Websites, Stores and Search
Generative engine optimization: how to get cited by AI search
What generative engine optimization really is, what the research shows, and a step-by-step plan to get your pages cited by AI search.
Website Projects
Website Redesign
Your current website, redesigned on the platform you already use, with your URLs and search history protected.
Your website works, but it looks dated or does not turn visitors into enquiries. We review your current site and search data, redesign up to 10 key pages and rebuild them on the platform you already use. Existing URLs are kept, any that change get a redirect, and titles, meta and the sitemap are checked before and after launch, so search history is protected.
- Up to 10 key pages redesigned mobile-first
- Existing URLs kept, with redirects for any that change
- No platform move, so your tools stay connected
$4,525
25–35 working days
Care after launch by webcare24
What it is
Website Redesign is a fresh design for up to 10 pages of your current website, rebuilt on the platform you already use, such as WordPress, WooCommerce, Shopify or Webflow. It includes a review of your site and search data, a redirect map, an SEO-safe launch checklist, mobile and speed testing and a written walkthrough.
Why businesses buy it
Redesigns often go wrong in the same place: pages get renamed, old links break, and search traffic quietly drops for months. A new look is not worth losing what already brings in visitors. This package starts with your search data, keeps your URLs where it can and maps a redirect for every one that changes. It stays on your current platform, so forms and tools stay connected. You get a modern, mobile-first design on the pages that matter most, launched with a checklist rather than a hope.
Problems this solves
The site works but looks dated next to competitors
We design up to 10 pages fresh and rebuild them on the platform you already use. Your existing forms and tools stay connected, so you get a new look without changing platforms.
A redesign could wipe out the search rankings you already earned
We review your site and search data first, then build a redirect map for every changed URL. An SEO-safe launch checklist covers titles, meta and the sitemap.
Visitors land on your pages but few take the next step
The review of your current pages and search data shapes the new layouts. Each redesigned page is built around the action you want, such as calling, booking or enquiring.
Pages load slowly and break on phones
Speed, mobile, redirect and broken-link checks run before and after launch. The test report shows what was checked, so problems are fixed before visitors run into them.
A good fit if
Your website works, but it looks dated or converts poorly on phones.
You are happy with your platform and want to keep it.
Your site already gets visitors from search and you want to protect that.
A handful of key pages, such as the home and service pages, matter most.
Not the right fit if
You want to leave Wix, Squarespace or Webflow for WordPress. See Website Migration to WordPress.
You want to move a store between WooCommerce and Shopify. See Store Migration.
You need a much larger site with new sections and a blog. See Corporate Website.
You need new text for the pages as well as a new look. Add Page Copywriting.
How it works
- At intake we get admin access plus viewer access to Search Console and Analytics, and you tell us what works and what does not.
- We review your pages and search data, then agree the up to 10 pages to redesign and which URLs must stay.
- New mobile-first designs are created for those pages and sent for your review.
- Pages are rebuilt on your current platform, with your existing forms and tools kept connected.
- A redirect map is applied for any changed URL, and titles, meta, the sitemap, links, mobile layout and speed are checked.
- After two rounds of changes the new design goes live, the checks run again, and you get a written walkthrough.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Admin access to your website by invite or a key you control.
- Viewer access to Google Search Console and Google Analytics.
- Your logo, brand colors and any new photos.
- Notes on what works and what does not on the current site.
- One person who approves the design.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Access checked and your notes on the current site reviewed.
Week 1
Site and search data reviewed, pages chosen and URLs to keep agreed.
Weeks 2–3
New designs for the chosen pages created and sent for review.
Weeks 3–4
Pages rebuilt on your current platform, with forms and tools kept connected.
Weeks 4–5
Redirects, SEO, mobile and speed checks, then two rounds of changes.
Week 5
New design live, checks repeated after launch, walkthrough recorded.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 25–35 working days | $4,525 |
What you receive at handover
- A review of your current site, pages and search data
- A new design for up to 10 pages, rebuilt on your current platform
- A redirect map for every changed URL
- An SEO-safe launch checklist with titles, meta and sitemap checked
- A speed, mobile and link test report
- A a short written walkthrough of the new pages
Expected benefits and how to measure them
- Can give visitors a better first impression without the cost of changing platform
- Helps protect the search visibility your current pages have built up
- Makes the next step clearer on the pages that matter most
- Conversion rate on redesigned pages
- Compare enquiries or sales per visit in analytics for the eight weeks before launch and the eight weeks after.
- Organic clicks
- Watch search console clicks to the redesigned pages in the weeks after launch to confirm traffic holds steady.
- Mobile engagement
- Compare mobile bounce or engagement rate in analytics before and after the new design goes live.
Before you start: Export the last three months of traffic, conversions and top pages from analytics and search console. Note any pages you already know underperform.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
The redesign is paid once, and the price is shown before you buy. There are no new running costs unless you choose paid add-ons. You keep paying for your existing hosting and platform plan, and any premium theme, plugin or app you pick is billed by its maker.
Ask about running costsCustom requirements
Need more than 10 pages, a new feature such as a store or bookings, or a full rewrite of the text? Add a note at checkout for a written Change Quote. Very large projects use the Custom AI enquiry form instead.
Request a custom versionKeep it running
If your site runs on WordPress, care after the support period is handled by webcare24, our WordPress care brand, covering updates, backups, security and fixes. On hosted platforms the platform runs the hosting and updates. Later design changes are quoted through a Change Quote.
See webcare24 care plansHow this compares
| Do it yourself | Hire a traditional agency | Upmark Labs | |
|---|---|---|---|
| Price | A new template plus your own time to rebuild | Quoted after a discovery phase | Ours is one fixed price for a written scope, shown before you buy |
| Search history | Easy to lose when pages are renamed or deleted | Protected if SEO is part of the brief | Ours maps a redirect for every changed URL and checks before and after launch |
| Platform | Often means starting again on a new builder | May recommend a new platform and a bigger project | Ours rebuilds on the platform you already use |
| Forms and tools | Reconnected by trial and error | Reconnected as part of the build | Ours keeps your existing forms and tools connected |
| Launch | Switched over and checked later, if at all | Launched to the agency's own checklist | Ours runs redirect, link, mobile and speed checks before and after launch |
Questions about this product
Will a website redesign hurt our Google rankings?
It should not, because protecting search history is built into the process. We review your search data first, keep existing URLs where we can, and map a redirect for every URL that changes. Titles, meta descriptions and the sitemap are checked before and after launch. No one can guarantee rankings, but these steps avoid the usual causes of drops after a redesign.
Do we have to change platform to get a redesign?
No. The new design is rebuilt on the platform you already use, such as WordPress, WooCommerce, Shopify or Webflow, and your forms and tools stay connected. If you want to leave Wix, Squarespace or Webflow for WordPress, choose Website Migration to WordPress instead. Moving a store between WooCommerce and Shopify is Store Migration.
Which pages get redesigned if our site has more than ten?
You choose up to 10 pages, usually the home page and the pages that matter most for enquiries or sales. Other pages keep working as they are. On some platforms a redesigned template also refreshes similar pages, and we tell you at intake where that applies. More pages can be added with Extra Page or a Change Quote.
Will you rewrite the text during the redesign?
No. The redesign keeps your current text and fits it into the new layouts, with light trimming where a heading or button needs it. If some pages need new copy, add Page Copywriting for each one, up to 400 words per page. For a full rewrite of the site, Website Copywriting covers every page.
Why do you need access to Search Console and Analytics?
To protect what already works. Search Console shows which pages bring visitors from search, and Analytics shows which pages people actually use. We use both to decide which URLs must stay, which need redirects and which pages to redesign first. Viewer access is enough, and you can remove it once the redesign is live.
When will the redesigned website go live?
The delivery time is shown in the price panel before you order. Work starts once your admin access, Search Console and Analytics access and brand material arrive, which should be within 72 hours. Every day of delay beyond that moves delivery by 3 working days. We agree a launch slot with you that avoids your busiest hours.
Who looks after the site after the redesign launches?
We support the redesigned site for 30 days after launch. After that, if your site runs on WordPress, webcare24, our WordPress care brand, handles updates, backups, security and fixes, with no Upmark maintenance fee. On hosted platforms such as Shopify or Webflow, the platform runs hosting and updates, and later changes go through a Change Quote.
Guides on this topic
All guides Give your website a new look without losing its history.
Order the Website Redesign and get your most important pages redesigned on the platform you already use, with every changed URL redirected and checked.
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