Websites, Stores and Search
Generative engine optimization: how to get cited by AI search
What generative engine optimization really is, what the research shows, and a step-by-step plan to get your pages cited by AI search.
Conversion Optimization
CRO Audit
See where visitors hesitate and leave, and get a ranked list of fixes to help more of them become customers.
Traffic is only half the story. If visitors arrive and leave without buying or getting in touch, something on the way is stopping them. CRO Audit shows you what. We record two weeks of real visits, review your funnel from first page to checkout or enquiry, and rank 15 fixes by impact and effort. Then a written walkthrough explains it.
- Two weeks of heatmaps and real session recordings
- A funnel review from landing page to checkout
- 15 fixes ranked by impact and effort
$2,275
15–25 working days
What it is
CRO Audit is a one-time conversion review of your website. We collect two weeks of heatmaps and session recordings, review your funnel from landing page to checkout or enquiry, and turn the findings into 15 fixes ranked by impact and effort. A written walkthrough helps you decide what to do first.
Why businesses buy it
Many businesses redesign pages based on taste, then wonder why nothing changed. Watching real visitors is different. Recordings show the button nobody sees, the form field people abandon and the page where mobile users give up. This audit gathers that evidence first, then turns it into a short, ranked list rather than a long report. Every fix comes with a reason. It is a sensible step before paying for redesigns or testing. Results from the fixes still depend on your offer and traffic.
Problems this solves
Plenty of visitors arrive but few enquire or buy
We set up heatmaps and session recordings and collect two weeks of visitor data. The funnel review shows where people stall between landing and checkout or enquiry.
Opinions about what to fix outweigh real visitor evidence
Every finding is backed by recordings or analytics data. Page-by-page findings include screenshots, so your team can see each problem for themselves rather than debate it.
There are too many possible fixes and no order to them
We turn the findings into 15 fixes ranked by impact and effort. A written walkthrough helps you decide what to tackle first and who should do it.
Analytics show drop-offs but not the reasons behind them
Session recordings show how visitors actually scroll, click and hesitate on key pages. Alongside the funnel review, they help explain the numbers you see in Google Analytics.
A good fit if
Your website gets steady traffic, but too few visitors buy, book or send an enquiry.
You want to see real visitor behavior, not opinions, before redesigning pages.
Your team or developer can make changes but needs a clear list of what to fix first.
Your site runs on WordPress, Shopify or another platform where we can add a tracking code.
Not the right fit if
You already know what to change and want to test ideas against each other every month. See CRO Testing.
Your site gets very little traffic yet. Start with SEO Audit and Roadmap or Ads Launch to bring more visitors first.
Your analytics are broken and you cannot trust the numbers. See Tracking and Analytics Setup first.
You want an AI tool that keeps reviewing pages and suggesting changes for your team. See AI CRO Agent.
How it works
- You invite us to your website or Tag Manager and Google Analytics, and tell us your goals and key pages.
- We set up heatmaps and session recordings, using Microsoft Clarity or your existing tool, and collect two weeks of visitor data.
- We review your funnel from the first landing page to the checkout or enquiry form, using analytics to see where people drop off.
- We watch recordings and study heatmaps page by page, noting where visitors hesitate, get stuck or leave.
- Every finding is backed by recordings or data, then turned into 15 fixes ranked by impact and effort.
- A written walkthrough explains the report, and we answer follow-up questions by email.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Website or Google Tag Manager access by invite, so we can add the recording code.
- Viewer access to Google Analytics by invite.
- Your main goals, such as sales, bookings or enquiries, and the pages that matter most.
- One person to review the report and send follow-up questions.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Order placed. Access, goals and key pages are due within 72 hours.
Week 1
Heatmaps and session recordings set up and checked.
Weeks 1–3
Two weeks of visitor data collected while we review your funnel in analytics.
Week 3
Recordings and heatmaps reviewed page by page, fixes ranked.
Go-live
Report and written walkthrough delivered.
After delivery
14 days of follow-up questions about the findings.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 15–25 working days | $2,275 |
What you receive at handover
- Heatmap and session recording setup
- Two weeks of visitor data collected
- A funnel review report
- Page-by-page findings with screenshots
- 15 prioritized fixes (recommendations; making the fixes is not included)
- A written walkthrough and a follow-up period
Expected benefits and how to measure them
- Shows you where visitors drop out of your funnel and why
- Helps you spend effort on the changes most likely to matter
- Gives your team evidence to agree on instead of opinions
- Conversion rate
- Compare site-wide conversion rate in Google Analytics for the month before and after the fixes are made.
- Funnel step drop-off
- Track drop-off at each funnel step in analytics after each fix goes live.
- Form or checkout completion
- Compare started versus completed forms or checkouts before and after the related fixes.
Before you start: Export a month of traffic, conversion rate and funnel step figures from Google Analytics before recordings begin.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
There are no running costs. We use a free heatmap tool such as Microsoft Clarity unless you already pay for one. A paid heatmap plan is only needed if you choose one yourself.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
This is a one-time audit, so the report, recordings summary and written walkthrough are yours to keep. You have 14 days to send follow-up questions. If you want ideas tested against your current pages each month, CRO Testing picks up from here.
How this compares
| Do it yourself | Hire a traditional agency | Upmark Labs | |
|---|---|---|---|
| Evidence | Your own guesses about what visitors do | Often opinion-led design reviews | Two weeks of recordings and heatmaps behind every finding |
| Funnel | You piece it together from analytics reports | Depth varies | Reviewed from landing page to checkout or enquiry |
| Priorities | A long list of ideas in no order | Agreed in a presentation | 15 fixes ranked by impact and effort |
| Commitment | None | Often leads into a retainer | A one-time audit, with no ongoing commitment |
Questions about this product
How much traffic do I need for a CRO Audit to be useful?
Steady daily visitors to the pages that matter. Two weeks of recordings need enough sessions to show clear patterns. As a rough guide, if your key pages get only a handful of visits a day, findings will be thinner. We will tell you honestly at intake if your traffic is too low to justify the audit.
Which heatmap tool do you use, and do I have to pay for it?
Usually Microsoft Clarity, which is free. If you already use Hotjar or a similar tool, we can work with that instead. You only pay for a heatmap tool if you choose a paid plan yourself. The tool runs on your website under your account, and you can remove it after the audit.
Are session recordings safe for my visitors' privacy?
Recording tools mask typed form fields and payment details by default, and we check those settings during setup. You remain responsible for your privacy notice and cookie consent, which we do not advise on. If your site has a consent banner, recordings should follow your visitors' choices.
Does the CRO Audit include fixing the problems it finds?
No. The audit finds and ranks the problems, and your team or developer makes the changes. Each of the 15 fixes explains what to change and why, with screenshots. If you would rather we test changes against your current pages, CRO Testing does that monthly, or specific fixes can be quoted through a Change Quote.
Will the audit guarantee a higher conversion rate?
No. We cannot promise more conversions or sales, because results depend on your offer, prices, traffic and how the fixes are made. The audit shows you, with real visitor evidence, where people struggle and which changes are most likely to help. That gives every fix a clear reason behind it.
What does the CRO written walkthrough cover?
It takes you through the funnel review and the top fixes in plain terms, with clips and heatmaps where they help. It suggests which fixes to tackle first and who should do them. You can share it with anyone on your team, and you have 14 days afterwards to send further questions.
Guides on this topic
All guides Find out why visitors leave without buying
Order the CRO Audit for two weeks of real visitor recordings, a funnel review and a ranked list of fixes explained in writing.
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