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Generative engine optimization: how to get cited by AI search
What generative engine optimization really is, what the research shows, and a step-by-step plan to get your pages cited by AI search.
Conversion Optimization
CRO Testing
Two A/B tests a month on your key pages, so changes are decided by visitor behavior rather than opinion.
Every change to a key page is a guess until you test it. CRO Testing runs two A/B tests a month on the pages that matter most. We plan each test from your data, build and check the variants, run them until the result is reliable and explain what happened. Then we plan the next tests, so your pages improve step by step.
- Two A/B tests a month, each planned from your data
- Variants built and checked on desktop and mobile
- A plain-English results report with the next tests to run
$3,575/mo
3-month minimum, paid upfront
Up and running in 10–20 working days
What it is
CRO Testing is a monthly A/B testing service for your website. Each month we plan two tests from your data, each with a clear hypothesis. We design and build the variants, check them on desktop and mobile, run the tests, and explain the results in a plain-English report with the next tests to run.
Why businesses buy it
Redesigns are expensive and often change too much at once to know what helped. Testing works the other way: one clear change, measured against the current page, with visitors deciding. The hard parts are picking ideas worth testing, building variants that do not break anything and reading the results without fooling yourself. CRO Testing handles those parts every month. You approve each test and keep the data in your own tool. Some tests will not win, and we report those just as clearly.
Problems this solves
Website changes are made on hunches and never measured
Each month we plan two A/B tests from your data, each with a clear hypothesis. Variants run against the current page, so changes are judged on results.
Your team lacks the time to design and build test variants
We design and build the variants for both tests and check each one on desktop and mobile before launch. Your team only needs to approve the plan.
Test results are hard to read and harder to act on
Results for each finished test are analyzed and explained in a plain-English monthly report. The report also suggests the next tests to run, based on what you learned.
A broken variant could hurt sales while a test runs
Every variant goes through a quality check on desktop and mobile before it goes live. Layout or tracking problems are caught before real visitors see them.
A good fit if
Your key pages get steady traffic, enough for tests to reach a clear result within weeks rather than months.
You want to improve conversions step by step instead of betting on a full redesign.
You use, or are willing to use, an A/B testing tool such as VWO or Convert.
You can name one person to approve each test before it goes live.
Not the right fit if
You do not yet know where visitors struggle and want evidence first. See CRO Audit.
Your traffic is low, so tests would take too long to reach a result. Start with SEO Audit and Roadmap or Ads Launch.
You want a whole new design rather than step-by-step changes. See Website Redesign.
You want an AI tool that suggests and tests page changes for your own team. See AI Landing Page Optimization.
How it works
- Onboarding covers your goals, key pages, analytics and testing tool, plus any past research such as a CRO Audit.
- Each month we plan two tests from your data, each with a written hypothesis and the result that would count as a win.
- We design and build the variants in your testing tool and check every one on desktop and mobile.
- You approve each test, then it goes live and runs until it reaches a reliable result or a set end date.
- We analyze each finished test and explain what it means for your pages.
- A monthly results report covers live and finished tests and the next ideas in the queue.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Website or Google Tag Manager access by invite.
- Access to your A/B testing tool by invite, or a key you control.
- Viewer access to Google Analytics by invite.
- Your goals and the pages that matter most.
- One person who approves each test before launch.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Order placed. Access, goals and key pages are due within 72 hours.
Week 1
Onboarding, data review and the first monthly test plan sent for approval.
Weeks 1–2
Variants designed, built and checked on desktop and mobile.
Week 2
First two tests approved and launched.
Every month
New test plan, finished tests analyzed and a results report.
After month 3
The minimum term ends. Continue month to month, or cancel.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $10,725 |
What you receive at handover
- A monthly test plan
- Two A/B tests built and launched each month
- Variant designs for each test, each quality checked
- Results analysis for each finished test
- A monthly results report with next tests suggested
- If you stop, you keep every report and the record of what was learned
Expected benefits and how to measure them
- Helps you make site changes based on evidence rather than opinion
- Can build up steady improvements, one test at a time
- Gives you a growing record of what your visitors respond to
- Test results
- Read the conversion difference for each finished test in your A/B testing tool.
- Site conversion rate
- Track conversion rate in Google Analytics quarter by quarter as winning variants are kept.
- Winning changes kept
- Count how many winning variants are made permanent on the site.
Before you start: Record your current conversion rate and the monthly traffic on the pages you want to test.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
Your A/B testing tool plan is the running cost, billed by the tool provider, such as VWO or Convert. The plan you need depends on your traffic. Our monthly fee covers the planning, building and analysis.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionHow billing works
There is no separate maintenance, because the service itself runs every month. The rhythm stays the same: plan two tests, build and check them, run them, then report the results and agree the next ideas. The first three months are paid upfront at checkout, which gives tests time to finish. After that it runs month to month, and you can cancel any month.
$3,575/mo
The first 3 months ($10,725) are paid at checkout. After that it runs month to month and you can stop any month.
Ask a questionHow this compares
| Do it yourself | Hire a traditional agency | Upmark Labs | |
|---|---|---|---|
| Ideas | Whatever someone on the team suggests | Agreed in a strategy phase | Planned from your data, each with a written hypothesis |
| Building | You learn the testing tool yourself | Often needs a separate developer | Variants designed, built and checked for you |
| Pace | A test whenever there is time | Set in a retainer | Two tests a month, with an add-on for more |
| Results | You read the tool's dashboard alone | Reports can be heavy on statistics | A plain-English monthly report with next steps |
Questions about this product
How do payment and cancelling work for CRO Testing?
CRO Testing is $3,575 a month. The first three months are paid upfront at checkout, covering onboarding and three months of tests. After the third month it runs month to month, and you can cancel any month. Your A/B testing tool plan is billed separately by the tool provider.
Which A/B testing tool does CRO Testing use?
VWO or Convert are the usual choices, and we can work with other tools that run client-side tests. The tool sits in your own account, so the data and test history stay yours. If you have not chosen one yet, we help you pick a plan that suits your traffic during onboarding.
What happens if an A/B test has no clear winner?
We report it honestly and learn from it. Many tests end with no clear difference, which still tells you something: that change does not matter much to visitors. We explain what the result means, decide whether to retest a stronger version and move on to the next idea in the plan.
Can you guarantee winning tests or more sales?
No. No one can promise a test will win, because visitors decide. What we commit to is two well-planned tests a month, built carefully and measured properly, with an honest report. Over time, the winners you keep and the losers you avoid add up to better-informed pages.
How long does each A/B test run?
Until it reaches a reliable result, or a set end date if it does not. That usually means at least a couple of weeks, so both weekdays and weekends are included. Pages with more traffic reach a result sooner. We set the end rule before launch, so nobody stops a test early because of a lucky few days.
Can I run more than two tests a month?
Yes. The Extra CRO Test add-on adds one more test a month, planned, built and reported the same way. It suits sites with enough traffic to support more tests at once. If you need a landing page built just for a test, the Campaign Landing Page add-on covers that.
Will A/B tests slow down my website?
Only very slightly, and we keep it small. Client-side testing tools load a short script that swaps page content. We follow the tool's guidance to reduce flicker and check page speed on each variant. If a test noticeably slows a page, we fix it or stop it before it affects your visitors.
Guides on this topic
All guides Let your visitors decide what works
Order CRO Testing for two data-led A/B tests a month, built and checked for you, with results explained in plain English.
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