviews with negative keywords added
- A plain-English monthly report with next steps
$3,600/mo
3-month minimum, paid upfront
Up and running in 10–20 working days
What it is
Amazon Ads Management is a monthly service that runs your Sponsored Products and Sponsored Brands campaigns. We review and tidy your account, then adjust bids, budgets and keywords every week, add negative keywords from search-term reviews, pace your budget and explain results in a monthly report.
Why businesses buy it
Amazon ad accounts get messy quickly. Automatic campaigns pick up irrelevant search terms, bids creep up and nobody has time to check. The result is a rising cost of sale that eats into margin. This service puts someone on the account every week, working to the targets you set rather than the platform's suggestions. You keep the account and pay Amazon directly. Each month you see what changed and why. Results still depend on your listings, prices and competition.
Problems this solves
Sponsored campaigns waste spend on terms that never convert
We review search terms and add negative keywords to stop paying for the wrong ones. Bids, budgets and keywords are adjusted every week to match what sells.
The ad account grew messy with overlapping campaigns
We review the account at onboarding, then set up or clean up the campaign structure. Sponsored Products and Sponsored Brands campaigns are organized so results are easier to read.
Budgets run dry partway through the month
Budget pacing keeps daily spend in line with your monthly plan. Campaign settings are checked every week so a cap or error does not stall sales.
Ad reports are full of jargon and hard to act on
A monthly report explains results in plain terms. You know what changed in the account and what comes next.
A good fit if
You sell on Amazon and already run, or want to run, Sponsored Products or Sponsored Brands ads.
Your ad costs keep rising and you are not sure which keywords earn their keep.
You know your margins and the cost of sale you can afford, or can work it out with us.
Nobody on your team has time to check search terms and bids every week.
Not the right fit if
Your listings are weak, so ads would send shoppers to pages that do not convert. Start with Amazon Listing Optimization.
You want Google, Meta, LinkedIn or TikTok ads managed rather than Amazon. See Ads Management and our other paid ads services.
You need Sponsored Display or Amazon DSP campaigns. Add a note at checkout for a Change Quote.
You want an AI tool that helps your own team manage Amazon listings. See AI Amazon Listing Optimization.
How it works
- Onboarding covers your margins, target cost of sale, priority products and budget, with a review of your current ad account.
- We set up or clean up your campaign structure, so products, match types and budgets are easy to manage.
- Every week we adjust bids, budgets and keywords based on what each product and search term is doing.
- We review search terms, add negative keywords for wasted clicks and move strong terms into their own targeting.
- Budgets are paced through the month, so spend stays close to plan.
- A monthly report in plain English sets out the next steps.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- User access to Amazon Ads and Seller Central or Vendor Central by invite.
- Your product margins and the cost of sale you are happy to pay.
- Your priority products and monthly ad budget (at least $30,000).
- One person who approves larger changes.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Order placed. Access, margins and budget are due within 72 hours.
Week 1
Onboarding review of your ad account and current results.
Weeks 1–2
Campaign structure set up or cleaned up and first changes made.
Every week
Bids, budgets and keywords adjusted, search terms reviewed.
Month end
Plain-English monthly report with next steps.
After month 3
The minimum term ends. Continue month to month, or cancel.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $10,800 |
What you receive at handover
- An onboarding review of your ad account
- Campaign structure set up or cleaned up
- Weekly bid, budget and keyword optimization
- Search-term reviews with negative keywords added
- Budget pacing and a plain-English monthly report
- If you stop, the campaigns and keyword lists stay in your Amazon account
Expected benefits and how to measure them
- Helps your ad budget go to the searches that lead to sales
- Can keep campaigns running steadily through the month
- Makes Amazon ad results easier to understand
- Advertising cost of sales
- Read it in the Amazon Ads console each month and compare with the months before management.
- Ad-attributed sales
- Track sales from ads month by month in the same console.
- Spend on non-converting terms
- Compare spend on search terms with no sales in the search-term report before and after.
Before you start: Export three months of spend, ad sales and advertising cost of sales from the Amazon Ads console.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
Your ad budget is paid directly to Amazon from your own account. The minimum ad budget is $30,000 a month. The management fee is 12% of your monthly ad budget: $3,600 a month covers a $30,000 budget, and for a larger budget the difference is invoiced monthly. We never handle your ad spend.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionHow billing works
There is no separate maintenance, because the service itself runs every month. The rhythm stays the same: weekly changes and search-term reviews, then a monthly report. The first three months are paid upfront at checkout, giving the account time to settle. After that it runs month to month, and you can cancel any month.
$3,600/mo
The first 3 months ($10,800) are paid at checkout. After that it runs month to month and you can stop any month.
Ask a questionHow this compares
| Do it yourself | Hire a traditional agency | Upmark Labs | |
|---|---|---|---|
| Attention | Checked when there is time, often weeks apart | Regular, under a longer retainer | Bids, budgets and keywords adjusted every week |
| Waste | Search terms rarely reviewed | Depends on the account manager | Search terms reviewed and negative keywords added |
| Targets | The platform's suggested bids | Agreed in onboarding | Managed against your margins and target cost of sale |
| Reporting | Amazon's own reports, read by you | Can be heavy on jargon | A plain-English monthly report with next steps |
Questions about this product
What Amazon ad budget do you need, and how is the fee worked out?
The minimum ad budget is $30,000 a month. The management fee is 12% of your monthly ad budget. The $3,600 monthly price covers a $30,000 budget; if you spend more in a month, the difference (12% of the budget above $30,000) is invoiced monthly. The ad spend itself is always paid by you directly to Amazon. We never pay or hold your ad budget.
How do payment and the minimum term work for Amazon Ads Management?
Amazon Ads Management is $3,600 a month at the $30,000 minimum budget. The first three months are paid upfront at checkout, because ad accounts need a few weeks of data and changes to improve. After the third month it runs month to month, and you can cancel any month with no further commitment.
Which Amazon ad types do you manage?
Sponsored Products and Sponsored Brands. Those two formats cover most of what small and mid-sized sellers spend on Amazon. Sponsored Display and Amazon DSP are not included. If you need them, add a note at checkout and we will send a written Change Quote before any extra work starts.
Can you guarantee lower ACoS or more Amazon sales?
No. We cannot promise a set cost of sale or more sales, because results depend on your prices, reviews, stock, listings, competition and Amazon itself. We commit to weekly care against the targets you set, careful search-term reviews and an honest monthly report on what moved and why.
Will you change my product listings as part of ads management?
No. Listing rewrites are not part of this service. If ads are sending shoppers to listings that do not convert, we will tell you in the monthly report. Amazon Listing Optimization rewrites titles, bullets and backend search terms for 10 products, and works well alongside ads management.
What happens to my Amazon campaigns if I cancel?
They stay in your account, exactly as we left them. Campaigns, keywords and history were always yours. When the service ends, you remove our access and either keep running the campaigns yourself or pause them. We can share notes on what to watch so the handover is smooth.
Guides on this topic
All guides Hand over the weekly Amazon ads work
Order Amazon Ads Management for weekly bid and keyword care, search-term clean-ups and a monthly report in plain English.
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